MSc International Marketing

Scotland - UK

 

INTAKE: Jan & Sept

Program Overview

Intake:- January & September

The MSc program in International Marketing at the University of Dundee is designed to provide students with a solid foundation in marketing principles and strategies in the context of global business. This program equips students with the knowledge and skills required to succeed in the dynamic and competitive international marketing landscape.

  1. Comprehensive Curriculum: The program offers a comprehensive curriculum that covers a wide range of topics, including international marketing strategies, global consumer behavior, market research, brand management, digital marketing, and international market entry strategies. Students gain a deep understanding of the complexities and challenges of marketing in international markets.

  2. Practical Application: The program emphasizes the practical application of marketing knowledge through case studies, simulations, and real-world projects. Students have the opportunity to develop international marketing plans, conduct market research, analyze market trends, and create integrated marketing campaigns tailored to global audiences.

  3. Global Perspective: The program adopts a global perspective, exposing students to the cultural, social, and economic aspects of international markets. Students gain insights into cultural nuances, market dynamics, and consumer behavior in different regions, enabling them to design marketing strategies that resonate with diverse audiences.

  4. Digital Marketing Focus: Recognizing the growing importance of digital marketing, the program offers a specific focus on digital marketing strategies and tools. Students learn about online marketing channels, social media marketing, search engine optimization, and data analytics, equipping them with skills in leveraging digital platforms for international marketing success.

  5. Industry Collaboration: The University of Dundee maintains strong ties with industry partners, offering students opportunities for industry collaboration. Guest lectures, workshops, and industry projects enable students to gain practical insights from professionals, enhance their understanding of market trends, and build valuable connections for future career prospects.

  6. Research and Analytical Skills: The program develops students' research and analytical skills, enabling them to gather and interpret market data, conduct market research, analyze consumer behavior, and make data-driven marketing decisions. These skills are crucial for developing effective international marketing strategies.

Pollster Education

Location

Scotland - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20900

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.

  1. Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
  2. Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
  3. Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
  4. Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.

MSc International Marketing program have a wide range of career opportunities in various sectors and industries.

  1. International Marketing Manager: Graduates can work as marketing managers, overseeing international marketing campaigns and strategies. They develop and implement marketing plans, conduct market research, identify target markets, and adapt marketing strategies to different international contexts.

  2. Brand Manager: With their understanding of international markets and consumer behavior, graduates can work as brand managers, responsible for developing and managing the brand image and identity across different countries and cultures. They develop brand strategies, ensure brand consistency, and monitor brand performance.

  3. Market Research Analyst: Graduates can pursue careers as market research analysts, helping organizations understand market trends, consumer preferences, and competitive landscapes in different international markets. They collect and analyze data to provide valuable insights for strategic decision-making.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging their knowledge of digital platforms and technologies to develop and implement effective online marketing campaigns. They utilize social media, search engine optimization (SEO), content marketing, and other digital channels to reach global audiences.

  5. International Business Development Manager: Graduates can work in business development roles, identifying and pursuing growth opportunities in international markets. They analyze market trends, develop strategic partnerships, and drive business expansion through effective marketing strategies.

  6. International Sales Manager: Graduates can pursue careers in international sales, responsible for managing sales teams, developing sales strategies, and driving revenue growth in global markets. They work closely with marketing teams to ensure alignment between marketing efforts and sales activities.

The MSc International Marketing program at the University of Dundee equips students with the knowledge, skills, and global perspective required to excel in the dynamic field of international marketing. Graduates are prepared to take on key marketing roles and contribute to the success of organizations operating on a global scale.


Similar Courses
WhatsApp Enquiry Call Enquiry