M.S. in Artificial Intelligence
Yeshiva University offers a cutting-edge Master of Science (M.S.) program in Artificial...
M.S. in Digital Marketing and Media
New York City
INTAKE: Jan & Aug
Program Overview
Yeshiva University offers a cutting-edge Master of Science (M.S.) program in Digital Marketing and Media that stands out for being STEM (Science, Technology, Engineering, and Mathematics) designated. This unique program combines marketing expertise with analytical and technical skills, preparing graduates for successful careers in the rapidly evolving field of digital marketing. Yeshiva University's M.S. in Digital Marketing and Media is a STEM-designated program that offers a holistic and forward-looking education in digital marketing. With a curriculum that combines marketing expertise and technical skills, graduates are poised for success in a field where data-driven decision-making is paramount. This program not only meets the industry's needs but also aligns with STEM standards, making it a standout choice for students aspiring to excel in the digital marketing and media sector.
Curriculum:
1. STEM Designation: Yeshiva University's M.S. in Digital Marketing and Media is STEM designated, signifying its rigorous focus on science, technology, engineering, and mathematics. This designation acknowledges the program's emphasis on data-driven marketing and analytics, which are critical components of modern marketing practices.
2. Multifaceted Curriculum: The program's curriculum is carefully designed to provide students with a comprehensive understanding of digital marketing while equipping them with the technical skills necessary for success in today's marketing landscape.
3. Core Marketing Concepts: Students are exposed to core marketing principles, including market research, consumer behavior analysis, brand management, and marketing strategy formulation.
4. Digital Marketing Specialization: The program places a particular emphasis on digital marketing, covering topics such as online advertising, social media marketing, content creation, email marketing, and search engine optimization (SEO).
5. Technical Proficiency: STEM-designated programs like this one integrate technical subjects such as data analytics, web analytics, programming, and data visualization into the curriculum. Students gain proficiency in tools and technologies commonly used in the industry.
6. Analytical Skills: Graduates are equipped with strong analytical skills, allowing them to collect, interpret, and leverage data to make informed marketing decisions. This skill set is in high demand in the digital marketing field.
7. Marketing Technology: Students explore marketing technologies and platforms used by businesses for campaign management, customer relationship management (CRM), and marketing automation.
8. Creative and Content Development: The program also focuses on the creative aspects of digital marketing, including content creation, graphic design, and video production.
9. Industry-Relevant Projects: Students often engage in real-world projects and case studies, working with actual businesses to apply their knowledge and skills.
10. Faculty Expertise: The program is taught by experienced faculty members who have a deep understanding of both marketing theory and industry practices.
11. Career Preparation: Graduates are well-prepared for careers in various marketing roles, including digital marketing manager, social media strategist, data analyst, marketing technologist, and more.
12. Industry Connections: Yeshiva University fosters strong connections with the marketing industry, providing students with networking opportunities, internships, and access to industry experts.
Location
New York City
Score
IELTS: 6.5
Tuition Fee
USD 20910
Entry Requirements for Postgraduate Programs
1. Academic Qualifications:
- Undergraduate Degree: Applicants must hold a bachelor's degree or its equivalent from a recognized institution. A minimum undergraduate GPA of 60% or above is typically required.
2. English Language Proficiency:
- IELTS: A minimum overall score of 6.5 on the International English Language Testing System (IELTS) is required.With, no individual band score should be less than 6.5.
- TOEFL iBT: Applicants must achieve a minimum overall score of 85 on the Test of English as a Foreign Language (TOEFL) internet-based test (iBT).
- DET (Duolingo English Test): A DET score of 110 is required.
- PTE (Pearson Test of English): Yeshiva University often requires a minimum PTE score of 59.
Yeshiva University offers various scholarships and financial aid options to both domestic and international students to help make their education more affordable. While specific scholarship opportunities for international students may vary.
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Academic Scholarships: Yeshiva University may offer academic scholarships to international students based on their academic achievements and qualifications. These scholarships are typically awarded to students with outstanding high school or undergraduate records and strong standardized test scores (SAT or ACT).
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Need-Based Financial Aid: International students with demonstrated financial need may be eligible for need-based financial aid. This aid can help cover tuition costs, room and board, and other educational expenses. To apply for need-based aid, students usually need to submit financial documents, such as the CSS Profile.
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Merit-Based Scholarships: Yeshiva University may offer merit-based scholarships to international students who have exceptional talents or achievements in areas such as music, athletics, or the arts. These scholarships are typically awarded based on a student's demonstrated skill or accomplishments in their respective field.
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Diversity Scholarships: Some universities, including Yeshiva, offer scholarships to students who contribute to campus diversity. This may include international students who bring unique cultural perspectives and experiences to the university community.
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Departmental Scholarships: Certain academic departments within the university may offer scholarships to students majoring in specific fields of study. These scholarships are typically based on a student's academic performance and dedication to their chosen major.
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International Student Scholarships: Some universities have scholarships specifically designed for international students. These scholarships can help offset the costs of tuition and living expenses while studying in the United States.
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External Scholarships: International students can also explore external scholarship opportunities, which are provided by organizations, foundations, and governments. These scholarships may be available to students from specific countries, regions, or academic disciplines.
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Athletic Scholarships: Yeshiva University may offer athletic scholarships to international students who excel in sports and plan to participate in intercollegiate athletics. These scholarships can cover tuition, room, board, and other related expenses.
The availability and amount of scholarships for international students can vary from year to year, so prospective students should check with Yeshiva University's financial aid office for the most up-to-date information on scholarship opportunities and financial aid packages.
The Master of Science (M.S.) in Digital Marketing and Media program at Yeshiva University is designed to prepare students for dynamic and high-demand roles in the ever-evolving field of digital marketing. Yeshiva University's M.S. in Digital Marketing and Media program prepares students for a wide range of career opportunities in the dynamic field of digital marketing. With a strong curriculum, practical experience, and access to industry connections, graduates are well-positioned to excel in this rapidly evolving industry.
1. In-Demand Skills: Graduates of the M.S. in Digital Marketing and Media program possess a diverse skill set that includes digital advertising, social media marketing, content creation, SEO (Search Engine Optimization), and data analytics. These skills are highly sought after by employers across industries.
2. Versatile Career Opportunities: The digital marketing landscape is vast, offering graduates a wide array of career opportunities. They can work in digital advertising agencies, e-commerce companies, tech startups, corporate marketing departments, and more.
3. Digital Advertising Specialist: Graduates can pursue roles as digital advertising specialists, where they create and optimize online ad campaigns. They manage budgets, analyze campaign performance, and use data-driven insights to improve ROI (Return on Investment).
4. Social Media Manager: Social media is a cornerstone of modern marketing. Graduates can become social media managers, responsible for developing and implementing social media strategies, creating engaging content, and monitoring brand presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.
5. Content Marketing Strategist: Content marketing is essential for building brand authority and engaging audiences. Graduates can work as content marketing strategists, developing content calendars, creating blog posts, videos, infographics, and other content assets.
6. SEO Specialist: Search Engine Optimization (SEO) is critical for improving a website's visibility in search engine results. Graduates with expertise in SEO can help businesses optimize their online content to rank higher on search engines like Google.
7. Data Analyst: The program equips students with data analysis skills. Graduates can work as data analysts, helping organizations make data-driven decisions, assess marketing campaign performance, and identify areas for improvement.
8. Marketing Manager: With their knowledge of digital marketing strategies, graduates are well-prepared to assume roles as marketing managers, overseeing a company's entire marketing strategy, both online and offline.
9. Entrepreneurship: Some graduates may choose to leverage their digital marketing skills to launch their businesses or startups, offering digital marketing services to clients.
10. Networking Opportunities: Yeshiva University provides students with access to a vast network of alumni and industry connections. This network can open doors to internships and job opportunities in the field.
11. Internships and Practical Experience: Many students have the opportunity to complete internships during their program, gaining valuable real-world experience and making connections in the industry.
12. Industry-Relevant Curriculum: The program's curriculum is designed in consultation with industry experts, ensuring that graduates are well-prepared to meet the demands of the digital marketing and media sector.
