MSc Marketing

Postgraduate Entry Requirements:

Academic Qualifications: Applicants should hold a relevant bachelor's degree or equivalent qualification from a recognized institution. The minimum academic requirement is often a bachelor's degree with a final grade equivalent to a UK 2:2 or higher (50% or above).

English Language Proficiency: English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

• IELTS: The minimum required overall score is usually between 6.5 and 7.0, with a minimum score of 5.5 in each component.
• PTE Academic: The minimum required overall score is typically between 62 and 67.
• TOEFL: The minimum required scores are usually between 90 and 95 for the internet-based test (iBT) and 577-600 for the paper-based test (PBT).

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships are designed to recognize academic excellence, promote diversity, and support students in achieving their educational goals. 

1. International Postgraduate Scholarship: International students applying for full-time postgraduate taught programs at Ulster University are eligible for this scholarship. It offers a tuition fee discount of up to £2,000 per year for the duration of the program. The scholarship is awarded based on academic excellence and applicants are automatically considered during the application process.
2. India Academic Scholarship: This scholarship is specifically available to Indian students applying for full-time undergraduate or postgraduate programs at Ulster University. It provides a tuition fee discount of £2,000 for the first year of study. Applicants must meet the academic requirements and be Indian passport holders to be eligible for this scholarship.
3. GREAT Scholarships: Ulster University participates in the GREAT Scholarships program, which is a joint initiative of the British Council and the UK government's GREAT Britain Campaign. These scholarships are available to students from China, India, Malaysia, Thailand, and the United States. The scholarship amount and eligibility criteria vary by country, and applicants need to apply through the respective country's British Council website.
4. External Scholarships: In addition to the scholarships offered directly by Ulster University, international students can also explore external scholarship opportunities. These scholarships may be provided by governments, organizations, or foundations in the student's home country or internationally. Students are encouraged to research and apply for relevant external scholarships that can help support their studies at Ulster University.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.  Applying for scholarships at Ulster University is highly competitive, and it is important for students to carefully review the scholarship requirements and submit a strong application. It is advisable to start the scholarship application process well in advance to ensure sufficient time for gathering required documents and meeting application deadlines.

The Ulster University MSc Marketing program is a launching pad for aspiring marketing professionals, equipping them with the skills and knowledge needed to excel in diverse marketing roles. T

1. Marketing Manager: As a marketing manager, you'll be at the helm of marketing campaigns and strategies. You'll lead a team of marketers, working collaboratively to achieve organizational goals. Your responsibilities may include crafting marketing plans, conducting market research, and overseeing the execution of marketing initiatives.

2. Digital Marketing Specialist: In today's digital age, expertise in digital marketing is invaluable. Digital marketing specialists focus on various aspects, including search engine optimization (SEO), search engine marketing (SEM), content marketing, and social media management. They navigate the ever-evolving digital landscape to enhance online visibility and engagement.

3. Market Research Analyst: Market research analysts play a crucial role in gathering and interpreting data on market conditions, consumer preferences, and competitive intelligence. They employ analytical skills to provide actionable insights that guide marketing strategies and decision-making.

4. Brand Manager: Brand managers are custodians of a company's brand identity. They ensure brand consistency across all touchpoints, manage brand assets, and develop strategies to enhance brand equity. Effective brand management leads to increased brand loyalty and market presence.

5. Advertising Executive: Advertising executives are creative minds behind captivating ad campaigns. They work closely with creative teams to develop advertising concepts, visuals, and messages that resonate with target audiences. This role requires a blend of creativity and strategic thinking.

6. Product Manager: Product managers are responsible for overseeing the entire product lifecycle, from concept to market. They collaborate with cross-functional teams to develop, market, and optimize products. Success in this role hinges on aligning product offerings with customer needs and company objectives.

7. Public Relations Specialist: Public relations specialists manage an organization's public image and reputation. They employ strategic communication and media relations tactics to shape public perception positively. This role is instrumental in crisis management and maintaining a favorable brand image.

8. Content Marketing Strategist: Content marketing strategists devise and execute content strategies aimed at engaging and nurturing audiences. They create valuable, relevant content that resonates with target customers. This role is pivotal in driving brand awareness and customer loyalty.

9. E-commerce Manager: With the rise of online retail, e-commerce managers oversee the digital sales landscape. They optimize websites and digital platforms for seamless customer experiences, drive online sales, and stay updated on e-commerce trends.

10. Marketing Consultant: Marketing consultants provide expert advice to organizations seeking external marketing insights. They work on a project basis, helping companies tackle specific marketing challenges or seize growth opportunities.

11. Entrepreneur: The knowledge and skills acquired in the MSc Marketing program can also empower graduates to start their own businesses. Entrepreneurial ventures may range from launching e-commerce stores to offering marketing consulting services.

12. Further Studies: For those with a strong inclination towards academia and research, pursuing a Ph.D. in marketing or related fields can open doors to teaching and advanced research positions at universities or research institutions.