BA - Bachelor of Arts in Leisure & Tourism Management

Geneva, Montreux

 

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Program Overview

EU Business School, Switzerland, offers a dynamic Bachelor of Arts (BA) program in Leisure & Tourism Management. This program is designed to prepare students for exciting careers in the rapidly growing leisure and tourism industry. With a focus on practical skills, industry knowledge, and global perspectives, students gain a comprehensive understanding of leisure and tourism management, hospitality operations, and destination marketing.

Curriculum: The Bachelor of Arts in Leisure & Tourism Management curriculum at EU Business School covers a wide range of topics essential for success in the leisure and tourism industry. Core courses include tourism marketing, hospitality management, event planning, sustainable tourism, and destination management. Students also study business fundamentals such as accounting, finance, and management principles. The curriculum incorporates case studies, industry projects, and internships to provide students with hands-on experience and practical skills relevant to the leisure and tourism sector.

Research Focus: EU Business School encourages students to engage in research projects that explore emerging trends, challenges, and opportunities in the leisure and tourism industry. Research topics may include tourism trends, consumer behavior analysis, destination marketing strategies, or sustainable tourism practices. Through research projects, students develop analytical skills, critical thinking abilities, and research methodologies to address complex issues facing the leisure and tourism sector.

Industry Engagement: Industry engagement is a key component of the BA in Leisure & Tourism Management program at EU Business School. The school maintains strong connections with leading leisure and tourism companies, hotel chains, airlines, and tourism boards. Through guest lectures, industry workshops, and networking events, students have the opportunity to interact with industry professionals, gain insights into industry trends, and build valuable connections for internships and job placements. The school also offers internship opportunities that allow students to gain practical experience and industry exposure in various sectors of the leisure and tourism industry.

Global Perspective: EU Business School provides students with a global perspective on leisure and tourism management through its diverse student body, international faculty, and global partnerships. The BA program incorporates case studies, examples, and discussions from leisure and tourism destinations around the world, exposing students to different cultural, social, and economic contexts. Study trips, field visits, and international exchanges offer students opportunities to explore leisure and tourism practices in diverse global settings, fostering cross-cultural understanding and global competency essential for success in the global leisure and tourism industry.

Pollster Education

Location

Geneva, Montreux

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CHf 28980

Undergraduate Entry Requirements

Application Fee: CHF 200

Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.

English Language Proficiency: 

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 55 is required.
  • PTE: A minimum overall score of 57 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

EU Business School Switzerland recognizes the importance of supporting international students in their pursuit of higher education. To assist students in achieving their academic and career goals, the institution typically offers a variety of scholarships and financial aid options. These scholarships may be merit-based, need-based, or specific to certain programs or qualifications.

Academic Excellence Scholarships: Academic excellence scholarships are typically awarded to international students who have demonstrated outstanding academic achievements in their previous studies. These scholarships are often based on GPA or academic performance. Eligibility criteria may vary by program and campus, but students generally need to have a strong academic record to qualify.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who have excelled in various aspects of their academic or extracurricular activities. These scholarships recognize achievements in areas such as leadership, community service, entrepreneurship, or sports. Eligibility criteria for merit-based scholarships may differ based on the specific scholarship program, but students who have demonstrated exceptional skills and talents are often eligible.

Diversity Scholarships: Diversity scholarships aim to promote diversity and inclusion within the student body by providing financial support to students from underrepresented backgrounds or regions. Eligibility criteria for diversity scholarships may vary, but they often consider factors such as nationality, ethnicity, or socioeconomic background.

Program-Specific Scholarships: EU Business School Switzerland may offer scholarships tailored to specific programs or fields of study. For example, there may be scholarships available for students pursuing degrees in business, marketing, finance, or other disciplines. Eligibility criteria for program-specific scholarships depend on the program's requirements and the scholarship's focus.

Need-Based Financial Aid: In addition to scholarships, the institution may provide need-based financial aid to international students who demonstrate financial need. Need-based aid helps students cover tuition costs and other expenses. Eligibility for need-based financial aid is determined based on the applicant's financial circumstances, including income, assets, and family contributions.

Graduating with a Bachelor of Arts (BA) in Leisure & Tourism Management from EU Business School, Switzerland, opens up a diverse range of career opportunities in the vibrant and rapidly growing leisure and tourism industry.

Hotel Manager: Graduates can pursue careers as hotel managers, overseeing the day-to-day operations of hotels, resorts, or lodges. They manage staff, ensure guest satisfaction, coordinate hospitality services, and implement marketing strategies to attract visitors and maximize revenue.

Tourism Marketing Specialist: Graduates can work as tourism marketing specialists, developing and implementing marketing campaigns to promote tourist destinations, attractions, or hospitality services. They conduct market research, target specific customer segments, and utilize digital marketing tools to drive tourism growth and enhance destination branding.

Event Coordinator: Graduates can become event coordinators, planning and organizing leisure and tourism events such as conferences, festivals, or cultural celebrations. They coordinate logistics, manage budgets, liaise with vendors, and ensure smooth event execution to create memorable experiences for attendees.

Travel Agent: Graduates can pursue careers as travel agents, assisting clients with travel arrangements, itinerary planning, and booking reservations for transportation, accommodation, and activities. They provide personalized recommendations, handle travel logistics, and ensure seamless travel experiences for clients.

Destination Manager: Graduates can work as destination managers, responsible for managing and promoting tourist destinations or attractions. They develop destination marketing strategies, collaborate with local stakeholders, and implement sustainable tourism practices to enhance visitor experiences and support local economies.

Tour Operator: Graduates can become tour operators, designing and organizing leisure and tourism packages for travelers. They create itineraries, arrange transportation and accommodations, and coordinate guided tours or excursions to popular tourist destinations or off-the-beaten-path locations.

Resort Manager: Graduates can pursue careers as resort managers, overseeing the operations of leisure resorts, wellness spas, or beachfront properties. They manage guest services, recreational facilities, and entertainment programs, ensuring guests have enjoyable and memorable stays.

Adventure Tourism Guide: Graduates can work as adventure tourism guides, leading outdoor expeditions, eco-tours, or adventure activities such as hiking, rafting, or safari tours. They provide safety instructions, share local knowledge, and create immersive experiences for adventure-seeking travelers.

Hospitality Consultant: Graduates can become hospitality consultants, advising leisure and tourism businesses on operational efficiency, customer experience enhancements, and strategic planning. They analyze market trends, identify growth opportunities, and recommend solutions to optimize business performance.

Destination Development Specialist: Graduates can specialize in destination development, working for government agencies, tourism boards, or development organizations. They collaborate with local communities, policymakers, and industry stakeholders to develop sustainable tourism initiatives, infrastructure projects, and destination management plans.


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