MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
MA Mass Communications with Data Analytics
University Square Campus - Luton
INTAKE: Jan & Oct
Program Overview
The MA Mass Communications with Data Analytics program at the University of Bedfordshire is designed to equip students with advanced knowledge and practical skills in the field of mass communication, with a specific emphasis on data analytics techniques. This program blends expertise in mass communication with the ability to analyze and derive insights from data.
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Program Description: The MA Mass Communications with Data Analytics program focuses on the study and practice of mass communication principles and practices, with a strong emphasis on utilizing data analytics to enhance the effectiveness of communication strategies.
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Curriculum: The program offers a comprehensive curriculum that covers various aspects of mass communication, media studies, and data analytics. Students study core topics such as media theory, digital marketing, content analysis, and data visualization.
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Mass Communication Fundamentals: Emphasis is placed on understanding the principles of mass communication, including media theories, communication strategies, and audience analysis.
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Media Theory: Students explore key media theories and concepts, providing a foundation for understanding the role of media in society and culture.
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Digital Marketing: The program includes training in digital marketing strategies, enabling students to plan and execute effective digital communication campaigns.
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Content Analysis: Students acquire skills in content analysis, allowing them to evaluate media content and assess its impact on audiences.
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Data Analytics: A strong focus on data analytics techniques enables students to collect, analyze, and interpret data related to mass communication efforts, audience behavior, and campaign effectiveness.
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Data Visualization: Students learn how to present data effectively through visualization tools, making complex information accessible and understandable.
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Research and Dissertation: Many programs require students to undertake research projects and a dissertation, allowing them to explore specific areas of mass communication and data analytics in-depth.
Location
University Square Campus - Luton
Score
IELTS 6.5
Tuition Fee
£ 16250
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
- Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
- Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
- International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
- External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
The University of Bedfordshire is dedicated to enhancing the career prospects of its graduates in the field of mass communication with data analytics.
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Media Analyst: Graduates are well-prepared to pursue careers as media analysts, working in media agencies, marketing firms, or organizations to assess the effectiveness of communication campaigns and strategies.
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Digital Marketing Specialist: Opportunities exist for graduates to work as digital marketing specialists, overseeing digital communication efforts, analyzing data, and optimizing digital marketing campaigns.
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Content Strategist: Graduates may choose careers as content strategists, developing content plans, analyzing content performance, and driving content strategies that engage audiences effectively.
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Data Analyst: Graduates can explore roles as data analysts in various industries, using their skills in data analytics to analyze media data and make data-driven decisions.
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Media Researcher: Some graduates may work as media researchers, conducting studies on media consumption, audience behavior, and media effects.
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Further Studies: Graduates may choose to pursue further studies, such as a Ph.D. in Media Studies or Data Science, to advance their expertise and research capabilities further.
