MSc International Business and Marketing

Scotland - UK

 

INTAKE: Jan & Sept

Program Overview

Intake:- January & September

The MSc program in International Business and Marketing at the University of Dundee is designed to equip students with a solid understanding of global business strategies, international marketing principles, and cross-cultural dynamics. This program prepares students to excel in the complex and evolving international business landscape.

  1. Integrated Curriculum: The program offers an integrated curriculum that combines essential topics in international business and marketing. Students study core subjects such as global business strategy, international marketing research, consumer behavior, brand management, digital marketing, and international market entry strategies.

  2. Practical Application: The program emphasizes the practical application of knowledge through case studies, simulations, and real-world projects. Students have the opportunity to develop marketing strategies for international markets, conduct market research, and create integrated marketing campaigns that align with global business objectives.

  3. Global Perspective: With a focus on globalization, the program provides a global perspective on international business and marketing. Students gain insights into cultural diversity, international market dynamics, global consumer behavior, and the challenges of managing marketing campaigns in different cultural contexts.

  4. Industry Collaboration: The University of Dundee has strong connections with industry partners, providing students with opportunities for industry collaboration. Guest lectures, workshops, and industry projects enable students to engage with professionals, gain practical insights, and build valuable connections for future career prospects.

  5. Digital Marketing Focus: Recognizing the significance of digital marketing in the modern business landscape, the program offers a specific focus on digital marketing strategies and tools. Students learn about online marketing channels, social media marketing, data analytics, and e-commerce, equipping them with valuable skills sought after by employers.

  6. Research and Analytical Skills: The program develops students' research and analytical skills, enabling them to gather and interpret data, analyze market trends, and make data-driven marketing decisions. These skills are crucial in developing effective marketing strategies in an international context.

Pollster Education

Location

Scotland - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20900

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.

  1. Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
  2. Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
  3. Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
  4. Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.

The MSc International Business and Marketing program have a wide range of career opportunities in various sectors and industries. 

  1. Global Marketing Manager: Graduates can work as marketing managers, overseeing international marketing campaigns and strategies. They develop and implement marketing plans, conduct market research, identify target markets, and manage global branding initiatives.

  2. International Market Research Analyst: Graduates can pursue careers as market research analysts, helping organizations understand market trends, consumer behavior, and competitive landscapes in different international markets. They collect and analyze data to provide valuable insights for strategic decision-making.

  3. Brand Manager: With their understanding of international markets and consumer behavior, graduates can work as brand managers, responsible for developing and managing the brand image and identity across different countries and cultures. They develop brand strategies, ensure brand consistency, and monitor brand performance.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging their knowledge of digital platforms and technologies to develop and implement effective online marketing campaigns. They utilize social media, search engine optimization (SEO), content marketing, and other digital channels to reach global audiences.

  5. International Business Development Manager: Graduates can work in business development roles, identifying and pursuing growth opportunities in international markets. They analyze market trends, develop strategic partnerships, and drive business expansion through effective marketing strategies.

  6. International Sales Manager: Graduates can pursue careers in international sales, responsible for managing sales teams, developing sales strategies, and driving revenue growth in global markets. They work closely with marketing teams to ensure alignment between marketing efforts and sales activities.

The MSc International Business and Marketing program at the University of Dundee equips students with the knowledge, skills, and global perspective required to excel in the dynamic field of international marketing. Graduates are prepared to take on key marketing roles and contribute to the success of organizations operating on a global scale.


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