BA - Bachelor of Arts in Sports Management

Geneva, Montreux

 

INTAKE: Feb, June, Aug & Oct

Program Overview

EU Business School, Switzerland, offers an immersive Bachelor of Arts (BA) program in Sports Management designed to prepare students for dynamic careers in the sports industry. This program combines theoretical knowledge with practical skills, providing students with a comprehensive understanding of sports management principles, marketing strategies, event organization, and sports business operations. With a focus on experiential learning and industry-relevant coursework, the BA in Sports Management equips students with the tools they need to succeed in the fast-paced world of sports business.

Curriculum: The BA in Sports Management curriculum at EU Business School covers a wide range of topics essential for success in the sports industry. Core courses include sports marketing, sports finance, sports law, facility management, and event planning. Students also study business fundamentals such as management, accounting, and entrepreneurship tailored to the sports context. The curriculum integrates case studies, guest lectures, and practical projects to provide students with hands-on experience and real-world insights into sports management practices.

Research Focus: EU Business School encourages students to engage in research projects that explore current trends, challenges, and opportunities in the sports industry. Research topics may include sports consumer behavior, sponsorship effectiveness, athlete management strategies, or sports event impact analysis. Through research projects, students develop critical thinking skills, research methodologies, and analytical abilities to address key issues facing the sports management field.

Industry Engagement: Industry engagement is a cornerstone of the BA in Sports Management program at EU Business School. The school collaborates with leading sports organizations, clubs, federations, and businesses to provide students with valuable insights and networking opportunities. Through internships, field trips, and guest lectures, students have the chance to interact with industry professionals, gain practical experience, and build professional connections in the sports industry. The school also offers career development workshops and industry seminars to prepare students for career success in sports management.

Global Perspective: EU Business School offers a global perspective on sports management, drawing on its diverse student body, international faculty, and global partnerships. The BA program incorporates case studies, examples, and discussions from sports organizations and events around the world, exposing students to different sports cultures, management practices, and business models. Study abroad opportunities, international internships, and exchange programs allow students to gain cross-cultural understanding and global competency essential for navigating the global sports industry.

Pollster Education

Location

Geneva, Montreux

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CHf 28980

Undergraduate Entry Requirements

Application Fee: CHF 200

Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.

English Language Proficiency: 

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 55 is required.
  • PTE: A minimum overall score of 57 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

EU Business School Switzerland recognizes the importance of supporting international students in their pursuit of higher education. To assist students in achieving their academic and career goals, the institution typically offers a variety of scholarships and financial aid options. These scholarships may be merit-based, need-based, or specific to certain programs or qualifications.

Academic Excellence Scholarships: Academic excellence scholarships are typically awarded to international students who have demonstrated outstanding academic achievements in their previous studies. These scholarships are often based on GPA or academic performance. Eligibility criteria may vary by program and campus, but students generally need to have a strong academic record to qualify.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who have excelled in various aspects of their academic or extracurricular activities. These scholarships recognize achievements in areas such as leadership, community service, entrepreneurship, or sports. Eligibility criteria for merit-based scholarships may differ based on the specific scholarship program, but students who have demonstrated exceptional skills and talents are often eligible.

Diversity Scholarships: Diversity scholarships aim to promote diversity and inclusion within the student body by providing financial support to students from underrepresented backgrounds or regions. Eligibility criteria for diversity scholarships may vary, but they often consider factors such as nationality, ethnicity, or socioeconomic background.

Program-Specific Scholarships: EU Business School Switzerland may offer scholarships tailored to specific programs or fields of study. For example, there may be scholarships available for students pursuing degrees in business, marketing, finance, or other disciplines. Eligibility criteria for program-specific scholarships depend on the program's requirements and the scholarship's focus.

Need-Based Financial Aid: In addition to scholarships, the institution may provide need-based financial aid to international students who demonstrate financial need. Need-based aid helps students cover tuition costs and other expenses. Eligibility for need-based financial aid is determined based on the applicant's financial circumstances, including income, assets, and family contributions.

Graduating with a Bachelor of Arts (BA) in Sports Management from EU Business School, Switzerland, opens up a multitude of exciting career pathways in the dynamic and rapidly evolving sports industry. 

Sports Marketing Manager: Graduates can pursue careers as sports marketing managers, working for sports teams, leagues, or brands to develop and execute marketing campaigns, sponsorship activations, and fan engagement strategies. They analyze market trends, identify target audiences, and leverage digital and traditional marketing channels to enhance brand visibility and drive revenue growth.

Athlete Agent/Manager: Graduates can become athlete agents or managers, representing professional athletes, coaches, or sports personalities. They negotiate contracts, endorsements, and sponsorship deals on behalf of their clients, manage their careers, and provide guidance on brand building, media relations, and career development opportunities.

Sports Event Coordinator: Graduates can work as sports event coordinators, planning and organizing sporting events such as tournaments, races, or championships. They handle logistics, coordinate venue arrangements, manage budgets, and ensure smooth event operations to deliver memorable experiences for participants, spectators, and stakeholders.

Sports Facility Manager: Graduates can pursue careers as sports facility managers, overseeing the operations of sports venues, stadiums, or recreational facilities. They manage facility maintenance, scheduling, staffing, and customer service to provide a safe, enjoyable, and efficient environment for athletes, teams, and visitors.

Sports Business Development Specialist: Graduates can work as sports business development specialists, identifying and pursuing new business opportunities in the sports industry. They analyze market gaps, develop partnerships, and explore revenue streams such as licensing, merchandising, and corporate partnerships to drive business growth and expansion.

Sports Analyst/Consultant: Graduates can become sports analysts or consultants, providing strategic insights and analysis to sports organizations, media outlets, or investment firms. They analyze sports data, trends, and performance metrics to inform decision-making on player recruitment, team strategy, or investment opportunities in the sports sector.

Sports Media Professional: Graduates can pursue careers in sports media as journalists, broadcasters, or content creators, covering sports news, events, and commentary for television, radio, print, or digital platforms. They report on sports events, conduct interviews, and analyze game outcomes to inform and entertain audiences.

Corporate Wellness Manager: Graduates can work in corporate wellness programs, designing and implementing health and fitness initiatives for employees of corporate organizations. They develop wellness plans, organize fitness activities, and promote healthy lifestyles to improve employee well-being, productivity, and morale.

Sports Tourism Manager: Graduates can specialize in sports tourism, working for travel agencies, destination management organizations, or sports clubs to develop and promote sports-related travel experiences and packages. They create sports tourism itineraries, organize sports events, and coordinate travel logistics for sports enthusiasts and travelers.

Sports Entrepreneur: Graduates can start their own sports-related businesses, such as sports academies, fitness centers, event management companies, or sports technology startups. They innovate new products or services, identify niche markets, and build successful ventures that cater to the diverse needs of the sports industry.


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