Master of Accounting
Macquarie University, located in Sydney, Australia, is renowned for its excellence in e...
Master of International Business and Master of Marketing
North Ryde - Sydney
INTAKE: Jul & Feb
Program Overview
This program equips students with a comprehensive understanding of international business strategies, marketing principles, and the global market dynamics that drive success. Graduates are well-prepared to excel in roles that demand expertise in navigating the complexities of international business and crafting effective marketing strategies for a global audience.
Curriculum: Macquarie University's Master of International Business and Master of Marketing program offers a well-rounded curriculum. Students explore a wide range of subjects, including international market analysis, consumer behavior, marketing strategy development, and global branding.
Interdisciplinary Approach: The program adopts an interdisciplinary approach, combining international business acumen with modern marketing techniques. This prepares students to create and execute marketing campaigns that resonate across diverse cultural contexts.
Research Focus: Macquarie University places a strong emphasis on research skills. Students engage in research projects that enhance their ability to critically analyze global market trends, consumer preferences, and contribute to data-driven marketing strategies.
Industry Engagement: The university is dedicated to fostering industry engagement. Students collaborate with experienced professionals, multinational corporations, marketing agencies, and marketing experts, gaining practical insights into real-world international business and marketing practices.
Global Perspective: With a diverse student body and faculty from around the world, Macquarie University provides a global perspective on international business strategies, marketing challenges, and the nuances of working in a multicultural business environment.
Location
North Ryde - Sydney
Score
IELTS 6.5
Tuition Fee
AUD 43200
Postgraduate Entry Requirements:
Academic Qualifications: Applicants are generally required to hold a bachelor's degree or its equivalent from a recognized institution. The minimum academic achievement for postgraduate admission is typically 65% or above, as evaluated by the university.
English Language Proficiency:
- IELTS: An overall score of 6.5 or 7, with no individual band score lower than 6.0.
- TOEFL: An overall score of 100, with at least 12 in listening, 13 in reading, 21 in writing, and 18 in speaking.
- PTE: An overall score of 65, with a minimum of 46 in all communicative skills.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Macquarie University is providing opportunities to support students with their educational journey through various scholarship programs. These scholarships are designed to help students achieve their academic goals and alleviate financial stress.
- Vice-Chancellor's International Scholarship: This scholarship is offered to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees for the course duration and is awarded based on academic merit.
- Macquarie University International Scholarship: This scholarship is available to international students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers a portion of the tuition fees, ranging from AUD 5,000 to AUD 10,000 per year, depending on the course and level of study.
- Destination Australia Scholarship: This scholarship is offered to domestic and international students who are studying in regional Australia. The scholarship covers a portion of the tuition fees and provides a living allowance of AUD 15,000 per year.
- Indigenous Scholarship Program: This scholarship program is designed to support Indigenous Australian students who are pursuing an undergraduate or postgraduate degree at Macquarie University. The scholarship covers full tuition fees and provides additional support such as accommodation and living allowances.
- Merit Scholarship: This scholarship is offered to students who have demonstrated outstanding academic performance in their previous studies. The scholarship covers a portion of the tuition fees and is available to both domestic and international students.
- Women in Leadership Scholarship: This scholarship is designed to support female students who are pursuing a postgraduate degree in a leadership-related field. The scholarship covers full tuition fees and provides additional support such as mentoring and networking opportunities.
Graduates of Macquarie University's Master of International Business and Master of Marketing program are well-prepared for a variety of career opportunities at the intersection of international business and marketing.
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International Marketing Manager: Graduates can work as international marketing managers, leading global marketing initiatives, and developing strategies to reach international audiences.
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Market Research Analyst: Those interested in marketing research can become market research analysts, conducting studies on global market trends, consumer behavior, and competitive intelligence to inform marketing strategies.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for global brand development, positioning, and marketing campaigns for multinational corporations.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on creating and implementing digital marketing strategies that span across borders and cultures.
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International Business Development Manager: Graduates can become international business development managers, driving growth and expansion strategies for companies seeking to enter new markets.
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Academic and Researcher: Some graduates may choose to work as academics and researchers, contributing to advanced research in the fields of international business, marketing practices, and global marketing trends.
