M.S. in Business - Marketing Management

Entry Requirements for Postgraduate Programs

Application Fees : US$ 80

1. Academic Qualifications:

   • A completed bachelor's degree or its equivalent from a recognized institution.
   • A minimum undergraduate GPA of 3.0 on a 4.0 scale or equivalent. This is typically around 65% or higher, depending on the grading system of the institution.
      

2. English Language Proficiency:

   • IELTS: A minimum overall score of 6.5 with no individual band score less than 6.0.
   • TOEFL iBT: A minimum overall score of 100.
   • DET (Duolingo English Test): A minimum score of 120.
   • PTE (Pearson Test of English): A minimum score of 65.                                                                                                                                           
3. NACES approved credentials evaluation required

Scholarships for International Students at Virginia Commonwealth University (VCU)

1. Global Excellence Scholarship: This highly competitive scholarship is awarded to outstanding incoming international undergraduate students. It provides full tuition coverage for up to four years of study at VCU. Recipients are selected based on academic merit and their potential to contribute to the VCU community.

2. International Student Scholarships: VCU offers a range of merit-based scholarships for international undergraduate students. These scholarships vary in award amounts and eligibility criteria. They are typically based on academic achievements, standardized test scores, and other accomplishments.

3. VCU Presidential International Graduate Scholarships: These scholarships are available for international students pursuing graduate studies at VCU. The awards cover partial tuition costs and are granted based on academic excellence. Applicants must demonstrate outstanding academic achievements and meet specific GPA requirements.

4. VCU School of Business Scholarships: The School of Business at VCU offers scholarships for international graduate students pursuing business-related programs. These scholarships aim to support students who have demonstrated exceptional academic and leadership qualities.

5. VCU Honors College Scholarships: The Honors College at VCU provides scholarships for both undergraduate and graduate international students. These scholarships are typically based on academic achievements, leadership potential, and community involvement.

6. VCUarts Scholarships: For international students interested in pursuing degrees in the arts, VCUarts offers scholarships that are specific to their programs. These scholarships may include awards for outstanding portfolios or auditions.

7. VCU School of Engineering Scholarships: International students studying engineering at VCU may be eligible for scholarships offered by the School of Engineering. These scholarships are based on academic achievements and career aspirations in engineering fields.

8. Departmental Scholarships: Various academic departments at VCU may offer scholarships to international students within their specific fields of study. Eligibility criteria and award amounts vary by department.

9. External Scholarships: VCU encourages international students to explore external scholarship opportunities, such as those offered by government agencies, foundations, and international organizations. The university's scholarship office provides guidance on finding and applying for external scholarships.

10. Graduate Assistantships: While not traditional scholarships, graduate assistantships at VCU provide international graduate students with opportunities for financial support. These positions may include teaching, research, or administrative roles and often come with stipends and tuition waivers.

It's important for international students to check the specific eligibility criteria, application deadlines, and application procedures for each scholarship they are interested in. Additionally, maintaining good academic standing is typically a requirement to retain scholarship awards.

The Master of Science (M.S.) in Business program with a concentration in Marketing Management at Virginia Commonwealth University (VCU) is a dynamic and career-focused program designed to equip students with the knowledge and skills needed to excel in the field of marketing. Graduates of this program are well-prepared for a wide range of exciting career opportunities in the marketing and business sectors.  

1. Marketing Manager: Graduates are prepared to take on leadership roles as marketing managers in various industries. They develop strategies to promote products and services, conduct market research, analyze consumer trends, and oversee marketing campaigns to drive growth and profitability.

2. Digital Marketing Specialist: In today's digital age, digital marketing is crucial. Graduates can pursue roles as digital marketing specialists, focusing on online advertising, social media marketing, search engine optimization (SEO), and content marketing to enhance a brand's online presence.

3. Brand Manager: Brand managers are responsible for developing and maintaining a company's brand identity. Graduates can work on creating and executing branding strategies, ensuring brand consistency, and managing brand-related projects.

4. Market Research Analyst: The program equips students with strong analytical skills, making them well-suited for market research analyst roles. Graduates gather and interpret data to provide valuable insights into consumer behavior and market trends, helping companies make informed decisions.

5. Product Manager: Graduates can pursue careers as product managers, where they oversee the development and marketing of specific products or product lines. They collaborate with cross-functional teams to ensure products meet customer needs and align with business goals.

6. Advertising Manager: Graduates interested in advertising can work as advertising managers, responsible for planning and executing advertising campaigns, managing budgets, and working with creative teams to create compelling ad content.

7. Sales Manager: With a strong foundation in marketing and business, graduates can excel in sales management roles. They lead sales teams, set sales targets, and develop strategies to achieve revenue goals.

8. Market Strategist: Graduates can become market strategists, working with organizations to develop long-term marketing strategies that align with business objectives and market conditions.

9. Consultant: Many graduates choose to work as marketing consultants, either independently or with consulting firms. They offer expert advice to businesses seeking marketing solutions, helping them improve their strategies and performance.

10. Entrepreneur: Some graduates may choose to start their own businesses or join startups. With a deep understanding of marketing, they can effectively launch and promote their ventures.

11. Nonprofit Marketing: For those interested in the nonprofit sector, opportunities exist to work as marketing professionals for nonprofit organizations, helping them raise awareness, engage donors, and drive their missions forward.

12. Global Marketing: With a focus on marketing management, graduates are equipped to work in global marketing roles, where they can develop and execute marketing strategies for international markets.