MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
MSc Strategic Marketing
Bay Campus-Swansea University
INTAKE: September
Program Overview
The MSc Strategic Marketing program at Swansea University is designed to equip students with advanced knowledge and skills in the field of marketing. It focuses on strategic marketing concepts, market analysis, consumer behavior, brand management, and digital marketing strategies.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers essential topics in strategic marketing. It includes courses such as marketing strategy, market research and analysis, consumer insights, branding, integrated marketing communications, and digital marketing. The curriculum provides a solid foundation in marketing principles and contemporary marketing practices.
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Industry-Relevant Projects: The program incorporates industry-relevant projects and case studies, allowing students to apply their knowledge and skills to real-world marketing challenges. Students gain practical experience in developing marketing strategies, conducting market research, and creating marketing campaigns. These projects enhance students' critical thinking, problem-solving, and decision-making abilities.
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Digital Marketing Focus: The program recognizes the increasing importance of digital marketing in today's business landscape. It includes specialized courses on digital marketing strategies, social media marketing, data analytics, and online consumer behavior. Students learn to leverage digital platforms and technologies to reach target audiences and drive business growth.
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Industry Connections and Guest Lectures: Swansea University maintains strong connections with the marketing industry. The program invites industry professionals as guest lecturers, providing students with insights into industry trends, challenges, and best practices. Students also have opportunities to engage with marketing practitioners through networking events, industry visits, and guest speaker sessions.
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Professional Development: The MSc Strategic Marketing program emphasizes the development of essential professional skills required in the marketing industry. Students enhance their communication, presentation, teamwork, and leadership skills through group projects, presentations, and collaborative activities. They also receive guidance on career development, resume building, and interview preparation.
Location
Bay Campus-Swansea University
Score
IELTS 6.5
Tuition Fee
£ 20600
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
- International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
- Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
- Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
- Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
MSc Strategic Marketing program have a wide range of career prospects.
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Marketing Manager: Graduates can work as marketing managers, overseeing the marketing activities of organizations. They develop marketing strategies, manage marketing campaigns, and analyze market trends to drive business growth.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining strong brands. They conduct market research, create brand strategies, and ensure brand consistency across all marketing touchpoints.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on utilizing digital channels and technologies to reach and engage target audiences. They manage social media campaigns, optimize websites for SEO, and analyze digital marketing metrics.
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Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to inform marketing strategies. They conduct market research studies, analyze consumer behavior, and provide insights to support decision-making.
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Advertising Account Manager: Graduates can work as advertising account managers, collaborating with clients and creative teams to develop and execute advertising campaigns. They manage client relationships, develop campaign strategies, and monitor campaign performance.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise and guidance to organizations on marketing strategies and tactics. They assess market opportunities, develop marketing plans, and assist with implementing marketing initiatives.
The MSc Strategic Marketing program at Swansea University prepares graduates for successful careers in marketing, providing them with a solid foundation in marketing principles, strategic thinking skills, and practical expertise in digital marketing. Graduates are well-positioned to excel in the dynamic and ever-evolving field of strategic marketing.
