MA Social Media and Social Research

York

 

INTAKE: September

Program Overview

The MA in Social Media and Social Research at the University of York is a dynamic and interdisciplinary program that explores the profound impact of social media on contemporary society. This program combines the study of social media platforms and their role in communication with advanced research methodologies.

  1. Social Media Analysis: Students delve into the analysis of social media data, gaining insights into how individuals and organizations use these platforms for communication, marketing, and advocacy.

  2. Research Methods: The program provides a strong foundation in research methods, including qualitative and quantitative approaches, enabling students to conduct rigorous social media research.

  3. Social and Cultural Impact: Students explore the cultural, social, and psychological implications of social media, including issues related to identity, privacy, and online communities.

  4. Digital Ethics: Ethical considerations in social media research and practice are emphasized, ensuring that students are well-versed in the ethical challenges of the digital age.

  5. Communication and Marketing: The curriculum includes elements of strategic communication and digital marketing, preparing students for roles in public relations, advertising, and marketing.

  6. Data Visualization: Students learn to present and visualize social media data effectively, a valuable skill in data-driven decision-making.

Pollster Education

Location

York

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 22250

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 23 in Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 55.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students. 

  1. Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
  2. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
  3. Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
  4. Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
  5. Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
  6. External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.

Graduates of the MA program in Social Media and Social Research from the University of York are equipped with a versatile skill set that opens doors to various career paths.

  1. Social Media Analyst: Graduates can work as social media analysts, helping organizations understand and leverage social media trends for strategic decision-making.

  2. Market Researcher: Opportunities exist in market research, where graduates can analyze consumer behavior and preferences using social media data.

  3. Digital Strategist: Graduates can pursue careers as digital strategists, developing and implementing online strategies for businesses and nonprofits.

  4. Public Relations Specialist: For those interested in communication and advocacy, roles in public relations are viable options, managing an organization's online image.

  5. Academia and Research: Some graduates choose to enter academia or research, contributing to the growing field of social media studies.

  6. Government and Policy: Opportunities in government and policy analysis may be available, focusing on the impact of social media on public discourse.

  7. Media and Journalism: Graduates can explore careers in digital journalism and media, reporting on social media trends and their societal effects.


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