Masters of Business Administration - Marketing (MBA)

Wichita, Kansas

 

INTAKE: Fall, Spring

Program Overview

Wichita State University offers a dynamic and highly regarded Masters of Business Administration (MBA) program with a specialization in Marketing. Accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB), this program stands out as a hallmark of excellence in business education.Wichita State University's AACSB-accredited Masters of Business Administration (MBA) program with a specialization in Marketing offers a world-class education that prepares students for successful careers in marketing. The combination of a cutting-edge curriculum, dedicated faculty, hands-on learning, and valuable networking opportunities makes this program a top choice for those looking to advance their marketing careers. Graduates emerge with the skills, knowledge, and credentials necessary to excel in the competitive field of marketing and drive business success.

Curriculum:

  1. AACSB Accreditation: A Mark of Quality: The AACSB accreditation is a testament to Wichita State University's commitment to delivering a high-quality MBA program. AACSB accreditation is globally recognized and signifies that the program adheres to rigorous standards of academic excellence, faculty qualifications, and student learning outcomes.

  2. Cutting-Edge Curriculum: The MBA in Marketing program at Wichita State is designed to provide students with a comprehensive understanding of modern marketing principles. The curriculum is continuously updated to align with industry trends, ensuring that graduates are well-prepared to meet the demands of the ever-evolving business landscape.

  3. Expert Faculty: Students have the privilege of learning from accomplished faculty members who bring both academic expertise and real-world industry experience to the classroom. These professors are dedicated to mentoring and guiding students to excel in their marketing careers.

  4. Hands-On Learning: The program emphasizes experiential learning opportunities, such as internships, consulting projects, and case studies, enabling students to apply marketing concepts in practical settings. This hands-on experience equips graduates with the skills needed to tackle real-world marketing challenges.

  5. Networking Opportunities: Wichita State University's strong ties to local and national businesses provide students with ample networking opportunities. These connections can lead to internships, job placements, and valuable industry insights.

  6. Marketing Specialization: The marketing specialization within the MBA program delves into various facets of marketing, including digital marketing, branding, consumer behavior, market research, and strategic marketing planning. Graduates emerge with a deep understanding of how to create and execute successful marketing strategies.

  7. Career Growth: Whether aspiring to lead marketing departments, work in advertising agencies, or launch entrepreneurial ventures, graduates of this program are well-equipped to excel in various marketing roles. The skills and knowledge gained open doors to career advancement.

  8. Global Perspective: In today's interconnected world, marketing transcends borders. The program prepares students to navigate international markets, equipping them with a global perspective on marketing strategies and consumer behavior.

Pollster Education

Location

Wichita, Kansas

Pollster Education

Score

IELTS: 7

Pollster Education

Tuition Fee

USD 21000

Entry Requirements for Postgraduate Programs

Application Fees: US$75

Academic Requirements:

  1. Bachelor's Degree: Student should hold a bachelor's degree or its equivalent from an accredited institution. This degree should be relevant to the postgraduate program Student intend to pursue.

  2. Academic Achievement: Student should have a minimum undergraduate GPA of 3.0 on a 4.0 scale or the equivalent, which translates to approximately 60% and above.

English Language Proficiency Requirements:

  1. IELTS: A minimum overall score of 7.0 with no individual band score less than 6.5 is  required.

  2. TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 88 is accepted.

  3. DET (Duolingo English Test): A minimum score of 115 or higher is typically required.

  4. PTE (Pearson Test of English): Some programs may accept a minimum score of 65 or higher.

Standardized Tests (GRE/GMAT):

  1. GRE (Graduate Record Examination): A  GRE score of around 290 is accepted.

  2. GMAT (Graduate Management Admission Test): A minimum GMAT score of 500 is required.

Wichita State University (WSU) offers several scholarships to international students to help them pursue their academic goals. These scholarships recognize academic achievement, leadership potential, and contributions to the WSU community. 

  1. International Student Merit Scholarships: These scholarships are awarded to outstanding international undergraduate and graduate students based on their academic achievements. The amount of the scholarship varies depending on factors such as GPA and standardized test scores.

  2. International Excellence Scholarships: WSU offers competitive scholarships to international undergraduate students who have a strong academic record and demonstrate leadership and community involvement. These scholarships can significantly reduce tuition costs.

  3. Graduate Teaching Assistantships: Graduate students may have the opportunity to work as teaching assistants in their respective departments. These positions often come with a stipend and tuition waiver, helping graduate students finance their education.

  4. Athletic Scholarships: WSU provides athletic scholarships to international student-athletes who excel in sports such as basketball, track and field, and tennis. These scholarships cover various expenses, including tuition, books, and accommodation.

  5. Graduate Research Assistantships: Some graduate programs offer research assistantships that provide financial support to students in exchange for their research contributions. These positions may also include a tuition waiver.

  6. Private Scholarships: WSU encourages international students to explore external scholarship opportunities, including those from governments, organizations, and foundations. The Office of International Education can assist students in finding relevant scholarships.

  7. Departmental Scholarships: Some academic departments within WSU offer scholarships to students majoring in specific fields. These scholarships may be based on academic merit, leadership, or other criteria related to the student's chosen field of study.

  8. Cultural Diversity Scholarships: These scholarships are designed to promote diversity and inclusion on campus. They are available to students from underrepresented backgrounds who contribute to the cultural diversity of WSU.

  9. Conditional Scholarships: Conditional scholarships may be offered to students who meet academic requirements but require additional English language support. These scholarships often include language training as part of the package.

It's essential for international students to check the specific eligibility criteria, application deadlines, and scholarship amounts for each scholarship opportunity.

Pursuing a Masters of Business Administration (MBA) with a specialization in Marketing from Wichita State University is a strategic investment in a fulfilling and lucrative career in the dynamic field of marketing. This program equips graduates with a comprehensive understanding of marketing principles, strategic planning, consumer behavior, and market research, preparing them for diverse career opportunities.

  1. Marketing Manager/Director: Graduates can ascend to managerial or directorial positions within marketing departments. They lead marketing teams, develop strategic marketing plans, and oversee campaigns to enhance brand visibility and drive revenue growth.

  2. Digital Marketing Specialist/Manager: With the increasing emphasis on digital platforms, graduates can specialize in digital marketing. They manage online advertising, social media campaigns, SEO/SEM strategies, and email marketing to optimize online presence and engagement.

  3. Product Manager: Product managers play a vital role in product development and launch strategies. MBA graduates with a marketing focus excel in understanding consumer needs and preferences, crucial for successful product management.

  4. Brand Manager: Brand managers focus on building and managing the brand identity of a company. They develop branding strategies, positioning, and messaging to create a strong brand image and improve market competitiveness.

  5. Market Research Analyst: Graduates can pursue roles as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitor strategies. Their insights guide marketing decisions.

  6. Advertising Executive/Director: Professionals in this role create, plan, and execute advertising campaigns for various media. They work closely with creative teams and media buyers to ensure effective communication of marketing messages.

  7. Consultant: MBA graduates in marketing can choose to work as marketing consultants, advising businesses on marketing strategies, market entry plans, and growth initiatives. They provide expert insights to optimize marketing efforts.

  8. Entrepreneur/Start-up Founder: Armed with business acumen and marketing expertise, graduates can venture into entrepreneurship, establishing their marketing agencies, consultancies, or product/service-based start-ups.


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