MBA in Global Hospitality Management
Les Roches Switzerland offers a prestigious Master of Business Administration (MBA) in ...
BBA in Global Hospitality Management - Digital Marketing Strategies
Crans-Montana Switzerland
INTAKE: Feb & Sept
Program Overview
Les Roches Switzerland offers a Bachelor of Business Administration (BBA) in Global Hospitality Management with a specialization in Digital Marketing Strategies. This program is designed to equip students with the knowledge and skills to thrive in the rapidly evolving landscape of digital marketing within the hospitality industry. Students learn how to leverage digital tools, technologies, and platforms to create effective marketing strategies, engage with customers, and drive business growth in the digital age.
Curriculum: The curriculum of the BBA in Global Hospitality Management - Digital Marketing Strategies at Les Roches Switzerland is carefully crafted to cover a range of topics essential for success in digital marketing within the hospitality sector. Courses include digital marketing fundamentals, social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics. Students also gain practical experience through internships, projects, and case studies focused on applying digital marketing principles to real-world hospitality scenarios. The curriculum is designed to prepare students for careers in digital marketing roles within hotels, resorts, travel agencies, and other hospitality organizations.
Research Focus: Les Roches Switzerland emphasizes a research-oriented approach to digital marketing, encouraging students to explore emerging trends, technologies, and best practices in the field. Through research projects, industry collaborations, and guest lectures, students delve into topics such as digital consumer behavior, online brand management, digital advertising effectiveness, and the impact of technology on hospitality marketing. Faculty members engage in research activities, providing students with access to the latest insights and developments in digital marketing strategies and tactics.
Industry Engagement: As a leading hospitality management school, Les Roches Switzerland maintains strong connections with the hospitality industry, offering students numerous opportunities for industry engagement and professional development in the digital marketing field. Through partnerships with hotel chains, marketing agencies, and technology companies, students gain exposure to real-world digital marketing practices and industry trends. Guest lectures, industry workshops, and internships enable students to interact with digital marketing professionals, gain practical insights, and build valuable networks within the industry.
Global Perspective: Les Roches Switzerland fosters a global perspective among its students, preparing them to navigate the complexities of digital marketing in diverse cultural and business environments. With a multicultural student body and faculty, as well as campuses in Switzerland, Spain, and China, the school offers a rich cross-cultural learning experience. Students gain exposure to global digital marketing trends, cultural nuances, and business practices that impact digital marketing strategies in the hospitality industry. This global perspective equips graduates to succeed in digital marketing roles in a globalized and interconnected world.
Location
Crans-Montana Switzerland
Score
IELTS 6
Tuition Fee
CHf 30725
Undergraduate Entry Requirements
Application Fee: CHF 275
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 50% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 70 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Les Roches Switzerland is committed to supporting international students in pursuing their education and fostering academic excellence. The institution offers a range of scholarships and financial aid options to help students achieve their educational goals. These scholarships may vary in eligibility criteria and award amounts but are typically designed to recognize outstanding academic achievement, leadership potential, and contributions to the community.
Academic Excellence Scholarships: These scholarships are typically awarded to students who have demonstrated exceptional academic performance in their previous studies. Eligibility may be based on high school or undergraduate academic records, standardized test scores, and other academic achievements.
Merit-Based Scholarships: Merit-based scholarships recognize students who have excelled in various areas, including academics, extracurricular activities, leadership, and community involvement. These scholarships may consider a holistic assessment of a student's achievements and potential.
Need-Based Scholarships: Need-based scholarships are designed to assist students who demonstrate financial need. Eligibility for these scholarships may be determined based on a thorough assessment of the student's financial circumstances.
Diversity Scholarships: Les Roches Switzerland values diversity and may offer scholarships to students from underrepresented backgrounds or from specific regions or countries to promote cultural diversity and inclusivity on campus.
Industry-Specific Scholarships: Some scholarships may be tailored to students pursuing specific fields within the hospitality and business industries. These scholarships may target areas such as culinary arts, hotel management, entrepreneurship, and more.
Graduates of the BBA in Global Hospitality Management - Digital Marketing Strategies program at Les Roches Switzerland are well-equipped to pursue various exciting career paths in the hospitality industry's digital marketing sector.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers within hotels, resorts, or hospitality management companies. They oversee digital marketing campaigns, develop strategies to enhance online visibility and engagement, and analyze digital metrics to optimize marketing performance. Digital marketing managers play a critical role in driving brand awareness, customer acquisition, and revenue growth through digital channels.
Social Media Manager: With expertise in social media marketing, graduates can pursue careers as social media managers for hospitality brands. They manage social media accounts, create engaging content, and interact with followers to build brand loyalty and drive customer engagement. Social media managers also monitor social media trends, analyze performance metrics, and develop strategies to enhance social media presence and effectiveness.
Content Marketing Specialist: Graduates may choose to specialize in content marketing within the hospitality industry. They create compelling content such as blogs, videos, and infographics to attract and engage target audiences, drive website traffic, and enhance brand storytelling. Content marketing specialists collaborate with other teams to develop content strategies aligned with business objectives and customer needs.
Search Engine Optimization (SEO) Specialist: For graduates interested in search engine optimization, careers as SEO specialists offer rewarding opportunities. They optimize website content, structure, and keywords to improve search engine rankings and increase organic traffic. SEO specialists also conduct keyword research, monitor website performance, and implement SEO best practices to enhance online visibility and drive qualified leads.
Email Marketing Manager: Graduates can pursue roles as email marketing managers, overseeing email campaigns to engage customers, promote offers, and drive conversions. They develop email marketing strategies, segment target audiences, and create personalized email content to nurture customer relationships and drive revenue. Email marketing managers also analyze email performance metrics to optimize campaign effectiveness and ROI.
Digital Marketing Analyst: With a focus on data analytics, graduates can pursue careers as digital marketing analysts within the hospitality industry. They collect and analyze data from digital marketing campaigns, website traffic, and customer interactions to identify trends, insights, and opportunities for optimization. Digital marketing analysts provide actionable recommendations to improve marketing performance and drive business growth.
E-commerce Manager: Graduates may choose to specialize in e-commerce within the hospitality sector, pursuing roles as e-commerce managers. They manage online booking platforms, optimize conversion funnels, and implement strategies to drive direct bookings and revenue. E-commerce managers also monitor website usability, analyze customer behavior, and collaborate with cross-functional teams to enhance the online booking experience.
Digital Marketing Consultant: For graduates interested in entrepreneurship or consultancy, careers as digital marketing consultants offer flexibility and autonomy. They provide strategic advice and solutions to hospitality businesses seeking to improve their digital marketing efforts. Digital marketing consultants may offer services such as digital strategy development, campaign management, performance analysis, and training to help clients achieve their marketing objectives.
