Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Public Relations – Corporate Communications
Trafalgar Oakville
INTAKE: Jan & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its industry-focused programs that prepare students for successful careers. The Graduate Certificate in Public Relations - Corporate Communications program at Sheridan College offers students the opportunity to develop a strong foundation in public relations and corporate communications and acquire practical skills needed for a thriving career in the field.
Program Overview:
The Graduate Certificate in Public Relations - Corporate Communications program at Sheridan College is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of public relations and corporate communications. Through a combination of theoretical knowledge and practical application, students gain insights into strategic communications, media relations, crisis management, social media, and branding. The program focuses on developing students' writing, presentation, and critical thinking skills to effectively manage organizational communications and build strong relationships with stakeholders.
Curriculum:
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Foundations of Public Relations: Students acquire a solid foundation in the principles and theories of public relations, understanding the role of public relations in organizations and society.
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Strategic Communication Planning: This course focuses on developing strategic communication plans that align with organizational objectives. Students learn how to identify target audiences, craft key messages, and select appropriate communication channels.
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Media Relations: Students learn how to effectively interact with media professionals, manage media inquiries, and develop media relations strategies to enhance organizational visibility and reputation.
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Corporate Social Responsibility and Ethics: This course explores the ethical considerations and corporate social responsibility practices in public relations and corporate communications. Students learn how to align organizational values with social and environmental responsibilities.
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Crisis Communication and Reputation Management: Students gain insights into crisis communication strategies, including risk assessment, crisis planning, and managing communication during crises. They learn how to protect and rebuild organizational reputation.
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Digital and Social Media Communications: This course covers the use of digital and social media platforms for effective communication and engagement. Students learn how to develop social media strategies, create engaging content, and manage online communities.
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Writing for Public Relations: Students develop strong writing skills for various public relations materials, including press releases, media pitches, speeches, and corporate communications. They learn how to tailor messages for different audiences and platforms.
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Branding and Identity: This course focuses on understanding and managing organizational branding and identity. Students learn how to develop brand strategies, create brand messaging, and maintain brand consistency.
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Event Management and Sponsorship: Students gain practical knowledge in planning and executing successful events and managing sponsorships to enhance organizational visibility and engage stakeholders.
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Applied Public Relations: Corporate Communications Project: Students have the opportunity to apply their knowledge and skills through a real-world project, working individually or in teams. This allows them to integrate classroom learning with practical experience.
Location
Trafalgar Oakville
Score
IELTS 6.5
Tuition Fee
CAD 22866
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Public Relations - Corporate Communications program have a wide range of career prospects, including:
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Public Relations Specialist: Graduates can pursue roles as public relations specialists, responsible for developing and implementing public relations strategies and managing organizational communications.
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Corporate Communications Officer: Graduates can work as corporate communications officers, responsible for managing internal and external communications for organizations.
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Media Relations Specialist: Graduates can specialize in media relations, working in roles that focus on building relationships with journalists, managing media inquiries, and securing media coverage.
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Digital Communications Specialist: Graduates can work as digital communications specialists, focusing on managing online communications, social media platforms, and digital marketing initiatives.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and maintaining brand strategies, ensuring brand consistency, and managing brand reputation.
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Event Planner: Graduates can work as event planners, responsible for planning and executing events to promote organizations and engage stakeholders.
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Social Media Manager: Graduates can specialize in social media management, working in roles that involve creating and implementing social media strategies, managing online communities, and analyzing social media metrics.
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Crisis Communication Specialist: Graduates can specialize in crisis communication, working in roles that involve managing and mitigating crises, protecting organizational reputation, and maintaining stakeholder trust.
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Internal Communications Specialist: Graduates can work as internal communications specialists, focusing on developing and implementing internal communication strategies and fostering employee engagement.
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Public Relations Consultant: Graduates can work as public relations consultants, providing expertise and guidance to organizations on public relations strategies, crisis management, and brand reputation.
