Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Master of Marketing and Master of Media and communications
North Ryde - Sydney
INTAKE: Jul & Feb
Program Overview
This program is tailored for individuals who aspire to become marketing professionals with expertise in media and communications. Graduates are well-prepared to navigate the evolving media landscape and leverage marketing strategies effectively.
Curriculum: The program's curriculum offers a comprehensive blend of marketing and media and communications courses. Students gain in-depth knowledge of marketing principles, media analysis, and communication strategies.
Interdisciplinary Approach: Macquarie University promotes an interdisciplinary approach, allowing students to integrate marketing and media concepts effectively. This holistic approach fosters creative thinking and problem-solving skills.
Research Focus: The university places a strong emphasis on research skills development. Students engage in marketing research projects, media analysis, and practical applications that enhance their ability to address real-world challenges.
Industry Engagement: Macquarie University actively encourages industry engagement. Students have opportunities to work on marketing campaigns, media projects, and communication strategies in collaboration with industry partners, gaining valuable practical experience.
Global Perspective: With a diverse student body and faculty from around the world, Macquarie University provides a global perspective on marketing and media and communications. This prepares graduates for careers in international marketing and media organizations.
Location
North Ryde - Sydney
Score
IELTS 6.5
Tuition Fee
AUD 40600
Postgraduate Entry Requirements:
Academic Qualifications: Applicants are generally required to hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic achievement for postgraduate admission is typically 65% or above, as evaluated by the university.
English Language Proficiency:
- IELTS: An overall score of 6.5 or 7, with no individual band score lower than 6.0.
- TOEFL: An overall score of 100, with at least 12 in listening, 13 in reading, 21 in writing, and 18 in speaking.
- PTE: An overall score of 65, with a minimum of 46 in all communicative skills.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
- Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
- Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
- Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
- Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
- Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
- Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Master of Marketing and Master of Media and Communications program are well-equipped for a wide range of career opportunities that require expertise in both marketing and media and communications.
-
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and executing marketing strategies for companies and organizations.
-
Media Planner: Some graduates may choose careers as media planners, working with advertising agencies to select the most effective media channels for campaigns.
-
Brand Manager: Graduates interested in branding can become brand managers, overseeing the development and promotion of brand identities for products or companies.
-
Digital Marketing Specialist: For those inclined toward digital marketing, this program prepares students for roles as digital marketing specialists, focusing on online advertising and social media campaigns.
-
Media Relations Specialist: Graduates can pursue careers as media relations specialists, managing the communication between organizations and the media to shape public perception.
