MSc in Accounting and Business Management (Brunel Business School)
MSc in Accounting and Business Management: The MSc in Accounting and Business Managemen...
MSc in Corporate Brand Management
London - UK
INTAKE: Jan & Sept
Program Overview
Intake:- January & September
The MSc in Corporate Brand Management at Brunel University London is designed for students who aspire to pursue careers in branding, marketing, and corporate communication. The program focuses on developing the knowledge and skills necessary to effectively manage and enhance the reputation and image of brands in today's competitive business landscape.
-
Strategic Brand Management: The program provides a comprehensive understanding of brand management principles and strategies. Students learn how to develop brand identities, positioning, and communication strategies that align with organizational objectives. They explore topics such as brand equity, brand architecture, brand extension, and brand measurement, gaining insights into how to build and sustain strong brands.
-
Integrated Marketing Communication: Effective brand management requires a holistic approach to marketing communication. Students learn how to develop integrated marketing communication plans that leverage various channels and touchpoints to deliver consistent brand messages. They study topics such as advertising, public relations, digital marketing, social media, and experiential marketing, understanding how these tools contribute to brand success.
-
Consumer Behavior and Market Research: Understanding consumer behavior is crucial for successful brand management. The program explores the factors that influence consumer decision-making and how brands can connect with their target audience. Students learn how to conduct market research, analyze consumer insights, and use data to inform brand strategies and campaigns.
-
Corporate Reputation and Stakeholder Management: Building and maintaining a positive corporate reputation is essential for long-term brand success. Students gain an understanding of reputation management strategies and the importance of stakeholder engagement. They explore topics such as corporate social responsibility, crisis communication, and ethical considerations in brand management.
The MSc in Corporate Brand Management program consists of a combination of core modules and elective modules, allowing students to tailor their studies to their specific interests and career goals. Core modules cover topics such as brand management, marketing management, strategic management, consumer behavior, and marketing communication. Elective modules may include subjects like digital marketing, international branding, brand innovation, and corporate social responsibility.
Students also have the opportunity to work on real-world projects and case studies, applying their knowledge and skills to practical brand management challenges. The program may also include guest lectures from industry professionals and visits to companies, providing valuable insights into real-world brand management practices.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 75% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Brunel University London offers a range of scholarship programs designed to support deserving students throughout their academic journey. These scholarships are awarded based on various criteria, including academic achievement, extracurricular involvement, leadership potential, and financial need. The university strives to provide opportunities for exceptional students to excel and contribute to their chosen fields.
- Merit-Based Scholarships: Brunel University London offers merit-based scholarships to recognize and reward academic excellence. These scholarships are available to both undergraduate and postgraduate students who have demonstrated exceptional academic achievements in their previous studies. By offering merit-based scholarships, the university aims to attract the brightest minds and provide them with the necessary support to pursue their educational goals.
- Subject-Specific Scholarships: Brunel University London also offers subject-specific scholarships to students enrolled in certain academic disciplines. These scholarships are tailored to support students studying in fields that align with the university's areas of expertise, such as engineering, business, law, arts, social sciences, health, and environmental sciences. Subject-specific scholarships encourage students to excel in their chosen fields and contribute to advancements in their respective disciplines.
- International Scholarships: To promote diversity and internationalization, Brunel University London provides scholarships specifically designed for international students. These scholarships help alleviate financial barriers and make education more accessible to talented students from around the world. International scholarships are offered based on criteria such as academic achievement, leadership potential, and cultural diversity, ensuring that deserving international students have the opportunity to study at Brunel University London.
- Access and Widening Participation Scholarships: Brunel University London is committed to widening access to higher education. To support students from disadvantaged backgrounds and underrepresented groups, the university offers access and widening participation scholarships. These scholarships aim to remove financial barriers and provide support to students who may face additional challenges in accessing higher education. Through these scholarships, Brunel University London strives to create a diverse and inclusive learning environment.
Brunel University London offers a range of scholarships to support academic excellence, promote diversity, and ensure access to education for students from various backgrounds. The university's scholarship programs recognize and reward outstanding achievements, provide support in subject-specific areas, encourage international students to pursue their educational goals, and widen access to higher education. Through these scholarships, Brunel University London demonstrates its commitment to fostering talent, promoting inclusivity, and supporting students in their educational endeavors.
MSc in Corporate Brand Management at Brunel University, graduates can pursue a wide range of career paths in the corporate branding domain.
-
Brand Manager: Take on managerial roles in organizations, responsible for developing, implementing, and evaluating brand strategies to enhance brand equity and market presence.
-
Marketing Manager: Lead marketing initiatives, including brand positioning, market research, product development, and integrated marketing campaigns, to drive business growth.
-
Brand Consultant: Work as an independent consultant or with consultancy firms, advising organizations on brand strategy, repositioning, and communication to achieve competitive advantage.
-
Digital Marketing Specialist: Leverage digital platforms and technologies to enhance brand visibility, engagement, and customer experiences, focusing on areas such as social media marketing, content marketing, and SEO.
-
Market Research Analyst: Conduct market research, analyze consumer behavior and trends, and provide actionable insights to support effective brand decision-making.
