M.S. in Social Media and Mobile Marketing

New York City, New York

 

INTAKE: Jan & Sept

Program Overview

Pace University, located in New York City, offers an innovative Master of Science (M.S.) program in Social Media and Mobile Marketing. This program is STEM (Science, Technology, Engineering, and Mathematics) designated, which signifies its rigorous focus on data-driven analytics and technology-based marketing strategies. Pace University's STEM-designated M.S. in Social Media and Mobile Marketing program equips graduates with a competitive edge in the digital marketing landscape. This innovative program combines marketing expertise with technological proficiency, preparing students for rewarding and evolving careers.The M.S. in Social Media and Mobile Marketing at Pace University stands as a prime choice for individuals seeking a STEM-focused program that combines innovative digital marketing strategies with advanced technological understanding. It equips graduates with the skill set and knowledge needed to thrive in the rapidly evolving digital landscape.

Curriculum:

  1. STEM Designation: Pace University's M.S. in Social Media and Mobile Marketing holds the prestigious STEM designation, emphasizing its commitment to blending the fields of marketing and technology. This unique combination equips students with valuable skills in data analysis, technology utilization, and marketing strategy formulation.

  2. Cutting-Edge Curriculum: The program features a comprehensive curriculum that covers a wide spectrum of topics, including social media marketing, mobile marketing, digital advertising, data analytics, and consumer behavior analysis. Students gain both theoretical knowledge and practical skills to excel in the digital marketing landscape.

  3. Data-Driven Approach: With a strong emphasis on data analytics, students learn how to leverage data to make informed marketing decisions. They acquire proficiency in using analytical tools to interpret consumer behavior, track marketing campaign performance, and optimize strategies.

  4. Experiential Learning: Pace University prioritizes hands-on learning experiences. Students have opportunities for internships, real-world projects, and collaborative assignments with industry partners. This practical exposure helps bridge the gap between theory and practice.

  5. Expert Faculty: The program is taught by experienced faculty who are leaders in the fields of marketing, digital media, and technology. They bring real-world insights and industry connections into the classroom.

  6. Technology Resources: As part of a STEM program, students have access to state-of-the-art technology resources, software, and tools that are essential for modern digital marketing practices.

  7. Networking Opportunities: Being located in New York City, students benefit from a vibrant professional network. They can connect with marketing professionals, agencies, and organizations, fostering valuable connections for future career opportunities.

Pollster Education

Location

New York City, New York

Pollster Education

Score

IELTS: 7

Pollster Education

Tuition Fee

USD 28242

Entry Requirements for Postgraduate Programs

Academic Requirements:

  • A bachelor's degree from an accredited institution with a minimum of 60% or its equivalent.

English Language Proficiency: International students must demonstrate proficiency in English by meeting one of the following criteria:

  • IELTS: An overall score of at least 7.0 with no individual band score less than 6.5.
  • TOEFL iBT: A minimum overall score of 90.
  • DET (Duolingo English Test): A score of 125 or higher.
  • PTE (Pearson Test of English): A minimum score of 61.

Pace University recognizes the importance of providing financial assistance to international students to help them achieve their educational goals. To support international students, Pace University offers various scholarships and financial aid opportunities. 

  1. International Students Scholarship: Pace University offers merit-based scholarships to undergraduate international students. These scholarships are awarded based on academic achievement and can significantly reduce the cost of tuition. The scholarship amount may vary depending on the student's academic qualifications.

  2. Pace International Scholarships: These scholarships are available to international undergraduate and graduate students and are awarded based on academic excellence. Eligibility criteria may include maintaining a minimum GPA and full-time enrollment. The scholarship amount may vary.

  3. Athletic Scholarships: For international students who excel in sports, Pace University offers athletic scholarships. These scholarships are typically awarded to student-athletes who demonstrate exceptional skills and talent in various sports.

  4. Honors College Scholarships: The Honors College at Pace University offers scholarships to academically outstanding students, including international students. These scholarships may cover tuition, fees, and provide additional benefits such as priority registration and honors seminars.

  5. Graduate Assistantships: International graduate students may have the opportunity to secure graduate assistantships. These positions often come with a stipend and may include responsibilities like research or teaching assistance.

  6. Need-Based Financial Aid: While most scholarships are merit-based, Pace University also considers financial need when awarding aid to international students. To be considered for need-based aid, students typically need to submit the Free Application for Federal Student Aid (FAFSA) or the CSS Profile.

  7. External Scholarships: Pace University encourages international students to explore external scholarship opportunities, including those from government agencies, foundations, and private organizations. The university's financial aid office can provide guidance on identifying and applying for external scholarships.

  8. Special Scholarships: Some scholarships are specific to certain academic programs or disciplines. International students pursuing degrees in areas like business, science, technology, or the arts may be eligible for specialized scholarships within their respective schools or colleges.

  9. Presidential Scholarship: This competitive scholarship is available to international undergraduate students who have demonstrated exceptional academic achievements. It covers a substantial portion of tuition costs.

  10. Dean's Scholarship: The Dean's Scholarship is another merit-based award for international undergraduate students. It is based on academic performance and may vary in amount.

  11. International Pathways Scholarship: This scholarship is designed for international students participating in the International Pathways program, which offers academic English language courses and pathways to undergraduate and graduate programs.

  12. Global Pathways Scholarship: International students who complete the Global Pathways program and transition to a full-time Pace University degree program may be eligible for this scholarship.

It's important to note that scholarship eligibility criteria, application deadlines, and award amounts may vary.

Completing the M.S. in Social Media and Mobile Marketing at Pace University can open up a wide range of career opportunities in the digital marketing industry. Graduates of Pace University's M.S. in Social Media and Mobile Marketing program are well-positioned to thrive in this dynamic industry and pursue rewarding careers.

  1. Digital Marketing Manager: Graduates can take on roles as digital marketing managers, where they are responsible for developing and implementing digital marketing strategies, managing social media campaigns, and analyzing data to optimize marketing efforts.

  2. Social Media Manager: This role focuses specifically on managing and growing a company's presence on social media platforms. Social media managers create content, engage with followers, and monitor social media trends.

  3. Mobile Marketing Specialist: Mobile marketing specialists specialize in creating marketing campaigns tailored for mobile devices. They may work on mobile app marketing, SMS marketing, or mobile advertising.

  4. Data Analyst: With a strong emphasis on data analytics in the program, graduates can pursue roles as data analysts, where they analyze consumer data and marketing metrics to make data-driven marketing decisions.

  5. Content Marketing Strategist: Content marketing strategists focus on creating and managing content marketing campaigns, including blog posts, videos, and other forms of content to engage and attract customers.

  6. E-commerce Manager: E-commerce managers oversee online sales strategies and the digital presence of businesses that sell products or services online.

  7. Digital Marketing Consultant: Some graduates may choose to work as consultants, providing expertise to businesses looking to enhance their digital marketing efforts.


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