MSc Marketing

Glasgow

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing program at Glasgow Caledonian University is an extended postgraduate degree spanning 24 months, offering an in-depth exploration of marketing strategies, consumer behavior, digital marketing, and branding. This program is known for its comprehensive curriculum, practical learning experiences, and alignment with contemporary marketing trends.

  1. Extended Duration: The 24-month duration provides students with an extensive and immersive learning experience, allowing for a thorough understanding of advanced marketing concepts and ample time for practical projects.

  2. Comprehensive Marketing Education: The program offers a comprehensive education in marketing, encompassing a wide range of topics, including market research, digital marketing, consumer behavior, marketing strategy, and international marketing.

  3. Practical Learning: Practical experience remains central to the program. Over the extended duration, students have multiple opportunities to engage in real-world marketing projects, ensuring they acquire a deep practical understanding of marketing principles.

  4. Digital Marketing Focus: With the increasing importance of digital marketing, the program places a strong emphasis on digital marketing strategies, equipping students with advanced digital marketing skills.

  5. Industry Connections: GCU maintains strong connections with marketing agencies, businesses, and industry experts, facilitating extended internships, placements, and networking opportunities.

  6. Research and Innovation: GCU is committed to research and innovation in marketing. Students have ample time to engage in marketing research projects, contributing to the advancement of marketing knowledge and practice.

Pollster Education

Location

Glasgow

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 24000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students should have a minimum of 55% or equivalent in their bachelor's degree or equivalent qualification. Some programs may have additional specific requirements related to the field of study or prior knowledge.
  • English Language Proficiency: International students applying for postgraduate programs must demonstrate their English language proficiency.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum score of 80 (iBT) is generally accepted.
  • PTE : A minimum overall score of 67 with no individual score below 61.

Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Glasgow Caledonian University.

  1. Academic Excellence Scholarship:Glasgow Caledonian University offers the Academic Excellence Scholarship for international students applying to undergraduate or postgraduate programs.This scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligibility criteria are based on academic merit and applicants are automatically considered upon admission.
  2. Chancellor Yunus Scholarship:Named after Nobel Laureate Professor Muhammad Yunus, the Chancellor Yunus Scholarship supports international students who are committed to promoting social business and social innovation.The scholarship provides a tuition fee discount of up to £5,000 for the first year of study.Eligible students must demonstrate a strong interest and engagement in social business and submit a scholarship application.
  3. Commonwealth Shared Scholarships:Glasgow Caledonian University participates in the Commonwealth Shared Scholarship Scheme, which provides fully-funded scholarships to students from eligible Commonwealth countries.These scholarships cover tuition fees, living expenses, and travel costs for the duration of the program.Eligibility criteria and application process are managed by the Commonwealth Scholarship Commission, and applicants must apply through their home country's nominating agency.
  4. Santander Scholarships: Glasgow Caledonian University has a partnership with Santander Bank, which offers scholarships to international students.The Santander Scholarships provide financial support to assist with tuition fees or living expenses.Eligibility criteria vary depending on the specific scholarship, and applicants need to submit a scholarship application.
  5. Other Scholarships and Discounts: Glasgow Caledonian University offers a range of other scholarships and discounts for international students, such as country-specific scholarships, alumni scholarships, and sibling discounts.These scholarships are designed to support students from specific regions or backgrounds and provide financial assistance to make education more accessible.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

Graduates of the extended MSc Marketing program at Glasgow Caledonian University are exceptionally well-prepared for diverse career opportunities in marketing and related fields.

  1. Marketing Manager: Graduates can excel as marketing managers, leading marketing campaigns, developing robust strategies, and effectively managing brand identities.

  2. Digital Marketing Specialist: Opportunities abound in digital marketing, with graduates specializing in areas such as social media marketing, SEO, content marketing, and online advertising.

  3. Market Research Analyst: Graduates may choose careers as market research analysts, conducting comprehensive market research, analyzing consumer data, and providing valuable insights for strategic decision-making.

  4. Brand Manager: Extended learning duration benefits brand managers who play a pivotal role in developing and maintaining strong brand identities.

  5. Advertising Executive: Graduates can pursue roles in advertising agencies, where they plan and execute impactful advertising campaigns for clients.

  6. Product Manager: Product managers, with their deep understanding of the product lifecycle, are responsible for the development and management of products or services from concept to launch.

  7. Public Relations Specialist: Opportunities in public relations allow graduates to manage public relations campaigns, media relations, and effective crisis communication.

  8. Marketing Consultant: Some graduates may opt for careers as marketing consultants, providing strategic marketing advice to businesses and organizations.


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