MA Public Relations and Digital Communications with Advanced Research

Hatfield Campus

 

INTAKE: Jan & Sept

Program Overview

The MA Public Relations and Digital Communications with Advanced Research program at the University of Hertfordshire is a comprehensive and forward-thinking program designed to prepare students for careers in the dynamic and increasingly digital field of public relations. 

  1. Advanced Research Component: This program stands out with its advanced research component, offering students the opportunity to engage in in-depth research projects that contribute to the field's knowledge base.

  2. Contemporary Curriculum: The program's curriculum is up-to-date, reflecting the latest trends and developments in public relations and digital communications. It covers areas such as social media management, crisis communication, branding, and strategic planning.

  3. Digital Communication Skills: Students gain essential digital communication skills, enabling them to effectively manage online reputation, engage with audiences across digital platforms, and craft compelling digital content.

  4. Media Relations: The program emphasizes media relations and teaches students how to interact with journalists and media outlets to shape positive public perceptions.

  5. Crisis Communication: Crisis communication is a key focus, equipping students with the skills to handle and manage communication during crises or challenging situations.

  6. Strategic Planning: Students learn to develop strategic PR and communication plans that align with organizational goals and objectives.

  7. Industry-Relevant Projects: The program often includes real-world projects and collaborations with industry partners, allowing students to apply their knowledge and skills in practical settings.

  8. Guest Lecturers and Practitioners: Students have the opportunity to learn from guest lecturers who are experienced practitioners in the field of public relations and digital communications.

  9. Networking Opportunities: The university provides networking opportunities, helping students build valuable connections within the industry.

Pollster Education

Location

Hatfield Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16950

Postgraduate Programs:

  • Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
  2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
  3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
  4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
  5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.
  6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
  7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduates of the MA Public Relations and Digital Communications with Advanced Research program from the University of Hertfordshire are well-equipped to pursue rewarding careers in the dynamic field of public relations and digital communications. 

  1. Public Relations Specialist: Graduates can work as PR specialists, developing and executing strategic PR campaigns for organizations, corporations, or public figures.

  2. Digital Communications Manager: With expertise in digital communications, graduates can manage an organization's online presence, including social media, websites, and digital marketing efforts.

  3. Social Media Manager: Graduates can specialize in social media management, creating and implementing social media strategies to engage with audiences and build brand awareness.

  4. Corporate Communication Manager: Graduates can pursue roles in corporate communication, handling internal and external communication for businesses and organizations.

  5. Media Relations Specialist: Graduates may work as media relations specialists, interacting with journalists and media outlets to secure positive media coverage.

  6. Crisis Communication Specialist: Those interested in crisis communication can specialize in managing communication during challenging situations or crises.

  7. Strategic Communication Consultant: Graduates can become strategic communication consultants, advising organizations on communication strategies and practices.

  8. Digital Marketing Manager: Some graduates may transition into digital marketing roles, leveraging their digital communication skills to promote products or services.

  9. Academic or Researcher: Graduates interested in academia or research can pursue roles as educators or researchers in the field of public relations and communications.

  10. Communication Director: With experience, graduates can aspire to become communication directors, leading communication departments within organizations.


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