MSc Marketing Communications

Frenchay

 

INTAKE: September

Program Overview

The Master of Science (MSc) in Marketing Communications program at the University of the West of England is a highly regarded and specialized degree designed to equip students with advanced knowledge, practical skills, and expertise in the field of marketing communications.

1. Comprehensive Curriculum: The program's curriculum is meticulously designed to provide students with a comprehensive understanding of marketing communications. It covers a wide range of topics, including integrated marketing communications, advertising, public relations, digital marketing, and brand management.

2. Practical Skills: UWE places a strong emphasis on developing practical skills in marketing communications. Students gain hands-on experience in designing and executing marketing campaigns, crafting persuasive messages, and using industry-standard marketing tools and technologies.

3. Integrated Marketing Communications: The program focuses on integrated marketing communications. Students learn to develop cohesive marketing strategies that encompass advertising, public relations, digital media, and other communication channels.

4. Digital Marketing: UWE addresses digital marketing in the context of marketing communications. Students gain insights into online advertising, content marketing, social media engagement, and digital analytics.

5. Brand Management: The program emphasizes brand management within the realm of marketing communications. Students explore strategies for creating, maintaining, and enhancing brand identities.

6. Industry-Relevant Insights: The program incorporates industry-relevant insights into the curriculum. Guest lecturers, industry partnerships, and real-world marketing communications projects provide students with exposure to current practices and emerging trends in the field.

Pollster Education

Location

Frenchay

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15500

Postgraduate Entry Requirements:

Academic Qualifications: Applicants should have completed a relevant bachelor's degree or an equivalent qualification from a recognized institution. The specific requirements may vary depending on the course, and some courses may require a certain level of academic achievement or a specific background in the field of study.

English Language Proficiency: English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: The minimum required overall score is usually between 6.5 and 7.0, with a minimum score of 6 in each component.
  • PTE Academic: The minimum required overall score is typically between 58 and 67.
  • TOEFL: The minimum required scores are usually between 90 and 95 for the internet-based test (iBT) and 575-600 for the paper-based test (PBT).

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work Experience (if applicable): Some postgraduate courses may require relevant work experience in the field of study. This can vary depending on the course and is typically specified in the course entry requirements.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of the West of England (UWE) recognizes the importance of providing financial assistance to international students to support their academic journey. UWE offers a range of scholarships and funding opportunities specifically designed for international students. These scholarships aim to recognize academic excellence, promote diversity, and attract talented individuals from around the world.

  1. Chancellor's Scholarship: The Chancellor's Scholarship is the most prestigious scholarship offered by UWE. It provides a substantial tuition fee waiver to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a percentage of the tuition fees for the duration of the program.
  2. Millennium Scholarship: The Millennium Scholarship is another significant scholarship opportunity for international students. It is awarded based on academic excellence and provides a tuition fee waiver for the first year of study. This scholarship is available for undergraduate and postgraduate programs.
  3. International Scholarship: UWE offers a range of International Scholarships that are open to international students from all countries. These scholarships provide a tuition fee reduction for the first year of study. The eligibility criteria may vary, but they generally consider academic merit and potential.
  4. Faculty-specific Scholarships: Some faculties at UWE offer scholarships dedicated to students within their specific academic disciplines. These scholarships are designed to support talented students in pursuing studies in fields such as engineering, business, health, and sciences.
  5. Country-specific Scholarships: UWE also provides scholarships that are specific to certain countries or regions. These scholarships aim to attract students from those particular areas and promote cultural diversity within the university community.
  6. Sports Scholarships: UWE values sporting achievements and offers sports scholarships to talented athletes. These scholarships provide financial support and other benefits to help athletes balance their sporting commitments with their academic studies.
  7. External Scholarships and Funding: UWE encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Marketing Communications program at the University of the West of England have promising career prospects in various sectors where marketing and effective communication are essential. 

1. Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing communication strategies, branding, and campaigns for businesses and organizations.

2. Advertising Specialist: Those interested in advertising can become advertising specialists, creating and managing advertising campaigns for clients or companies.

3. Public Relations (PR) Professional: Graduates may choose careers as PR professionals, handling media relations, crisis communication, and reputation management.

4. Digital Marketing Strategist: Those inclined towards digital marketing can work as digital marketing strategists, focusing on online advertising, content creation, and social media marketing.

5. Brand Manager: Graduates can pursue roles as brand managers, responsible for shaping and maintaining brand identities that resonate with consumers.

6. Marketing Consultant: Those with an entrepreneurial spirit can become marketing consultants, offering their expertise to businesses seeking guidance in marketing communications strategies.


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