MBA in Marketing Analytics

Entry Requirements for Postgraduate Programs

Academic Requirements:

• A bachelor's degree from an accredited institution with a minimum of 60% or its equivalent.

English Language Proficiency: International students must demonstrate proficiency in English by meeting one of the following criteria:

• IELTS: An overall score of at least 7.0 with no individual band score less than 6.5.
• TOEFL iBT: A minimum overall score of 90.
• DET (Duolingo English Test): A score of 125 or higher.
• PTE (Pearson Test of English): A minimum score of 61.

Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities. 

1. International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.

2. Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.

3. Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.

4. Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.

5. Graduate Assistantships: International graduate students may have the opportunity to secure graduate assistantships. These positions often come with a stipend and may include responsibilities like research or teaching assistance.

6. Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.

7. External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.

8. Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.

9. Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.

10. Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.

11. International Pathways Scholarship: This scholarship is designed for international students participating in the International Pathways program, which offers academic English language courses and pathways to undergraduate and graduate programs.

12. Global Pathways Scholarship: International students who complete the Global Pathways program and transition to a full-time Pace University degree program may be eligible for this scholarship.

It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.

Pace University offers a dynamic and career-focused MBA program with a specialization in Marketing Analytics. This program equips graduates with a unique skill set that combines marketing expertise with data analytics, preparing them for a wide range of exciting and lucrative career opportunities in the ever-evolving world of business and marketing.  

1. Marketing Analyst: Graduates with an MBA in Marketing Analytics are well-equipped to work as marketing analysts. They use data-driven insights to assess marketing campaigns' effectiveness, consumer behavior, and market trends. They help organizations make informed marketing decisions.

2. Data Scientist: The combination of marketing knowledge and analytics skills makes graduates suitable candidates for data scientist roles. They can work on analyzing vast datasets to extract valuable information and drive data-informed strategies.

3. Digital Marketing Manager: In the digital age, companies require professionals who understand both marketing strategies and digital analytics. MBA graduates in Marketing Analytics can excel in digital marketing management roles, overseeing online campaigns and optimizing them using data-driven insights.

4. Product Manager: Product managers are responsible for developing and managing products or services. Marketing analytics skills enable graduates to make data-driven decisions about product development, pricing, and market positioning.

5. Market Research Analyst: These professionals assess market conditions, consumer preferences, and competitive landscapes. With an MBA in Marketing Analytics, graduates can conduct comprehensive market research and provide valuable insights to organizations.

6. Business Intelligence Analyst: Business intelligence analysts collect and analyze data to support decision-making processes. MBA graduates in Marketing Analytics excel in this role, as they have a strong understanding of both business and analytics.

7. Marketing Consultant: As marketing consultants, graduates can offer their expertise to businesses seeking to improve their marketing strategies. They provide data-driven recommendations and help clients achieve their marketing goals.

8. Brand Manager: Brand managers oversee the development and promotion of a brand. They use marketing analytics to track brand performance, consumer sentiment, and competitive positioning, making MBA graduates well-suited for these roles.

9. Customer Insights Analyst: Understanding customer behavior is crucial in marketing. MBA graduates in Marketing Analytics can work as customer insights analysts, using data to gain a deep understanding of customer preferences and behaviors.

10. E-commerce Manager: E-commerce is data-driven, and businesses require professionals who can optimize online sales channels. Graduates can manage e-commerce platforms and leverage data to enhance online sales.

11. Corporate Strategy Analyst: These professionals help organizations make strategic decisions. Graduates with marketing analytics skills can contribute by providing data-backed insights on market opportunities and threats.

12. Entrepreneurship: MBA graduates in Marketing Analytics often have the skills and knowledge to start their businesses or consult with startups. They can use data analytics to drive decision-making and marketing strategies for their ventures.

13. Supply Chain Analyst: Some graduates may choose to work in supply chain management, using data analytics to optimize supply chain operations, reduce costs, and improve efficiency.

14. Non-Profit and Government Roles: Non-profit organizations and government agencies increasingly use data analytics for decision-making. Graduates can contribute to these sectors by using their skills to improve program effectiveness and policy decisions.