MSc Consumer Psychology

Cambridge

 

INTAKE: September

Program Overview

The MSc Consumer Psychology program at Anglia Ruskin University offers a comprehensive and specialized curriculum focused on the study of consumer behavior and psychology. 

  1. Understanding Consumer Behavior: The program delves deep into the psychological aspects of consumer decision-making. Students learn about the cognitive processes, emotions, and motivations that influence consumer choices.

  2. Market Research Techniques: Students acquire practical skills in conducting market research, including surveys, focus groups, and data analysis, to gain insights into consumer preferences and trends.

  3. Psychological Theories: The curriculum covers various psychological theories and models that help explain consumer behavior, including theories related to perception, learning, memory, and social influence.

  4. Digital and Social Media: Given the importance of online platforms in today's consumer landscape, the program explores the impact of digital and social media on consumer psychology and marketing.

  5. Consumer Decision-Making: Students gain an understanding of the decision-making processes consumers go through when selecting products or services, and how this knowledge can be applied in marketing strategies.

  6. Branding and Advertising: The program examines the role of branding and advertising in shaping consumer perceptions and loyalty. Students learn how to create effective marketing campaigns.

  7. Ethical Considerations: The ethical aspects of consumer psychology are discussed, including issues related to advertising ethics, consumer privacy, and responsible marketing practices.

  8. Cross-Cultural Perspectives: As consumer behavior can vary across cultures, students explore the cross-cultural aspects of consumer psychology, enabling them to work in global markets.

  9. Applied Research Projects: Students have the opportunity to engage in applied research projects, working on real-world marketing challenges and gaining hands-on experience.

  10. Guest Lecturers and Industry Insights: Anglia Ruskin University often invites guest lecturers from the industry to provide insights into current market trends and practices.

Pollster Education

Location

Cambridge

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15800

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Anglia Ruskin University are generally required to hold a bachelor's degree or equivalent qualification with a minimum grade of 55% or above. The specific entry requirements may vary depending on the program and academic background.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Additional Requirements: In some cases, applicants may be required to provide additional documents or fulfill specific requirements based on their chosen program. These additional requirements may include a personal statement, letters of recommendation, portfolio, or interview. It is important to review the program-specific entry requirements and application guidelines provided by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

  1. Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.
  2. International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.
  3. International Alumni Scholarship: This scholarship is exclusively available to international students who have previously graduated from Anglia Ruskin University and wish to pursue a postgraduate program. It offers a tuition fee discount to eligible students who demonstrate a commitment to their field of study and show potential for future success.
  4. Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.
  5. External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Consumer Psychology program at Anglia Ruskin University are well-prepared for a range of career opportunities in the fields of marketing, market research, and consumer insights. 

  1. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to help businesses understand consumer preferences and make informed decisions.

  2. Consumer Insights Specialist: They may pursue roles as consumer insights specialists, providing valuable data-driven insights to guide marketing strategies.

  3. Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining a strong brand identity that resonates with consumers.

  4. Advertising Strategist: Career opportunities also exist in advertising agencies, where graduates can become advertising strategists, creating compelling campaigns that connect with target audiences.

  5. Digital Marketing Specialist: Those interested in digital marketing can focus on roles related to social media marketing, content creation, and online advertising.

  6. Consultant: Graduates may choose to work as marketing consultants, helping businesses develop effective consumer-centric strategies.

  7. Academic and Research Positions: Some may pursue academic careers or research positions, contributing to the field's theoretical and practical knowledge.


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