MSc Computer Science with International Business
Intake:- January & September The MSc program in Computer...
MSc International Marketing and Management
Scotland - UK
INTAKE: September
Program Overview
The MSc program in International Marketing and Management at the University of Dundee is designed to equip students with a comprehensive understanding of marketing strategies, international business dynamics, and management principles. This program prepares students to excel in the complex global marketing landscape and develop effective management skills for international business contexts.
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Integrated Curriculum: The program offers an integrated curriculum that combines essential subjects in marketing and management. Students study core topics such as international marketing strategies, consumer behavior, market research, branding, global business management, organizational behavior, and strategic management. This comprehensive curriculum provides students with a holistic view of the relationship between marketing and management in an international context.
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Practical Application: The program emphasizes the practical application of knowledge through case studies, simulations, and real-world projects. Students have the opportunity to develop marketing plans, conduct market research, analyze market trends, and apply management principles to solve business challenges. This hands-on approach prepares students for the practical demands of the global business environment.
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Global Perspective: Recognizing the importance of a global perspective, the program explores international market dynamics, cultural considerations, and the challenges and opportunities of conducting business across borders. Students develop cross-cultural competencies, enabling them to navigate diverse markets and effectively manage international marketing and management activities.
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Digital Marketing and Innovation: The program incorporates a focus on digital marketing strategies and the role of innovation in international business. Students learn about digital marketing channels, social media marketing, data analytics, and technological advancements that shape the global marketing landscape. They also explore how innovation can drive competitive advantage and create new market opportunities.
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Industry Collaboration: The University of Dundee has strong connections with industry partners, providing students with opportunities for industry collaboration. Guest lectures, workshops, and industry projects expose students to real-world business practices, enhance their understanding of market trends, and foster connections that may lead to future career opportunities.
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Leadership and Management Skills: The program develops students' leadership and management skills, equipping them with the ability to lead teams, make strategic decisions, and effectively manage international marketing and management functions. Students learn how to navigate complexities, drive organizational growth, and adapt to dynamic market conditions.
Location
Scotland - UK
Score
IELTS 6.5
Tuition Fee
£ 20900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
- Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
- Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
- Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
- Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.
MSc International Marketing and Management program have a wide range of career opportunities in various sectors and industries.
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International Marketing Manager: Graduates can work as international marketing managers, responsible for developing and executing global marketing strategies. They analyze market trends, identify target audiences, manage marketing campaigns, and drive brand awareness and sales in international markets.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and developing global brands. They ensure consistent brand messaging, design brand positioning strategies, and oversee brand equity across international markets.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research and providing insights on consumer behavior, market trends, and competitive landscapes. They help companies make informed decisions about product development, pricing, and marketing strategies in international markets.
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Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, leveraging digital channels and technologies to reach global audiences. They develop and implement digital marketing campaigns, manage social media platforms, and optimize online visibility and engagement.
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International Business Development Manager: Graduates can work as business development managers, focusing on international market expansion and identifying new business opportunities. They analyze market dynamics, assess market entry strategies, and build strategic partnerships to drive international growth.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to companies on international marketing strategies, market entry, and brand management. They help companies develop effective marketing plans and navigate the complexities of international markets.
The MSc International Marketing and Management program at the University of Dundee equips students with the knowledge, skills, and global perspective required to excel in the dynamic field of international marketing. Graduates are prepared to take on key roles in multinational corporations, marketing agencies, consulting firms, and organizations operating in the global marketplace.
