MSc Advanced Accounting
The Master of Science (MSc) in Advanced Accounting at Ulster University is a prestigiou...
MSc Digital Marketing Communication and Leadership
Belfast Campus
INTAKE: September
Program Overview
The MSc Digital Marketing Communication and Leadership program at Ulster University is a cutting-edge and industry-relevant course that equips students with the knowledge and skills required to excel in the dynamic field of digital marketing.
1. Contemporary Curriculum: The program's curriculum is meticulously designed to cover a wide spectrum of topics in digital marketing, including digital strategy, social media marketing, content creation, data analytics, and leadership in the digital era.
2. Industry-Relevant Skills: Students gain hands-on experience and practical skills by working on real-world digital marketing projects, allowing them to develop a strong portfolio and a deep understanding of industry best practices.
3. Expert Faculty: The program is taught by a faculty of experienced academics and industry experts who bring their practical insights and knowledge to the classroom. They guide students in staying up-to-date with the latest digital marketing trends.
4. Cutting-Edge Technology: Ulster University provides access to state-of-the-art digital marketing tools and software, enabling students to analyze data, track campaign performance, and execute marketing strategies effectively.
5. Leadership Development: The program places a significant emphasis on leadership skills, preparing students to take on managerial roles in the digital marketing field. Leadership modules focus on strategic thinking, decision-making, and effective team management.
6. Research Opportunities: Students have the opportunity to engage in research projects, contributing to the advancement of digital marketing knowledge.
7. Industry Connections: Ulster University maintains strong connections with industry partners, providing students with networking opportunities, guest lectures, and potential internships or employment opportunities.
8. International Perspective: The program welcomes students from diverse backgrounds, fostering a global learning environment that mirrors the international nature of digital marketing.
9. Capstone Project: As a culmination of their studies, students undertake a substantial capstone project that allows them to apply their knowledge to real-world marketing challenges. This project often involves collaboration with industry partners.
10. Career Support: The university offers comprehensive career services, including CV workshops, interview preparation, and job placement assistance, to help students kickstart their careers in digital marketing.
Location
Belfast Campus
Score
IELTS 6.5
Tuition Fee
£ 17730
Postgraduate Entry Requirements:
Academic Qualifications: Applicants should hold a relevant bachelor's degree or equivalent qualification from a recognized institution. The minimum academic requirement is often a bachelor's degree with a final grade equivalent to a UK 2:2 or higher (50% or above).
English Language Proficiency: English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: The minimum required overall score is usually between 6.5 and 7.0, with a minimum score of 5.5 in each component.
- PTE Academic: The minimum required overall score is typically between 62 and 67.
- TOEFL: The minimum required scores are usually between 90 and 95 for the internet-based test (iBT) and 577-600 for the paper-based test (PBT).
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships are designed to recognize academic excellence, promote diversity, and support students in achieving their educational goals.
- International Postgraduate Scholarship: International students applying for full-time postgraduate taught programs at Ulster University are eligible for this scholarship. It offers a tuition fee discount of up to £2,000 per year for the duration of the program. The scholarship is awarded based on academic excellence and applicants are automatically considered during the application process.
- India Academic Scholarship: This scholarship is specifically available to Indian students applying for full-time undergraduate or postgraduate programs at Ulster University. It provides a tuition fee discount of £2,000 for the first year of study. Applicants must meet the academic requirements and be Indian passport holders to be eligible for this scholarship.
- GREAT Scholarships: Ulster University participates in the GREAT Scholarships program, which is a joint initiative of the British Council and the UK government's GREAT Britain Campaign. These scholarships are available to students from China, India, Malaysia, Thailand, and the United States. The scholarship amount and eligibility criteria vary by country, and applicants need to apply through the respective country's British Council website.
- External Scholarships: In addition to the scholarships offered directly by Ulster University, international students can also explore external scholarship opportunities. These scholarships may be provided by governments, organizations, or foundations in the student's home country or internationally. Students are encouraged to research and apply for relevant external scholarships that can help support their studies at Ulster University.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year. Applying for scholarships at Ulster University is highly competitive, and it is important for students to carefully review the scholarship requirements and submit a strong application. It is advisable to start the scholarship application process well in advance to ensure sufficient time for gathering required documents and meeting application deadlines.
Upon completing the MSc Digital Marketing Communication and Leadership program, graduates are well-equipped to pursue a variety of exciting career opportunities.
1. Digital Marketing Manager: Graduates can assume leadership roles in digital marketing teams, overseeing campaigns, strategies, and budgets for organizations across various industries.
2. Social Media Strategist: With expertise in social media marketing, graduates can work as strategists, managing and optimizing social media channels to build brand awareness and engage with audiences.
3. Content Marketing Specialist: Graduates skilled in content creation and strategy can pursue roles in content marketing, where they develop and implement content campaigns to drive audience engagement.
4. Data Analyst: Proficiency in data analytics allows graduates to work as data analysts, extracting insights from digital marketing data to inform decision-making and optimize campaigns.
5. Digital Marketing Consultant: Some graduates choose to work independently or for marketing agencies, offering their expertise as digital marketing consultants to businesses seeking guidance.
6. Digital Marketing Educator: Those with a passion for teaching can explore opportunities in academia, sharing their knowledge and experience with the next generation of digital marketers.
7. Brand Manager: Graduates can also transition into brand management roles, where they focus on creating and maintaining a strong brand presence in the digital landscape.
