Post Baccalaureate Diploma in Marketing

North Bay

 

INTAKE: Jan & Sept

Program Overview

Nipissing University offers a renowned Post Baccalaureate Diploma in Marketing program designed to equip students with the knowledge and skills required for success in the dynamic field of marketing.

Overview:

The Post Baccalaureate Diploma in Marketing program at Nipissing University focuses on providing students with a comprehensive understanding of marketing principles and strategies. The program covers various aspects of marketing, including market research, consumer behavior, branding, digital marketing, and marketing analytics.

Curriculum:

  1. Marketing Management: This course provides students with a solid foundation in marketing management principles and practices. Topics covered include market analysis, marketing planning, marketing strategies, and marketing ethics.

  2. Consumer Behavior: This course explores the factors influencing consumer behavior and their implications for marketing strategies. Students gain insights into consumer decision-making processes, market segmentation, and target audience identification.

  3. Market Research and Analytics: This course focuses on the techniques and methodologies used to conduct market research and gather data for informed marketing decisions. Students learn how to analyze market trends, conduct surveys, and utilize marketing analytics tools.

  4. Brand Management: This course delves into the strategies and techniques involved in building and managing strong brands. Students learn about brand positioning, brand identity, brand equity, and brand communication strategies.

  5. Digital Marketing: This course covers the fundamentals of digital marketing, including online advertising, social media marketing, content marketing, search engine optimization (SEO), and website analytics.

  6. Marketing Communication: This course explores the various aspects of marketing communication, including advertising, public relations, sales promotions, and integrated marketing communication campaigns.

Pollster Education

Location

North Bay

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

CAD 23000

Application Fees : CAD $ 150

Postgraduate Programs: For international students applying to postgraduate programs at Nipissing University, the following entry requirements typically apply:

  • Minimum Academic Requirement: Students must hold a bachelor's degree or equivalent from a recognized institution with a minimum average of 55% or higher.
  • English Language Proficiency: International students whose first language is not English are required to demonstrate English language proficiency by achieving a minimum overall band score of 6.5 on the International English Language Testing System (IELTS) or equivalent test.

It is important to note that the specific entry requirements may vary depending on the program of study and individual circumstances. Some programs may have additional requirements such as prerequisite courses or portfolio submissions. Additionally, certain programs may have higher academic requirements or specific prerequisites.

International students are encouraged to start the application process well in advance to allow sufficient time for gathering required documents, completing language proficiency tests, and submitting the application before the specified deadlines.

 

Scholarships available to international students at Nipissing University, Canada:

  1. International Entrance Scholarships: Nipissing University offers a variety of entrance scholarships to outstanding international students entering undergraduate programs. These scholarships are based on academic achievement and range in value from CAD $3,000 to CAD $8,000. Eligibility criteria and application requirements vary, and students are automatically considered for these scholarships upon admission.

  2. Nipissing University Scholarships and Awards: The university offers a range of scholarships and awards that are open to both domestic and international students. These scholarships recognize academic excellence, leadership, community involvement, and other exceptional achievements. The values of these scholarships vary, and eligible international students can apply for them through the university's scholarship application process.

  3. External Scholarships and Funding Opportunities: International students at Nipissing University are also encouraged to explore external scholarships and funding opportunities. These scholarships are offered by organizations, governments, and foundations outside of the university. Students can search for these opportunities through scholarship databases, embassy websites, and other resources to find additional financial support for their studies.

  4. Government and Institutional Scholarships: Some countries and institutions offer scholarships specifically for their citizens studying abroad. International students should check with their home country's government or educational institutions to inquire about any available scholarships or funding options for studying at Nipissing University.

  5. Research and Graduate Funding: For international students pursuing research-based graduate programs, Nipissing University provides opportunities for funding through research assistantships, teaching assistantships, and graduate scholarships. These funding options are typically available on a competitive basis and provide financial support to students pursuing advanced research or graduate studies.

It is important for international students to carefully review the eligibility criteria, application deadlines, and requirements for each scholarship opportunity. They should also reach out to the university's Scholarship and Financial Aid Office or the International Student Services for further information and guidance on available scholarships and funding options.

 

Graduates of the Post Baccalaureate Diploma in Marketing program from Nipissing University have promising career prospects in various industries. Some potential career paths include:

  1. Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, developing marketing strategies, managing product launches, and analyzing market trends to drive business growth.

  2. Market Research Analyst: With their expertise in market research and data analysis, graduates can work as market research analysts, conducting market studies, gathering consumer insights, and providing valuable data-driven recommendations.

  3. Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies, managing brand communication, and ensuring brand consistency across various channels.

  4. Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, creating online marketing campaigns, optimizing websites for search engines, managing social media platforms, and analyzing digital marketing performance.

  5. Advertising and Public Relations Specialist: Graduates can work in advertising or public relations agencies, developing and executing advertising campaigns, managing media relations, and building brand awareness through strategic communications.

  6. Marketing Coordinator: Graduates can work as marketing coordinators, supporting marketing activities, coordinating events, assisting with market research projects, and managing marketing collateral.


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