MA Public Relations and Digital Communications

Hatfield Campus

 

INTAKE: Jan & Sept

Program Overview

The MA Public Relations and Digital Communications program at the University of Hertfordshire is designed to equip students with the skills and knowledge required to excel in the dynamic and evolving field of public relations (PR) and digital communications. This program integrates traditional PR principles with contemporary digital strategies, preparing graduates to navigate the complexities of modern communication landscapes. 

  1. Comprehensive Curriculum: The program offers a comprehensive curriculum that covers both foundational PR principles and the latest digital communication strategies. Students gain a deep understanding of the theory and practice of PR.

  2. Digital Communication Expertise: With a strong focus on digital communications, students learn to leverage digital platforms, social media, and emerging technologies to engage with audiences effectively.

  3. Strategic Communication: The program emphasizes the development of strategic communication skills, enabling students to create and implement PR campaigns that align with organizational goals.

  4. Crisis Communication: Students are trained to handle crisis communication situations, including reputation management and crisis response strategies.

  5. Media Relations: The curriculum includes modules on media relations, helping students build relationships with journalists and media outlets.

  6. Ethical Considerations: Ethical and responsible communication practices are woven into the program, ensuring that graduates adhere to ethical standards in their PR and digital communication roles.

  7. Practical Experience: Practical skills are honed through real-world projects, internships, and opportunities to work on live campaigns.

  8. Industry-Relevant Insights: The program benefits from strong industry links, with guest lectures and insights from PR and communication professionals.

  9. Research Opportunities: Students have the chance to engage in research projects, exploring topics related to PR, digital communications, and emerging trends in the field.

Pollster Education

Location

Hatfield Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16950

Postgraduate Programs:

  • Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
  2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
  3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
  4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
  5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.
  6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
  7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduates of the MA Public Relations and Digital Communications program from the University of Hertfordshire are well-prepared for a diverse range of career opportunities in the field of PR and digital communication. 

  1. Public Relations Specialist: Graduates can pursue roles as PR specialists, crafting and executing PR campaigns for businesses, non-profit organizations, government agencies, and more.

  2. Digital Communications Manager: With expertise in digital communication, graduates are equipped to manage an organization's online presence, social media channels, and digital marketing efforts.

  3. Corporate Communications Manager: Graduates can work in corporate settings, overseeing internal and external communication strategies, including employee communication and media relations.

  4. Media Relations Specialist: Media relations specialists focus on building relationships with journalists and managing interactions with the media on behalf of organizations.

  5. Social Media Manager: Those with a strong digital focus may choose to become social media managers, responsible for crafting and implementing social media strategies.

  6. Content Strategist: Graduates can work as content strategists, creating engaging and impactful content for digital platforms.

  7. Crisis Communication Manager: With training in crisis communication, some graduates may specialize in managing and mitigating communication crises.

  8. PR Consultant: Graduates can offer their expertise as PR consultants, working independently or with PR agencies to provide strategic communication advice.

  9. Researcher or Academic Career: The program also prepares students for research roles or academic careers in the field of communication studies.


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