MSc International Marketing

Postgraduate Entry Requirements:

• Academic Qualifications: For postgraduate programs, international students should have a minimum of 55% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have additional specific requirements related to the field of study or prior knowledge.
• English Language Proficiency: International students applying for postgraduate programs must demonstrate their English language proficiency.
• IELTS: A minimum overall score of 6.5 with no individual component below 6.
• TOEFL: A minimum score of 80 (iBT) is generally accepted.
• PTE : A minimum overall score of 67 with no individual score below 61.

Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Glasgow Caledonian University.

1. Academic Excellence Scholarship:Glasgow Caledonian University offers the Academic Excellence Scholarship for international students applying to undergraduate or postgraduate programs.This scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligibility criteria are based on academic merit and applicants are automatically considered upon admission.
2. Chancellor Yunus Scholarship:Named after Nobel Laureate Professor Muhammad Yunus, the Chancellor Yunus Scholarship supports international students who are committed to promoting social business and social innovation.The scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligible students must demonstrate a strong interest and engagement in social business and submit a scholarship application.
3. Commonwealth Shared Scholarships:Glasgow Caledonian University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships to students from eligible Commonwealth countries.These scholarships cover tuition fees, living expenses, and travel costs for the duration of the program.Eligibility criteria and application process are managed by the Commonwealth Scholarship Commission, and applicants must apply through their home country's nominating agency.
4. Santander Scholarships: Glasgow Caledonian University has a partnership with Santander Bank, which offers scholarships to international students.The Santander Scholarships provide financial support to assist with tuition fees or living expenses.Eligibility criteria vary depending on the specific scholarship, and applicants need to submit a scholarship application.
5. Other Scholarships and Discounts: Glasgow Caledonian University offers a range of other scholarships and discounts for international students, such as country-specific scholarships, alumni scholarships, and sibling discounts.These scholarships are designed to support students from specific regions or backgrounds and provide financial assistance to make education more accessible.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

The Master of Science (MSc) in International Marketing program at Glasgow Caledonian University (GCU) equips graduates with a valuable skill set that opens doors to exciting and diverse career opportunities in the field of international marketing. This program, known for its excellence, prepares students to thrive in the global marketplace and make significant contributions to the success of businesses worldwide.

1. Global Marketing Strategists: Graduates of the MSc International Marketing program are well-positioned to become global marketing strategists. They have the knowledge and skills to develop and implement marketing strategies that transcend borders. This includes understanding international market dynamics, consumer behavior, and competition.

2. International Marketing Managers: Many graduates take on roles as international marketing managers. They are responsible for planning, executing, and managing marketing campaigns that target diverse markets across the world. These professionals must adapt marketing strategies to suit the unique cultural, economic, and social factors of each market.

3. Digital Marketing Specialists: With the increasing importance of digital channels in marketing, there is a high demand for professionals who specialize in digital marketing. Graduates can work as digital marketing specialists, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.

4. Market Researchers and Analysts: Another rewarding career path is market research and analysis. These professionals collect and analyze data to identify market trends, consumer preferences, and opportunities for growth. They provide valuable insights that guide marketing decisions and strategy.

5. Brand Managers: Branding is crucial in international marketing. Graduates can pursue careers as brand managers responsible for maintaining brand consistency across various markets, developing brand-building strategies, and protecting brand equity.

6. Product Managers: Product managers are responsible for overseeing the development, launch, and marketing of products in international markets. They work closely with cross-functional teams to ensure product success.

7. Export and Sales Managers: Graduates may choose to work in export and sales management roles. These professionals manage international sales operations, develop distribution networks, and foster relationships with international clients and partners.

8. Marketing Consultants: Some alumni become marketing consultants, offering their expertise to businesses looking to expand into international markets. They provide valuable guidance on market entry strategies, consumer behavior, and marketing best practices.

9. Entrepreneurship: Armed with the knowledge gained from this program, some graduates choose the path of entrepreneurship, starting their own international marketing agencies or businesses.

10. Nonprofit and Government Positions: Graduates interested in the public sector can explore opportunities with government agencies or nonprofit organizations, focusing on international marketing campaigns related to social causes and economic development.