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MA Advertising, Branding & Communication

West London

 

INTAKE: Feb & Sept

Program Overview

The MA Advertising, Branding & Communication program at the University of West London is a cutting-edge and research-intensive program meticulously designed to equip students with advanced knowledge and practical skills in advertising strategy, branding, and communication.

  1. Program Structure: Typically spanning one year, this MA program consists of core modules, strategic branding projects, and communication campaigns, providing students with an in-depth education in advertising and branding.

  2. Curriculum: The program covers a wide spectrum of topics related to advertising strategy, brand identity, consumer behavior, marketing communication, digital advertising, and creative content development. It emphasizes contemporary advertising trends and strategies.

  3. Practical Experience: Students gain extensive hands-on experience through real-world branding and advertising projects, allowing them to apply strategic thinking and creative skills to develop effective advertising campaigns.

  4. Creative Development: The program fosters creative development by encouraging students to create compelling advertising content, including print advertisements, digital campaigns, and video commercials.

  5. Brand Management: Students explore the art of brand management, learning how to build and maintain strong brand identities and effectively communicate brand messages to target audiences.

  6. Industry-Standard Tools: The university provides access to industry-standard tools and software used in advertising and branding, enabling students to design and execute professional-quality advertising campaigns.

  7. Expert Faculty: Students benefit from the expertise of a dedicated faculty of experienced advertising professionals and brand strategists who mentor them and provide guidance in their creative endeavors.

  8. Industry Collaboration: The University of West London collaborates with advertising agencies, marketing firms, and creative organizations, offering students valuable industry insights, networking opportunities, and potential job placements.

Pollster Education

Location

West London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 13750

Postgraduate Programs:

  • Academic Qualifications: Applicants should hold a relevant undergraduate degree from a recognized institution with a minimum of 55% or above.
  • English Language Proficiency: International students need to demonstrate their English language proficiency through an approved English language test. The minimum English language requirements are:
    • IELTS: Overall score of 6.5, with no individual band score below 6.
    • TOEFL: Overall score of 88-95.
    • PTE (Pearson Test of English): Overall score of 58-67.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of West London (UWL) offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize academic excellence, support students from diverse backgrounds, and provide financial assistance to those who may face financial challenges.

  1. University of West London International Ambassador Scholarships: These scholarships are available to international students applying for a full-time undergraduate or postgraduate course. The scholarship offers a fee reduction of up to £5,000 for the first year of study.
  2. University of West London International Scholarships: UWL offers a number of international scholarships for both undergraduate and postgraduate students. The scholarships provide a fee reduction of up to £5,000 for the first year of study.
  3. University of West London International Music Scholarships: These scholarships are specifically for talented musicians who wish to study at UWL. The scholarships offer a fee reduction of up to £2,000 for the first year of study.
  4. University of West London Care Leaver Bursary: This bursary is available to students who are care leavers. It provides financial support to help cover living costs and other expenses.
  5. University of West London Progression Scholarship: This scholarship is for UWL graduates who wish to pursue a postgraduate course at the university. It offers a fee reduction of up to 15% for eligible students.
  6. University of West LondonSports Scholarship: This scholarship is aimed at talented athletes who have represented their country, county, or region in their chosen sport. It provides financial support, mentoring, and access to sports facilities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the MA Advertising, Branding & Communication program from the University of West London are well-prepared for diverse and exciting career opportunities in the fields of advertising, branding, marketing, and communication. 

  1. Advertising Strategist: Graduates may work as advertising strategists, developing comprehensive advertising plans and strategies for businesses and organizations.

  2. Brand Manager: Some graduates may become brand managers, responsible for overseeing brand identity, marketing campaigns, and brand consistency.

  3. Creative Director: Graduates can pursue roles as creative directors, leading creative teams in the development of advertising campaigns and brand communication.

  4. Marketing Manager: Some graduates may work as marketing managers, responsible for designing and executing marketing strategies that enhance brand visibility and engagement.

  5. Digital Marketing Specialist: Graduates may specialize in digital marketing, focusing on online advertising, social media campaigns, and digital content creation.

  6. Advertising Copywriter: Some graduates may become advertising copywriters, crafting compelling and persuasive copy for advertisements and marketing materials.

  7. Account Manager: Graduates can work as account managers in advertising agencies, serving as liaisons between clients and creative teams.

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