M.S. in Accountancy
The Master of Science (M.S.) in Accountancy program at Southern Illinois University Edw...
Masters of Marketing Research
Edwardsville, Illinois
INTAKE: Jan & Aug
Program Overview
The Master of Marketing Research (MMR) program at Southern Illinois University Edwardsville (SIUE) is an exceptional academic offering known for its high quality and professional relevance. This program is AACSB-accredited, a prestigious designation that signifies its commitment to excellence in business education. The AACSB-accredited Master of Marketing Research program at Southern Illinois University Edwardsville offers students a unique opportunity to gain a world-class education in marketing research. With a curriculum that blends academic rigor with practical experience, students are well-prepared to pursue rewarding careers in marketing research, data analysis, and related fields. The STEM designation further enhances the program's reputation and ensures that graduates are equipped with the skills needed to thrive in today's data-driven business environment.
Curriculum:
1. AACSB Accreditation: The AACSB (Association to Advance Collegiate Schools of Business) is widely regarded as the gold standard of business school accreditation worldwide. SIUE's MMR program proudly holds AACSB accreditation, reflecting its dedication to delivering a top-tier education. This accreditation assures students that they are enrolling in a program of the highest quality, with a curriculum that aligns with rigorous academic standards and industry best practices.
2. Program Structure: The MMR program at SIUE is designed to equip students with the knowledge and skills necessary to excel in the field of marketing research. It is typically a one-year program, comprising 30 credit hours of coursework. The curriculum is carefully crafted to cover a wide range of topics, including research methodologies, data analysis, consumer behavior, and marketing strategies. Students also have opportunities to engage in hands-on research projects, gaining practical experience that enhances their employability.
3. Experienced Faculty: One of the program's strengths is its dedicated and accomplished faculty. Professors in the MMR program bring a wealth of industry experience and academic expertise to the classroom. Their guidance ensures that students receive a well-rounded education that combines theoretical knowledge with real-world insights.
4. Cutting-Edge Research Tools: Marketing research is a dynamic field that relies heavily on the latest technology and tools. SIUE's MMR program provides students access to cutting-edge research software and analytics platforms. This exposure allows students to become proficient in using industry-standard tools, making them valuable assets to employers.
5. Industry Connections: Southern Illinois University Edwardsville maintains strong ties with local and regional businesses, marketing research firms, and industry organizations. These connections create numerous opportunities for students to engage in internships, network with professionals, and participate in industry events. Such experiences are invaluable for building a robust professional network and gaining practical exposure.
6. Career Development: The program places a significant emphasis on career development. Students receive guidance on resume building, interview preparation, and job search strategies. The Career Development Center at SIUE offers a range of resources to assist students in securing internships and full-time positions upon graduation.
Location
Edwardsville, Illinois
Score
IELTS: 6.5
Tuition Fee
USD 17701
Entry Requirements for Postgraduate Programs
Academic Requirements:
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Undergraduate Degree: To be eligible for postgraduate (master's) programs at SIUE, international students should have completed an undergraduate degree or its equivalent from a recognized institution. This degree should be in a relevant field related to the chosen postgraduate program.
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Academic Performance: Prospective postgraduate students should have a minimum academic score of 60% or its equivalent in their undergraduate studies. SIUE considers this as a baseline for eligibility.
English Language Proficiency:
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IELTS: An overall score of 6.5 or higher is required, with no individual band score less than 6.0.
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TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 79 is usually required.
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DET (Duolingo English Test): A score of 120 or higher on the DET is often accepted as proof of English language proficiency.
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PTE (Pearson Test of English): Some programs may accept a minimum PTE score of 53 or higher.
Standardized Tests (GRE and GMAT):
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GRE: A score of 300 or higher is required.
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GMAT: A score of 500 or higher is required.
Scholarships for International Students at Southern Illinois University Edwardsville (SIUE):
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Merit-Based Scholarships: SIUE offers a range of merit-based scholarships for international students, including undergraduate and graduate programs. These scholarships are awarded based on academic achievements, standardized test scores, and other criteria. Some of these scholarships may cover a significant portion of tuition costs.
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Global Ambassador Scholarship: SIUE's Center for International Programs awards the Global Ambassador Scholarship to a select number of undergraduate international students who have demonstrated leadership skills and a commitment to promoting cultural exchange on campus.
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Graduate Assistantships: Graduate students at SIUE have the opportunity to apply for graduate assistantships, which provide a stipend and tuition waivers. These assistantships may involve research, teaching, or administrative duties and are available in various academic departments.
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External Scholarships: International students can explore external scholarship opportunities offered by organizations, foundations, and government agencies. The university's International Student and Scholar Services (ISSS) office may provide guidance on finding and applying for such scholarships.
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International Tuition Waivers: SIUE offers tuition waivers to international students who meet certain criteria. These waivers can significantly reduce the cost of tuition for eligible students.
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Graduate School Scholarships: Graduate students can inquire about scholarships and funding opportunities specific to their academic departments or programs. Many departments offer financial support to exceptional graduate students.
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Research and Teaching Assistantships: Graduate students pursuing research-based or teaching-focused programs may have the opportunity to work as research or teaching assistants. These positions often come with a stipend and tuition remission.
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Fulbright Program: SIUE participates in the Fulbright Program, which offers scholarships for international students, scholars, and professionals to study, teach, or conduct research in the United States. Students from eligible countries can apply for Fulbright scholarships.
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Cultural Exchange Programs: SIUE may collaborate with cultural exchange programs that provide scholarships for international students. These programs aim to foster international understanding and cultural exchange.
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Private Scholarships: International students can explore private scholarships offered by foundations, corporations, and nonprofit organizations. These scholarships may have specific eligibility criteria and application deadlines.
The Master of Marketing Research (MMR) program at Southern Illinois University Edwardsville (SIUE) offers a promising array of career prospects in the field of marketing research. Graduates of this program are well-prepared to embark on successful and rewarding careers in various industries.
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Market Research Analyst: MMR graduates are equipped with advanced analytical skills and research methodologies. They can work as market research analysts, helping businesses and organizations gather and interpret data to make informed decisions about product development, marketing strategies, and customer preferences.
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Data Analyst/Scientist: With a strong foundation in data collection and analysis, MMR graduates can pursue roles as data analysts or data scientists. They play a crucial role in extracting meaningful insights from large datasets, aiding businesses in making data-driven decisions.
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Brand Manager: MMR graduates are trained to understand consumer behavior and market trends. This knowledge is invaluable in brand management, where professionals work to create and maintain a strong brand image and identity in the market.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise to businesses seeking to improve their marketing strategies, expand their customer base, or enter new markets. Their analytical skills and knowledge are vital in helping clients achieve their marketing goals.
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Digital Marketing Specialist: In the digital age, businesses rely heavily on digital marketing efforts. MMR graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine optimization (SEO), and content marketing.
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Customer Insights Analyst: Understanding customer behavior is crucial for businesses. MMR graduates can work as customer insights analysts, using their research skills to uncover consumer preferences, trends, and feedback to enhance customer experiences.
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Product Development Manager: With their ability to gather and analyze market data, MMR graduates can excel as product development managers. They contribute to the creation of products that align with market demands and consumer preferences.
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Market Research Consultant: Many organizations seek external expertise for market research projects. MMR graduates can work as consultants, providing research services to clients across various industries, including healthcare, finance, and technology.
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Business Intelligence Analyst: MMR graduates can pursue roles in business intelligence, where they use data analytics to support decision-making processes within an organization. They create reports, dashboards, and visualizations to convey data-driven insights.
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Entrepreneurship and Startups: Some MMR graduates choose to start their businesses or join startups. Their research and marketing skills are valuable in identifying market gaps, developing business plans, and launching successful ventures.
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Ph.D. or Further Education: For those interested in academia or advanced research roles, pursuing a Ph.D. or additional education in marketing research or related fields is a viable option.
