Master of Social Work (MSW) : Children, Youth, and Families
The Master of Social Work (MSW) program at California State University, East Bay (CSUEB...
Masters of Business Administration (MBA) : Marketing Management
East Bay
INTAKE: Fall, Spring
Program Overview
California State University, East Bay (CSUEB) is known for its commitment to academic excellence and innovative programs. The Master of Business Administration (MBA) program with a specialization in Marketing Management at CSUEB is designed to provide students with a comprehensive education in marketing strategy, consumer behavior, and market analysis. Importantly, the program holds prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB), signifying its commitment to delivering a high-quality business education. The MBA program with a specialization in Marketing Management at California State University, East Bay, provides students with a comprehensive education in marketing strategy, consumer behavior, and market analysis. With AACSB accreditation and a strong focus on practical applications, this program equips graduates to excel in marketing management roles in a dynamic and competitive business environment. It is an ideal choice for those aspiring to build successful careers in marketing.
Curriculum:
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AACSB Accredited: CSUEB's MBA program with a specialization in Marketing Management proudly holds AACSB accreditation. This esteemed accreditation underscores the program's commitment to adhering to rigorous academic standards and providing students with an exceptional business education.
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Core Business Foundation: The program begins with core business courses covering fundamental areas such as finance, marketing, operations, and management. These courses provide students with a strong foundation in business principles.
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Marketing Strategy: Students in this specialization focus on marketing strategy development, including market segmentation, target audience analysis, product positioning, and competitive analysis.
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Consumer Behavior: The curriculum includes courses on consumer behavior, where students explore the psychology of consumer decision-making and learn how to create marketing campaigns that resonate with target audiences.
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Digital Marketing: In today's digital landscape, students gain expertise in digital marketing, including social media marketing, search engine optimization (SEO), pay-per-click advertising, and email marketing.
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Brand Management: Brand management courses teach students how to build and manage strong brands, develop brand strategies, and maintain brand consistency across various marketing channels.
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Marketing Research: Students learn how to conduct market research, gather data, and analyze consumer insights to make informed marketing decisions.
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Advertising and Promotion: Courses on advertising and promotion cover various promotional strategies, including advertising campaigns, public relations, and sales promotions.
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Marketing Analytics: Marketing analytics courses focus on using data-driven approaches to assess marketing effectiveness and make data-informed decisions.
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Market Planning and Implementation: Students develop skills in creating comprehensive marketing plans and executing marketing campaigns to achieve business objectives.
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Global Marketing: The program often includes coursework on global marketing, preparing students to navigate international markets and adapt marketing strategies to diverse cultures.
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Experiential Learning: The program emphasizes experiential learning through case studies, group projects, internships, and interactions with industry professionals. Students apply their marketing knowledge in real-world scenarios.
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Networking Opportunities: The university's location in the San Francisco Bay Area provides students with access to a thriving business community and numerous networking opportunities with marketing professionals.
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Career Services: CSUEB offers comprehensive career services to assist students in securing internships and job placements in marketing management roles across industries.
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Capstone Project: The program often includes a capstone project where students develop a comprehensive marketing plan or solve real-world marketing challenges faced by organizations.
Location
East Bay
Score
IELTS: 6.5
Tuition Fee
USD 20427
Entry Requirements for Postgraduate Programs
Application Fees : US$ 70
Academic Requirements: Applicants should have completed a bachelor's degree or its equivalent from an accredited institution with a minimum GPA of 60% or higher.
English Language Proficiency:
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IELTS (International English Language Testing System):
- Overall Score: 6.5 or higher.
- No individual band score less than 6.0.
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TOEFL iBT (Test of English as a Foreign Language, Internet-Based Test):
- Overall Score: 80 or higher.
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Standardized Tests:
- GRE: A GRE score of 305 is requied.
- GMAT: A GMAT score of 550 is required.
California State University, East Bay (CSUEB), offers a variety of scholarships and financial aid opportunities to international students to help them pursue their academic goals. These scholarships are designed to recognize academic achievement, leadership, and contributions to the university community.
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International Student Scholarship: CSUEB offers partial tuition scholarships to international undergraduate and graduate students based on academic merit. These scholarships are competitive and are awarded to students who have demonstrated exceptional academic performance.
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CSUEB Foundation Scholarships: The CSUEB Foundation offers a range of scholarships to both domestic and international students. These scholarships cover a wide array of academic disciplines and criteria, including leadership, community involvement, and financial need.
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Graduate Equity Fellowship: The Graduate Equity Fellowship is available to graduate students, including international students, who are from historically disadvantaged backgrounds and demonstrate financial need. It provides financial support to help cover tuition and related expenses.
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External Scholarships: CSUEB encourages international students to explore external scholarship opportunities, including those offered by government agencies, foundations, and private organizations. These scholarships may be available for specific fields of study or nationalities.
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Assistantships and Work-Study Programs: While not scholarships in the traditional sense, assistantships and work-study programs provide opportunities for international graduate students to work on campus in research or administrative roles. These positions often come with a stipend and/or tuition remission.
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Departmental Scholarships: Some academic departments within CSUEB may offer scholarships or grants to international students pursuing degrees in their respective fields. These scholarships can vary in eligibility criteria and award amounts.
California State University, East Bay (CSUEB) is renowned for its commitment to academic excellence and innovative programs. The Master of Business Administration (MBA) program with a specialization in Marketing Management at CSUEB is designed to provide students with a comprehensive education in marketing strategy, consumer behavior, and market analysis. Graduates of this program are well-prepared for a wide range of exciting career prospects in the field of marketing.
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Marketing Manager: Graduates often pursue roles as marketing managers, responsible for developing and executing marketing strategies, managing marketing campaigns, and analyzing market trends to drive business growth.
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Product Manager: Product managers play a key role in new product development, market research, and product lifecycle management. They collaborate with cross-functional teams to bring products to market successfully.
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Brand Manager: Brand managers oversee the branding and image of a product or company. They develop brand strategies, create brand messaging, and ensure brand consistency across all marketing channels.
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Digital Marketing Specialist: In today's digital age, digital marketing specialists are in high demand. They manage online marketing campaigns, including social media, SEO, email marketing, and paid advertising, to increase brand visibility and drive conversions.
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Market Research Analyst: Market research analysts gather and analyze data to understand market trends, consumer behavior, and competitive landscapes. They provide valuable insights to inform marketing strategies.
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Media Planner: Media planners work with advertising agencies and marketing departments to determine the most effective media channels for advertising campaigns, optimizing reach and ROI.
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Content Marketing Manager: Content marketing managers oversee the creation and distribution of content, such as blog posts, videos, and infographics, to engage and educate target audiences.
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Public Relations (PR) Manager: PR managers manage the public image and reputation of organizations. They develop PR strategies, handle crisis communications, and foster positive media relationships.
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Marketing Consultant: Marketing consultants provide advisory services to businesses, helping them develop and implement marketing strategies, optimize their marketing efforts, and achieve their marketing goals.
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E-commerce Manager: E-commerce managers focus on online sales channels. They manage e-commerce platforms, optimize user experiences, and implement online marketing strategies to increase online sales.
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Retail Marketing Manager: Retail marketing managers work in the retail industry, overseeing in-store marketing, visual merchandising, and promotions to drive foot traffic and sales.
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Market Development Manager: Market development managers identify new market opportunities, analyze market potential, and develop strategies to expand into new geographic regions or customer segments.
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Event Marketing Manager: Event marketing managers plan and execute events, trade shows, and promotional activities to promote products or services and engage with customers.
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Social Media Manager: Social media managers are responsible for creating and managing social media content and strategies to build brand awareness, engage with audiences, and drive social media growth.
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Ph.D. or Teaching: Some graduates may choose to pursue further education and research in marketing, leading to academic careers as professors or researchers.
