MSc International Marketing

London

 

INTAKE: Jan & Sept

Program Overview

The Master of Science (MSc) in International Marketing program at Glasgow Caledonian University (GCU) is a prestigious and extended 24-month course designed to provide students with a deep and thorough understanding of international marketing strategies. This comprehensive program equips students with the knowledge and practical skills necessary to excel in the dynamic field of international marketing.

  1. Global Perspective: The program places a strong emphasis on the global aspects of marketing, preparing students to navigate the complexities and opportunities of international markets effectively.

  2. Industry-Relevant Curriculum: GCU's curriculum is developed in collaboration with industry experts, ensuring that students acquire practical skills and knowledge that are directly applicable to real-world marketing challenges.

  3. Cultural Sensitivity: Cross-cultural communication and cultural sensitivity are integrated into the curriculum to equip graduates with the essential skills to thrive in diverse global business environments.

  4. Research Opportunities: The research project or dissertation component empowers students to explore emerging trends, contribute to the field of international marketing, and develop critical research skills.

  5. Professional Development: Students benefit from access to career development services, workshops, and networking opportunities, enhancing their employability and career prospects.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 20700

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students should have a minimum of 55% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have additional specific requirements related to the field of study or prior knowledge.
  • English Language Proficiency: International students applying for postgraduate programs must demonstrate their English language proficiency.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum score of 80 (iBT) is generally accepted.
  • PTE : A minimum overall score of 67 with no individual score below 61.

Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Glasgow Caledonian University.

  1. Academic Excellence Scholarship:Glasgow Caledonian University offers the Academic Excellence Scholarship for international students applying to undergraduate or postgraduate programs.This scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligibility criteria are based on academic merit and applicants are automatically considered upon admission.
  2. Chancellor Yunus Scholarship:Named after Nobel Laureate Professor Muhammad Yunus, the Chancellor Yunus Scholarship supports international students who are committed to promoting social business and social innovation.The scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligible students must demonstrate a strong interest and engagement in social business and submit a scholarship application.
  3. Commonwealth Shared Scholarships:Glasgow Caledonian University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships to students from eligible Commonwealth countries.These scholarships cover tuition fees, living expenses, and travel costs for the duration of the program.Eligibility criteria and application process are managed by the Commonwealth Scholarship Commission, and applicants must apply through their home country's nominating agency.
  4. Santander Scholarships: Glasgow Caledonian University has a partnership with Santander Bank, which offers scholarships to international students.The Santander Scholarships provide financial support to assist with tuition fees or living expenses.Eligibility criteria vary depending on the specific scholarship, and applicants need to submit a scholarship application.
  5. Other Scholarships and Discounts: Glasgow Caledonian University offers a range of other scholarships and discounts for international students, such as country-specific scholarships, alumni scholarships, and sibling discounts.These scholarships are designed to support students from specific regions or backgrounds and provide financial assistance to make education more accessible.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

Graduates of the MSc International Marketing program from Glasgow Caledonian University are well-prepared for a wide array of exciting and lucrative career opportunities in the field of international marketing.

  1. International Marketing Manager: As a marketing manager, you'll be responsible for creating and executing international marketing strategies. This role often involves overseeing marketing campaigns in multiple countries.

  2. Market Research Analyst: Market research analysts collect and analyze data on consumer preferences and market conditions to help companies make informed marketing decisions on a global scale.

  3. Global Brand Manager: Global brand managers ensure that a company's brand is consistent and compelling across different cultures and markets. They play a pivotal role in building brand equity internationally.

  4. Digital Marketing Strategist: In an increasingly digital world, digital marketing strategists are in high demand. They develop and execute online marketing campaigns targeting global audiences.

  5. Export Manager: Export managers oversee the distribution of products or services to international markets. They ensure that goods are delivered efficiently and that legal and compliance requirements are met.

  6. International Sales Executive: These professionals manage sales and business development efforts in international markets. They build relationships with clients and partners worldwide to expand the company's global presence.

  7. Cross-Cultural Consultant: Cross-cultural consultants provide guidance on cultural nuances and etiquette in different markets, helping businesses avoid cultural missteps and build strong international relationships.

  8. Product Development Manager: Product development managers work on creating products that resonate with consumers across diverse markets. They conduct market research and collaborate with international teams.

  9. Global Trade Analyst: These analysts monitor international trade trends, tariffs, and regulations. They help businesses identify export and import opportunities and navigate global trade complexities.

  10. Entrepreneur: Graduates with an entrepreneurial spirit can start their own international marketing agencies or businesses, leveraging their expertise to serve clients worldwide.


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