MSc Digital Marketing

Southampton City Centre

 

INTAKE: Jan & Sept

Program Overview

The MSc Digital Marketing program at Solent University is a comprehensive and forward-looking course that prepares students for successful careers in the digital marketing industry. 

  1. Cutting-Edge Curriculum: The program's curriculum is designed to reflect the latest trends and advancements in digital marketing. Students gain expertise in areas such as search engine optimization (SEO), social media marketing, content marketing, data analytics, and e-commerce strategies.

  2. Practical Skill Development: Practical learning is a cornerstone of the program. Students engage in hands-on projects, case studies, and real-world simulations to develop their digital marketing skills. They also have access to cutting-edge marketing tools and technologies.

  3. Digital Marketing Strategies: The program covers a wide array of digital marketing strategies, including creating effective digital marketing campaigns, understanding consumer behavior online, and using data-driven insights to optimize marketing efforts.

  4. Industry-Experienced Faculty: Solent University boasts a faculty of industry professionals with extensive experience in digital marketing. Students benefit from their insights, practical knowledge, and industry connections.

  5. Digital Marketing Tools: Students gain proficiency in using digital marketing tools and platforms, including social media advertising, email marketing software, content management systems, and analytics tools.

  6. Digital Marketing Trends: Keeping pace with the rapidly changing digital landscape is crucial. The program provides insights into emerging trends such as influencer marketing, voice search, and artificial intelligence in marketing.

  7. Integrated Marketing Communication: Students learn to develop integrated marketing communication strategies that leverage various digital channels to reach target audiences effectively.

  8. Capstone Project: The program typically includes a capstone project where students apply their knowledge and skills to create and implement a digital marketing campaign for a real client or organization.

Pollster Education

Location

Southampton City Centre

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15300

Postgraduate Entry Requirement:

  • Academic Qualifications: International students applying for postgraduate programs at Solent University should have completed their undergraduate degree or equivalent with a minimum of 55% or above in their respective national qualifications.
  • English Language Proficiency: Applicants are required to demonstrate their English language proficiency through one of the following tests:
    • IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
    • TOEFL iBT: A minimum score of 80, with a minimum of 17 in each component.
    • PTE Academic: A minimum score of 62, with no component below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Solent University in the UK offers a range of scholarships and financial support options to assist international students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide support to those who may face financial constraints. 

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who have achieved outstanding academic results. It provides a significant reduction in tuition fees for the duration of the student's course.
  2. International Merit Scholarship: This scholarship is available to international students who have demonstrated academic excellence in their previous studies. It offers a partial tuition fee reduction and is awarded based on academic achievements and potential.
  3. Solent Sports Scholarships: Solent University has a strong focus on sports and offers scholarships to talented athletes who have achieved excellence in their chosen sport. These scholarships provide financial support, training facilities, and coaching expertise to help athletes balance their studies and sports commitments.
  4. Regional Scholarships: Solent University offers a range of scholarships specific to certain regions or countries. These scholarships aim to support students from particular regions and provide financial assistance to help them pursue their studies at Solent University.
  5. External Scholarships: In addition to university-specific scholarships, Solent University also encourages international students to explore external scholarship opportunities. The university provides guidance and support in identifying and applying for external scholarships offered by organizations, foundations, and governments.
  6. Financial Hardship Support: Solent University understands that some international students may face financial difficulties during their studies. The university provides support and advice through its Student Hub and Student Funding team, who can assist in exploring additional funding options and provide guidance on managing finances effectively.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Digital Marketing program at Solent University are well-prepared to embark on exciting and rewarding careers in the field of digital marketing. 

  1. Digital Marketing Manager: Graduates can take on roles as digital marketing managers, overseeing the development and execution of digital marketing strategies for businesses and organizations.

  2. Social Media Manager: With expertise in social media marketing, graduates can excel as social media managers, responsible for creating engaging content and managing social media campaigns.

  3. SEO Specialist: Opportunities exist for graduates to specialize in search engine optimization (SEO), helping organizations improve their online visibility and search engine rankings.

  4. Content Marketing Strategist: Graduates can work as content marketing strategists, developing and implementing content strategies to attract and engage online audiences.

  5. Data Analyst: Proficiency in data analytics equips graduates for roles as data analysts, where they can interpret data to optimize marketing efforts and measure campaign performance.

  6. E-commerce Manager: With knowledge of e-commerce strategies, graduates can excel as e-commerce managers, overseeing online sales and digital storefronts.

  7. Digital Advertising Specialist: Opportunities exist in digital advertising, where graduates can work on pay-per-click (PPC) campaigns, display advertising, and programmatic advertising.

  8. Entrepreneurship: Some graduates may choose to start their digital marketing agencies or businesses, offering their expertise to clients.


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