Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Marketing Management
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its industry-focused programs that prepare students for successful careers. The Graduate Certificate in Marketing Management program at Sheridan College offers students the opportunity to develop a strong foundation in marketing principles and acquire practical skills needed for a dynamic and competitive business environment.
Program Overview:
The Graduate Certificate in Marketing Management program at Sheridan College is designed to equip students with the knowledge and skills necessary to thrive in the field of marketing. Through a combination of theoretical knowledge and practical application, students gain insights into consumer behavior, market research, marketing strategies, and digital marketing techniques. The program focuses on developing students' analytical, strategic thinking, and communication skills to effectively navigate the ever-evolving marketing landscape.
Curriculum:
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Digital Marketing: This course covers the fundamentals of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and digital advertising.
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Market Research and Analytics: Students learn market research methodologies, data collection techniques, and data analysis tools to gather and interpret market insights. They gain skills in market segmentation, targeting, and positioning.
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Brand Management: This course focuses on brand development, brand positioning, and brand management strategies. Students learn how to create and manage strong brands that resonate with target audiences.
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Marketing Communications: Students explore various communication channels and develop integrated marketing communication strategies. They learn how to effectively promote products and services through advertising, public relations, and digital marketing.
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Sales and Customer Relationship Management: This course covers sales techniques, customer relationship management (CRM), and customer retention strategies. Students learn how to build and maintain strong relationships with customers.
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Marketing Strategy and Planning: Students develop comprehensive marketing strategies, considering market trends, competitive analysis, and marketing mix elements. They learn how to develop strategic marketing plans that align with organizational goals.
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Retail and Service Marketing: This course focuses on marketing strategies specific to the retail and service industries. Students gain an understanding of consumer behavior in these sectors and develop strategies to meet customer needs.
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International Marketing: Students explore the challenges and opportunities of marketing in a global context. They learn about international market entry strategies, cultural considerations, and global marketing campaigns.
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Applied Marketing Project: Students have the opportunity to apply their knowledge and skills through a real-world marketing project, working individually or in teams. This allows them to integrate classroom learning with practical experience.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 15554
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Marketing Management program have a wide range of career prospects, including:
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Marketing Coordinator: Graduates can start their careers as marketing coordinators, assisting in the development and implementation of marketing campaigns and strategies.
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Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, focusing on online marketing initiatives, social media management, content creation, and digital advertising.
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Brand Manager: Graduates can work as brand managers, responsible for managing and developing brand strategies, ensuring brand consistency, and enhancing brand equity.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights into consumer behavior, market trends, and competitor analysis.
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Marketing Communications Specialist: Graduates can work in marketing communications roles, responsible for developing and executing integrated marketing communication strategies across various channels.
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Sales Representative: Graduates can pursue sales roles, working closely with customers and clients to promote and sell products or services.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise and guidance to organizations on marketing strategies, brand management, and market research.
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Product Manager: Graduates can work as product managers, responsible for managing the development and marketing of specific products or product lines.
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E-commerce Specialist: Graduates can specialize in e-commerce and work in roles focused on online sales, website optimization, and customer experience in the digital space.
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Entrepreneur: Graduates can use their marketing knowledge and skills to start their own businesses or ventures, leveraging their expertise in marketing strategies and consumer behavior.
