MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
Hatfield Campus
INTAKE: Jan & Sept
The MSc Strategic Marketing with Brand Leadership program at the University of Hertfordshire is a comprehensive and forward-thinking program designed to equip students with the knowledge, skills, and strategic mindset required for a successful career in marketing and brand management.
Core Marketing Principles: The program provides students with a solid foundation in core marketing principles, including market research, consumer behavior, and marketing strategy.
Brand Leadership Focus: A distinctive feature of this program is its emphasis on brand leadership. Students learn to develop and manage strong brands, gaining insights into brand strategy, brand identity, and brand communication.
Consumer-Centric Approach: The curriculum incorporates a consumer-centric approach, enabling students to understand and meet the evolving needs and preferences of consumers in a dynamic marketplace.
Digital Marketing: With the growing importance of digital platforms, students gain expertise in digital marketing strategies, including social media marketing, content marketing, and data analytics.
International Perspective: The program takes an international perspective, preparing students to navigate global markets and address the challenges and opportunities of marketing on a global scale.
Strategic Thinking: Students develop strategic thinking skills, learning to formulate marketing plans and campaigns that align with overall business objectives.
Brand Research and Analysis: The curriculum includes brand research and analysis components, allowing students to assess brand performance and make data-driven decisions to enhance brand equity.
Industry Collaboration: The university collaborates with industry partners and marketing agencies, providing students with opportunities for real-world projects and networking with professionals in the field.
Hatfield Campus
IELTS 6.5
£ 15450
Postgraduate Programs:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the MSc Strategic Marketing with Brand Leadership program from the University of Hertfordshire are well-prepared to pursue a wide range of rewarding careers in the field of marketing and brand management.
Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining strong brand identities and strategies for organizations.
Marketing Manager: Some may choose to become marketing managers, overseeing marketing campaigns, strategy development, and budget allocation.
Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media management, and e-commerce strategies.
Market Research Analyst: Those interested in data analysis can work as market research analysts, studying consumer behavior and market trends to inform marketing decisions.
Advertising Manager: Graduates can become advertising managers, responsible for creating and executing advertising campaigns to promote products or services.
Product Manager: Some may pursue careers as product managers, overseeing the development and marketing of specific products within an organization.
Marketing Consultant: Graduates can work as marketing consultants, providing expertise to organizations seeking to improve their marketing strategies and brand positioning.
Entrepreneur: Those with an entrepreneurial spirit can start their businesses or join startups, applying their marketing and brand leadership skills to drive business success.