MSc Fashion and Lifestyle Marketing

London

 

INTAKE: September

Program Overview

Glasgow Caledonian University (GCU) offers an innovative and industry-focused Master of Science (MSc) program in Fashion and Lifestyle Marketing. This program is designed to provide students with the knowledge and skills needed to excel in the dynamic and ever-evolving world of fashion marketing. Combining theoretical foundations with practical applications, it equips graduates to thrive in various roles within the fashion and lifestyle industry.

  1. Industry-Relevant Curriculum: The program is designed in collaboration with industry experts to ensure that students are equipped with up-to-date knowledge and skills that are in high demand in the fashion and lifestyle sector.

  2. Creative Opportunities: Students have the chance to develop and execute marketing campaigns, explore product development, and engage in market research projects, fostering their creativity and innovation.

  3. Digital Marketing Emphasis: The curriculum places a strong emphasis on digital marketing strategies, reflecting the industry's increasing reliance on online channels and e-commerce.

  4. Sustainability and Ethics: GCU's commitment to sustainability is integrated into the program, preparing graduates to address the growing importance of ethical and sustainable practices in fashion marketing.

  5. Networking Opportunities: Students benefit from GCU's industry connections, gaining access to guest lectures, workshops, and networking events with professionals from the fashion and lifestyle sectors.

  6. International Perspective: The university's diverse and international student body provides a global perspective on fashion marketing, preparing graduates for careers in the global fashion industry.

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Location

London

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Score

IELTS 6.5

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Tuition Fee

£ 15500

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students should have a minimum of 55% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have additional specific requirements related to the field of study or prior knowledge.
  • English Language Proficiency: International students applying for postgraduate programs must demonstrate their English language proficiency.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum score of 80 (iBT) is generally accepted.
  • PTE : A minimum overall score of 67 with no individual score below 61.

Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Glasgow Caledonian University.

  1. Academic Excellence Scholarship:Glasgow Caledonian University offers the Academic Excellence Scholarship for international students applying to undergraduate or postgraduate programs.This scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligibility criteria are based on academic merit and applicants are automatically considered upon admission.
  2. Chancellor Yunus Scholarship:Named after Nobel Laureate Professor Muhammad Yunus, the Chancellor Yunus Scholarship supports international students who are committed to promoting social business and social innovation.The scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligible students must demonstrate a strong interest and engagement in social business and submit a scholarship application.
  3. Commonwealth Shared Scholarships:Glasgow Caledonian University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships to students from eligible Commonwealth countries.These scholarships cover tuition fees, living expenses, and travel costs for the duration of the program.Eligibility criteria and application process are managed by the Commonwealth Scholarship Commission, and applicants must apply through their home country's nominating agency.
  4. Santander Scholarships: Glasgow Caledonian University has a partnership with Santander Bank, which offers scholarships to international students.The Santander Scholarships provide financial support to assist with tuition fees or living expenses.Eligibility criteria vary depending on the specific scholarship, and applicants need to submit a scholarship application.
  5. Other Scholarships and Discounts: Glasgow Caledonian University offers a range of other scholarships and discounts for international students, such as country-specific scholarships, alumni scholarships, and sibling discounts.These scholarships are designed to support students from specific regions or backgrounds and provide financial assistance to make education more accessible.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

Graduates of the MSc Fashion and Lifestyle Marketing program at Glasgow Caledonian University are well-prepared for a variety of exciting and dynamic career opportunities within the fashion and lifestyle sectors. 

  1. Fashion Marketing Manager: Responsible for developing and implementing marketing strategies to promote fashion brands, products, and services.

  2. Brand Manager: Oversees the branding and image of fashion companies, ensuring brand consistency and customer engagement.

  3. Digital Marketing Specialist: Focuses on online marketing efforts, including social media marketing, influencer marketing, and e-commerce strategies.

  4. Retail Buyer: Selects and purchases fashion and lifestyle products for retail stores, ensuring that the merchandise aligns with consumer preferences and market trends.

  5. Fashion Merchandiser: Manages the presentation and promotion of fashion products in retail environments, optimizing visual merchandising and product placement.

  6. Market Research Analyst: Conducts research to understand consumer behavior, market trends, and competitive landscapes, providing valuable insights to fashion brands.

  7. Sustainability Consultant: Works with fashion companies to develop and implement sustainable and ethical practices in their operations and supply chains.

  8. Fashion Entrepreneur: Launches their own fashion or lifestyle brand, leveraging their knowledge of marketing and consumer trends.

  9. Public Relations Specialist: Manages public relations efforts, including media relations and event planning, to enhance the reputation and visibility of fashion brands.

  10. Fashion Stylist: Provides styling services for individuals, brands, or publications, curating fashion looks and creating visual content.

  11. Fashion Event Planner: Organizes and manages fashion shows, exhibitions, and events to promote brands and products.

  12. Fashion Journalist or Blogger: Creates content about fashion and lifestyle trends, either as a journalist or through a personal fashion blog or vlog.


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