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MA Social Media and Social Research
York
INTAKE: September
Program Overview
The MA in Social Media and Social Research at the University of York offers a comprehensive approach to studying social media’s impact on society. The program is designed to provide students with both practical skills and theoretical knowledge, combining the latest in social media trends with established research methodologies. Students will gain an in-depth understanding of how social media platforms function, how they influence individuals and communities, and how social research techniques can be applied to analyze the effects of social media on society. Through this program, students are equipped with the ability to engage critically with contemporary digital communication, making them well-prepared for careers in digital marketing, public relations, social research, and beyond.
Curriculum: The curriculum of the MA in Social Media and Social Research combines core modules in social media analysis, research methods, and digital communication with elective modules that allow students to specialize in areas of interest. Core modules explore the impact of social media on identity, culture, and society, while providing a solid grounding in social research methodologies. Students learn both qualitative and quantitative research techniques that are essential for studying social media behaviors, trends, and patterns. Additionally, elective modules enable students to explore topics such as online communities, digital marketing, political communication, and the ethics of digital research. The program culminates in a dissertation, where students apply their learning to conduct independent research in a topic related to social media and society.
Research Focus: The research focus of the MA in Social Media and Social Research is on understanding the complex relationships between social media and society. Students explore the ways in which social media platforms shape individual behaviors, public discourse, and societal trends. Research within the program emphasizes both the theoretical and empirical aspects of social media, examining issues such as online identity, digital activism, social media and politics, and the ethical implications of digital research. Students are encouraged to engage with cutting-edge research on social media, contributing their findings to the broader field of social science. Faculty members at the University of York are experts in media studies, digital communication, and social research, providing students with the opportunity to collaborate on high-impact research projects.
Industry Engagement: The University of York emphasizes practical, hands-on learning, and the MA in Social Media and Social Research offers numerous opportunities for students to engage with industry professionals. Through internships, industry partnerships, and networking events, students are able to apply their academic learning to real-world challenges in digital media, marketing, communications, and research. The program’s focus on practical research skills ensures that students are well-prepared to enter the workforce with the expertise needed to conduct digital research and work within social media-related industries. These industry engagement opportunities provide students with valuable professional experience and the chance to build networks that will be essential for future career success.
Global Perspective: The MA in Social Media and Social Research at the University of York offers a global perspective on the role of social media in society. Students examine how social media platforms are used and experienced in different cultural and political contexts, considering the global impact of social media on issues such as human rights, democracy, and global communication. The program encourages students to explore the influence of social media in different parts of the world, and how these platforms contribute to the construction of global networks and identities. This global approach ensures that graduates are well-equipped to work in international contexts, contributing to the analysis and understanding of social media’s role in shaping modern societies across borders.
Location
York
Score
IELTS 6.5
Tuition Fee
£ 27190
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 23 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 55.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.
Graduates of the MA program in Social Media and Social Research from the University of York are equipped with a versatile skill set that opens doors to various career paths.
Social Media Analyst: Graduates can work as social media analysts, helping organizations understand and leverage social media trends for strategic decision-making.
Market Researcher: Opportunities exist in market research, where graduates can analyze consumer behavior and preferences using social media data.
Digital Strategist: Graduates can pursue careers as digital strategists, developing and implementing online strategies for businesses and nonprofits.
Public Relations Specialist: For those interested in communication and advocacy, roles in public relations are viable options, managing an organization's online image.
Academia and Research: Some graduates choose to enter academia or research, contributing to the growing field of social media studies.
Government and Policy: Opportunities in government and policy analysis may be available, focusing on the impact of social media on public discourse.
Media and Journalism: Graduates can explore careers in digital journalism and media, reporting on social media trends and their societal effects.
