MSc Luxury Marketing

London

 

INTAKE: Jan & Sept

Program Overview

The MSc Luxury Marketing program at Glasgow Caledonian University (GCU) is a prestigious and forward-thinking course designed to equip students with the knowledge and skills needed to thrive in the dynamic world of luxury marketing. With a strong focus on creativity, innovation, and ethical practices, this program provides students with a comprehensive understanding of the luxury industry.

  1. Holistic Approach to Luxury Marketing: GCU's MSc Luxury Marketing program takes a holistic approach, covering various aspects of luxury marketing, from brand management to consumer behavior. Students gain a deep understanding of the luxury sector's unique challenges and opportunities.

  2. Creative and Innovative Thinking: The program encourages students to think creatively and develop innovative marketing strategies that resonate with luxury consumers. Students explore design thinking, trend analysis, and luxury product development.

  3. Sustainability and Ethics: In an era where sustainability and ethics are paramount, the program addresses responsible luxury marketing. Students learn how to integrate sustainability and ethical practices into luxury brands, a growing trend in the industry.

  4. Industry Connections: GCU has strong connections with the luxury industry, providing students with opportunities for internships, guest lectures from industry experts, and real-world projects. This exposure enhances their employability.

  5. Global Perspective: Luxury marketing is a global field. The program takes an international perspective, preparing students to work in diverse markets and understand the nuances of luxury consumption worldwide.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15500

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students should have a minimum of 55% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have additional specific requirements related to the field of study or prior knowledge.
  • English Language Proficiency: International students applying for postgraduate programs must demonstrate their English language proficiency.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum score of 80 (iBT) is generally accepted.
  • PTE : A minimum overall score of 67 with no individual score below 61.

Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Glasgow Caledonian University.

  1. Academic Excellence Scholarship:Glasgow Caledonian University offers the Academic Excellence Scholarship for international students applying to undergraduate or postgraduate programs.This scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligibility criteria are based on academic merit and applicants are automatically considered upon admission.
  2. Chancellor Yunus Scholarship:Named after Nobel Laureate Professor Muhammad Yunus, the Chancellor Yunus Scholarship supports international students who are committed to promoting social business and social innovation.The scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligible students must demonstrate a strong interest and engagement in social business and submit a scholarship application.
  3. Commonwealth Shared Scholarships:Glasgow Caledonian University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships to students from eligible Commonwealth countries.These scholarships cover tuition fees, living expenses, and travel costs for the duration of the program.Eligibility criteria and application process are managed by the Commonwealth Scholarship Commission, and applicants must apply through their home country's nominating agency.
  4. Santander Scholarships: Glasgow Caledonian University has a partnership with Santander Bank, which offers scholarships to international students.The Santander Scholarships provide financial support to assist with tuition fees or living expenses.Eligibility criteria vary depending on the specific scholarship, and applicants need to submit a scholarship application.
  5. Other Scholarships and Discounts: Glasgow Caledonian University offers a range of other scholarships and discounts for international students, such as country-specific scholarships, alumni scholarships, and sibling discounts.These scholarships are designed to support students from specific regions or backgrounds and provide financial assistance to make education more accessible.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

Graduates of the MSc Luxury Marketing program at GCU are well-equipped to pursue exciting career opportunities in the global luxury industry. 

1. Brand Manager: Graduates can work as brand managers for prestigious luxury brands, responsible for developing and maintaining the brand's image, reputation, and desirability.

2. Luxury Marketing Manager: Marketing managers in the luxury sector oversee marketing campaigns, advertising, and promotional activities to connect with affluent consumers.

3. Retail Manager: Luxury retail managers are responsible for creating a luxurious shopping experience for customers in high-end boutiques or department stores.

4. Digital Marketing Specialist: With the rise of online luxury shopping, digital marketing specialists focus on leveraging digital platforms to reach luxury consumers effectively.

5. Luxury Travel Advisor: Graduates can work in the luxury travel sector, curating exceptional travel experiences for high-net-worth individuals.

6. Luxury Consultant: Luxury consultants provide strategic advice to luxury brands, helping them navigate market trends, consumer preferences, and global expansion.

7. Luxury Hospitality Manager: In the hospitality sector, graduates can manage luxury hotels, resorts, or spas, ensuring guests enjoy exclusive and memorable experiences.

8. Luxury Research Analyst: Research analysts collect and analyze data related to luxury consumer behavior, market trends, and competitive intelligence.


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