MSc International Marketing and Branding

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 59.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.

1. Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
2. Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
3. Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
4. Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.

MSc International Marketing and Branding program have a wide range of career opportunities in various sectors and industries. 

1. Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies in international markets. They oversee brand positioning, conduct market research, manage brand communications, and ensure consistent brand experiences across diverse markets.

2. Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and executing marketing campaigns in global contexts. They analyze market trends, identify target audiences, devise marketing strategies, and measure campaign effectiveness.

3. International Market Research Analyst: Graduates can work as market research analysts, conducting market research and providing insights on consumer behavior, market trends, and competitive landscapes in international markets. They help companies make data-driven decisions about product development, pricing, and market entry strategies.

4. Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, leveraging digital channels and technologies to enhance brand presence and engagement in international markets. They develop and implement digital marketing strategies, manage online campaigns, and optimize digital marketing performance.

5. International Brand Consultant: Graduates can work as brand consultants, providing advisory services to companies on international branding strategies, brand positioning, and brand communication. They help companies build strong and differentiated brands in global markets.

6. Marketing Research Manager: Graduates can work as marketing research managers, overseeing market research projects and teams. They design research methodologies, analyze data, and provide actionable insights to guide marketing strategies and decision-making.

The MSc International Marketing and Branding program at the University of Dundee equips students with the knowledge, skills, and global perspective required to excel in the dynamic field of international marketing and branding. Graduates are prepared to take on key roles in multinational corporations, marketing agencies, brand consulting firms, and organizations operating in the global marketplace.