Master of Creative Industries and Master of Marketing

North Ryde - Sydney

 

INTAKE: Jul & Feb

Program Overview

The Master of Creative Industries and Master of Marketing dual-degree program at Macquarie University is a testament to the institution's commitment to preparing graduates for a myriad of exciting career opportunities in the fields of creative industries and marketing.

Curriculum: The program's curriculum is thoughtfully crafted to provide students with a comprehensive education that marries the dynamic worlds of creative industries and marketing. Encompassing a wide range of subjects, including creative production, marketing strategy, branding, and digital marketing, students acquire a multifaceted skill set that is highly relevant in today's creative and marketing landscapes.

Research Focus: Research excellence is a cornerstone of Macquarie University's academic culture, and this program reflects that commitment by offering students opportunities to engage in cutting-edge research projects. Collaborating with esteemed faculty members, students have the chance to contribute to innovative research initiatives in creative industries and marketing.

Industry Engagement: One of the program's standout features is its strong connections with industry partners. Macquarie University collaborates closely with leading companies and organizations, providing students with access to internships, industry projects, and networking opportunities. This direct industry engagement ensures that graduates are not only well-versed in theory but also equipped with practical skills that are highly valued by employers in the creative and marketing sectors.

Global Perspective: Macquarie University places a high value on diversity and fosters a global outlook among its students. The Master of Creative Industries and Master of Marketing program attracts a diverse cohort of students from various cultural backgrounds, creating a rich multicultural learning environment. Additionally, the university's global partnerships and exchange programs offer students the chance to gain international experience, enhancing their understanding of global creative and marketing dynamics.

Pollster Education

Location

North Ryde - Sydney

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 40600

Postgraduate Entry Requirements:

Academic Qualifications: Applicants are generally required to hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic achievement for postgraduate admission is typically 65% or above, as evaluated by the university.

English Language Proficiency:

  • IELTS: An overall score of 6.5 or 7, with no individual band score lower than 6.0.
  • TOEFL: An overall score of 100, with at least 12 in listening, 13 in reading, 21 in writing, and 18 in speaking.
  • PTE: An overall score of 65, with a minimum of 46 in all communicative skills.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.

  1. Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
  2. Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
  3. Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
  4. Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
  5. Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
  6. Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.

Graduates of the Master of Creative Industries and Master of Marketing dual-degree program at Macquarie University are well-positioned for dynamic and rewarding careers that bridge the worlds of creative industries and marketing. This program equips students with a unique blend of creative and marketing skills, making them highly sought-after in today's competitive job market. 

  1. Marketing Manager: As a marketing manager, you'll be responsible for devising and executing marketing strategies for organizations, driving brand recognition, customer engagement, and revenue growth.

  2. Creative Director: Creative directors lead teams in developing innovative and visually appealing campaigns, branding, and content. They play a pivotal role in shaping the creative direction of projects.

  3. Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, and online advertising. They drive digital engagement and conversions.

  4. Advertising Manager: Advertising managers oversee advertising campaigns, from concept to execution, and manage media placement for brands and companies. They ensure that advertising efforts effectively reach the target audience.

  5. Brand Manager: Brand managers are responsible for creating and maintaining brand identity and strategy. They work to build strong brand recognition and loyalty among consumers.

  6. Content Marketing Manager: Content marketing managers craft and implement content marketing strategies to engage and convert audiences. They create valuable content that resonates with target customers.

  7. Market Research Analyst: Market research analysts gather and analyze data on market trends and consumer behavior. They provide valuable insights to inform marketing strategies and business decisions.

  8. Product Manager: Product managers oversee the development and launch of products, ensuring they align with marketing strategies and meet customer needs.

  9. Public Relations Specialist: Public relations specialists manage an organization's public image and communication. They work to build and maintain a positive reputation through media relations, event planning, and crisis management.

  10. Entrepreneur: With the skills acquired in this program, graduates can embark on entrepreneurial ventures, launching their creative and marketing-focused startups.


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