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MSc Strategic Marketing with Brand Leadership

Hatfield Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc Strategic Marketing with Brand Leadership program at the University of Hertfordshire is a comprehensive and forward-thinking program designed to equip students with the knowledge, skills, and strategic mindset required for a successful career in marketing and brand management. 

  1. Core Marketing Principles: The program provides students with a solid foundation in core marketing principles, including market research, consumer behavior, and marketing strategy.

  2. Brand Leadership Focus: A distinctive feature of this program is its emphasis on brand leadership. Students learn to develop and manage strong brands, gaining insights into brand strategy, brand identity, and brand communication.

  3. Consumer-Centric Approach: The curriculum incorporates a consumer-centric approach, enabling students to understand and meet the evolving needs and preferences of consumers in a dynamic marketplace.

  4. Digital Marketing: With the growing importance of digital platforms, students gain expertise in digital marketing strategies, including social media marketing, content marketing, and data analytics.

  5. International Perspective: The program takes an international perspective, preparing students to navigate global markets and address the challenges and opportunities of marketing on a global scale.

  6. Strategic Thinking: Students develop strategic thinking skills, learning to formulate marketing plans and campaigns that align with overall business objectives.

  7. Brand Research and Analysis: The curriculum includes brand research and analysis components, allowing students to assess brand performance and make data-driven decisions to enhance brand equity.

  8. Industry Collaboration: The university collaborates with industry partners and marketing agencies, providing students with opportunities for real-world projects and networking with professionals in the field.

Pollster Education

Location

Hatfield Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15450

Postgraduate Programs:

  • Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
  2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
  3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
  4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
  5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.
  6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
  7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduates of the MSc Strategic Marketing with Brand Leadership program from the University of Hertfordshire are well-prepared to pursue a wide range of rewarding careers in the field of marketing and brand management. 

  1. Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining strong brand identities and strategies for organizations.

  2. Marketing Manager: Some may choose to become marketing managers, overseeing marketing campaigns, strategy development, and budget allocation.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media management, and e-commerce strategies.

  4. Market Research Analyst: Those interested in data analysis can work as market research analysts, studying consumer behavior and market trends to inform marketing decisions.

  5. Advertising Manager: Graduates can become advertising managers, responsible for creating and executing advertising campaigns to promote products or services.

  6. Product Manager: Some may pursue careers as product managers, overseeing the development and marketing of specific products within an organization.

  7. Marketing Consultant: Graduates can work as marketing consultants, providing expertise to organizations seeking to improve their marketing strategies and brand positioning.

  8. Entrepreneur: Those with an entrepreneurial spirit can start their businesses or join startups, applying their marketing and brand leadership skills to drive business success.

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