MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
MSc Innovation & Marketing Management
Glasgow - UK
INTAKE: September
Program Overview
The MSc program in Innovation & Marketing Management at the University of Strathclyde is designed to equip students with the knowledge and skills required to drive innovation and effectively manage marketing strategies in a dynamic business environment. The program focuses on the integration of innovation and marketing to enhance organizational performance and competitiveness.
-
Comprehensive Curriculum: The program offers a comprehensive curriculum that combines core innovation and marketing modules. Students learn about the latest theories, frameworks, and tools related to innovation management, new product development, marketing strategy, consumer behavior, and digital marketing. This integrated approach enables students to understand the synergy between innovation and marketing functions.
-
Practical Application: The program emphasizes practical application, providing students with opportunities to engage in real-world projects, case studies, and simulations. Through these activities, students develop essential skills in market research, brand management, product innovation, and strategic marketing planning. They learn to apply theoretical concepts to address real business challenges.
-
Industry Engagement: The program fosters strong ties with industry partners, offering students opportunities to collaborate on live projects, internships, and industry placements. Students gain exposure to real business scenarios, work with professionals, and build valuable networks. This engagement ensures the program's relevance and enhances students' understanding of industry practices and trends.
-
Entrepreneurial Mindset: The program cultivates an entrepreneurial mindset among students, encouraging them to identify and exploit opportunities for innovation and market growth. Students learn about entrepreneurship, business model development, and innovation-driven strategies. They develop the skills needed to launch their own ventures or contribute to the innovation initiatives of existing organizations.
-
Digital Marketing Focus: The program acknowledges the increasing importance of digital marketing in today's business landscape. Students explore topics such as social media marketing, content marketing, data analytics, and customer relationship management in the digital context. They gain practical skills in leveraging digital channels for marketing success.
Location
Glasgow - UK
Score
IELTS 6.5
Tuition Fee
£ 25100
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
- Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
- Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
- Postgraduate Taught Performance Sport Scholarship: The University of Strathclyde recognizes the achievements of student-athletes and offers performance sport scholarships at the postgraduate level. These scholarships provide financial assistance and additional support to help athletes balance their sporting and academic commitments.
- Research Scholarships: The university also offers a range of scholarships for students pursuing postgraduate research degrees. These scholarships may cover tuition fees, living expenses, and research-related costs, providing valuable support for students engaged in cutting-edge research projects.
Graduates of the MSc Innovation & Marketing Management program from the University of Strathclyde have diverse career prospects in various industries.
-
Innovation Manager: Graduates can work as innovation managers, leading the development and implementation of innovation strategies within organizations. They identify opportunities for product or service innovation, manage the innovation process, and foster a culture of creativity and continuous improvement.
-
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for planning, implementing, and evaluating marketing strategies to achieve organizational objectives. They oversee market research, branding, product development, pricing, and promotional activities to drive customer engagement and business growth.
-
Product Manager: Graduates can work as product managers, responsible for the development and management of new products or services. They conduct market analysis, identify customer needs, and collaborate with cross-functional teams to ensure successful product launches and ongoing product lifecycle management.
-
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on leveraging digital channels and technologies to drive marketing campaigns, customer acquisition, and brand engagement. They manage social media marketing, content creation, search engine optimization, and online advertising efforts.
-
Innovation Consultant: Graduates can provide consulting services, assisting organizations in developing innovation strategies, improving innovation processes, and fostering a culture of innovation. They offer expertise in identifying market trends, conducting competitive analysis, and implementing innovation frameworks.
