MSc Management (Human Resource Management)
Intake:- January & September Program Overview - MSc Mana...
MSc Management (Marketing)
Bay Campus
INTAKE: Jan & Sept
Program Overview
Intake:- January & September
The MSc Management program with a specialization in Marketing at Swansea University is designed to equip students with the knowledge and skills necessary to excel in marketing management roles. It focuses on various aspects of marketing, including marketing strategy, consumer behavior, market research, brand management, and digital marketing.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers essential topics in marketing management. It includes courses on marketing strategy, consumer insights, marketing communications, brand development, digital marketing, and market research. The curriculum is designed to provide a solid foundation in marketing principles and contemporary marketing practices.
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Practical Learning Opportunities: The program incorporates practical learning opportunities to enhance students' understanding and application of marketing concepts. Students engage in real-world case studies, marketing simulations, and industry projects. They gain hands-on experience in developing marketing strategies, conducting market research, and creating marketing campaigns. These experiences develop their problem-solving, critical thinking, and decision-making skills.
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Digital Marketing Focus: Recognizing the importance of digital marketing in today's business landscape, the program includes specialized courses on digital marketing strategies, social media marketing, data analytics, and online consumer behavior. Students learn to leverage digital platforms and technologies to reach target audiences, enhance brand presence, and drive business growth.
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Industry Connections: Swansea University has strong connections with the marketing industry. The program invites industry professionals as guest lecturers, providing students with insights into industry trends, challenges, and best practices. Students also have opportunities to engage with marketing practitioners through networking events, industry visits, and guest speaker sessions. These connections help students build valuable industry contacts and gain a better understanding of real-world marketing environments.
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Personal and Professional Development: The MSc Management (Marketing) program focuses on the personal and professional development of students. It offers workshops and seminars on leadership, communication, and teamwork skills. Students have the opportunity to develop their presentation abilities and enhance their project management capabilities. The program also provides guidance on career development, resume building, and interview preparation.
Location
Bay Campus
Score
IELTS 6.5
Tuition Fee
£ 20600
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- PTE Academic: A minimum overall score of 56 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Swansea University offers a variety of scholarships to support students in their academic journey. These scholarships aim to support students in pursuing their academic goals and experiencing the vibrant learning environment at Swansea University.
- International Excellence Scholarships: Swansea University offers International Excellence Scholarships to outstanding international students who demonstrate exceptional academic achievement. These scholarships are available for both undergraduate and postgraduate programs. The value of the scholarship varies, but it can cover a significant portion of the tuition fees.
- Eira Francis Davies Scholarship: The Eira Francis Davies Scholarship is specifically designed for female students from developing countries who wish to pursue a full-time undergraduate or postgraduate course at Swansea University. This scholarship aims to support female students in their academic journey and empower them to make a positive impact in their home countries.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international students who have demonstrated academic excellence and leadership potential. These scholarships provide financial support towards tuition fees and are available for both undergraduate and postgraduate programs.
- Santander Scholarships: Swansea University has a partnership with Santander Bank to provide scholarships for international students. These scholarships are awarded based on academic merit and cover a portion of the tuition fees.
- Sports Scholarships: Swansea University recognizes the achievements of talented athletes and offers Sports Scholarships to support them in balancing their academic and sporting commitments. These scholarships provide financial assistance, as well as access to training facilities and additional support services.
MSc Management (Marketing) program have a wide range of career prospects.
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Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage marketing budgets.
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Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on leveraging digital channels and technologies to reach target audiences. They manage social media accounts, optimize websites for SEO, and execute digital advertising campaigns.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to inform marketing strategies and decision-making. They conduct surveys, analyze market trends, and provide insights on consumer behavior.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand communication, and ensure brand consistency across various touchpoints.
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Advertising Account Executive: Graduates can work as advertising account executives, collaborating with clients and creative teams to develop and execute advertising campaigns. They manage client relationships, develop creative briefs, and monitor campaign performance.
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Product Manager: Graduates can pursue careers as product managers, responsible for overseeing the development and marketing of specific products or product lines. They conduct market research, define product features, and develop pricing and positioning strategies.
The MSc Management (Marketing) program at Swansea University prepares graduates to excel in the field of marketing by providing them with a strong theoretical foundation, practical skills, and a strategic mindset. Graduates are well-equipped to pursue rewarding careers in marketing departments of companies across various industries, marketing agencies, consulting firms, and other marketing-related roles.
