MSc International Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 91, with at least 20 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 64 with no individual score below 58.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Postgraduate Scholarships:

1. Heriot-Watt Postgraduate Merit Scholarships: These scholarships are awarded to students with a strong academic background who are enrolling in a postgraduate program at the university.
2. Heriot-Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
3. Heriot-Watt Alumni Scholarships: These scholarships are available to Heriot-Watt graduates who are pursuing further studies at the postgraduate level.
4. Research Scholarships:Heriot-Watt University provides research scholarships for students interested in pursuing doctoral or research-focused programs. These scholarships are often linked to specific research projects and are awarded based on academic excellence and research potential.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot-Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot-Watt University and apply according to the specific eligibility criteria and application deadlines.

Graduates of the MSc International Marketing program from Heriot-Watt University have excellent career prospects in the field of marketing, both globally and locally. 

1. Global Marketing Manager: Graduates can work as global marketing managers, responsible for developing and implementing marketing strategies across multiple international markets. They work for multinational companies, managing global marketing campaigns, brand positioning, and market expansion initiatives.

2. International Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to support marketing decision-making. They work for market research firms, consulting companies, or within marketing departments of organizations.

3. Digital Marketing Specialist: With their knowledge of digital marketing strategies and techniques, graduates can work as digital marketing specialists. They focus on online marketing channels, social media marketing, search engine optimization (SEO), and digital advertising. They may work for digital marketing agencies, e-commerce companies, or within marketing departments of organizations.

4. Brand Manager: Graduates can work as brand managers, responsible for managing and positioning brands in the global marketplace. They develop brand strategies, oversee brand communications, and ensure brand consistency across different markets. They may work for multinational companies or brand management agencies.

5. International Sales Manager: Graduates can pursue careers as international sales managers, overseeing sales operations in global markets. They develop sales strategies, manage distribution channels, and build relationships with international partners. They may work for export companies, multinational corporations, or within the sales departments of organizations.

The MSc International Marketing course at Heriot-Watt University provides students with a comprehensive education in the field of international marketing. With its global perspective, practical application, and industry connections, the course prepares graduates for successful careers in marketing, both in local and global contexts. By pursuing this program at Heriot-Watt University, students can acquire the necessary knowledge and skills to excel in international marketing strategy, consumer behavior analysis, market research, and digital marketing, contributing to the success of organizations operating in diverse markets.