Master of Marketing

Crawley campus - Perth

 

INTAKE: Jul & Feb

Program Overview

The Master of Marketing program at UWA is a prestigious postgraduate degree designed to nurture marketing experts and equip students with advanced knowledge and strategic skills in the dynamic world of marketing. 

Curriculum: UWA's Master of Marketing program offers a comprehensive curriculum that merges cutting-edge theory with practical applications. Core courses encompass a wide spectrum of marketing disciplines, including market research, consumer behavior, digital marketing, and brand management. Additionally, students have the flexibility to select elective courses tailored to their specific interests and career aspirations, ensuring a well-rounded education.

Research Focus: UWA's research excellence extends to the Master of Marketing program. Students are encouraged to engage in research projects, benefitting from UWA's state-of-the-art resources and faculty expertise. This research-oriented approach not only deepens their understanding of marketing principles but also equips graduates with invaluable research and analytical skills.

Industry Engagement: One of the program's standout features is its strong engagement with industry and business organizations. UWA maintains extensive connections with local and international companies, facilitating opportunities for internships, industry projects, and networking. This real-world exposure bridges the gap between academic knowledge and practical application, making graduates highly employable.

Global Perspective: In today's interconnected world, a global perspective is vital for success in marketing. UWA recognizes this and fosters a diverse and inclusive environment. The program attracts students from diverse cultural backgrounds, creating an atmosphere of global awareness and cross-cultural competence. Additionally, UWA's global partnerships and exchange programs enable students to gain international exposure, an asset in a globalized job market.

Pollster Education

Location

Crawley campus - Perth

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 43600

Postgraduate Entry Requirements:

Academic Qualifications: To be eligible for postgraduate programs, international students should hold a bachelor's degree or equivalent qualification from a recognized institution. Transcripts or certificates demonstrating previous academic achievements are typically required.

English Language Proficiency:

  • IELTS: Overall 6.5 to 7.0, with a minimum of 6.0 in each band.
  • TOEFL: Overall 82, with a minimum of 18 in each section.
  • PTE: Overall 64, with a minimum of 54 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Western Australia (UWA) offers a range of scholarships to assist students with the cost of their education. These scholarships are available for both domestic and international students and cover a variety of disciplines.

  1. UWA International Achievement Scholarship: This scholarship is awarded to high-achieving international students who are enrolled in an undergraduate or postgraduate course at UWA. The scholarship covers 50% of the tuition fee for up to one year.
  2. UWA Global Excellence Scholarship: This scholarship is awarded to high-achieving international students who are enrolled in an undergraduate or postgraduate course at UWA. The scholarship covers up to AUD 45,000 over three years.
  3. UWA Fogarty Foundation Scholarship: This scholarship is awarded to Western Australian students who have demonstrated academic excellence and leadership potential. The scholarship covers the full cost of tuition fees, accommodation, and an allowance for living expenses.
  4. UWA Research Training Program Scholarship: This scholarship is awarded to domestic and international students who are enrolled in a research degree at UWA. The scholarship covers tuition fees and provides a stipend to assist with living expenses.
  5. UWA Indigenous Scholarship: This scholarship is awarded to Indigenous Australian students who are enrolled in an undergraduate or postgraduate course at UWA. The scholarship covers the full cost of tuition fees and provides an allowance for living expenses.
  6. UWA Sports Scholarship: This scholarship is awarded to students who demonstrate outstanding sporting ability and potential. The scholarship covers the full cost of tuition fees and provides an allowance for living expenses.
  7. UWA Music Scholarships: These scholarships are awarded to students who demonstrate outstanding musical ability and potential. The scholarships cover the full cost of tuition fees and provide an allowance for living expenses.

The Master of Marketing program at UWA opens doors to a wide array of promising career prospects. Graduates of this program possess a solid foundation in marketing, research capabilities, and a global perspective, making them invaluable assets in various industries. 

  1. Marketing Manager: Graduates can pursue leadership roles in marketing departments, overseeing marketing strategies, brand development, and advertising campaigns.

  2. Digital Marketing Specialist: With expertise in digital marketing, graduates can focus on online advertising, search engine optimization, social media marketing, and e-commerce.

  3. Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to help companies understand consumer behavior, market trends, and competitive landscapes.

  4. Product Manager: Graduates can become product managers, responsible for the development, launch, and management of products or services.

  5. Advertising Executive: Graduates can work in advertising agencies, creating and managing ad campaigns for clients across various industries.

  6. Brand Strategist: Graduates can specialize in brand management, working to build and enhance brand identities for companies.

  7. Entrepreneurship: Some graduates may choose to apply their marketing knowledge to entrepreneurial endeavors, creating and managing their own businesses or startups.


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