MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
Hatfield Campus
INTAKE: Jan & Sept
The MA Public Relations and Digital Communications program at the University of Hertfordshire is designed to equip students with the skills and knowledge required to excel in the dynamic and evolving field of public relations (PR) and digital communications. This program integrates traditional PR principles with contemporary digital strategies, preparing graduates to navigate the complexities of modern communication landscapes.
Comprehensive Curriculum: The program offers a comprehensive curriculum that covers both foundational PR principles and the latest digital communication strategies. Students gain a deep understanding of the theory and practice of PR.
Digital Communication Expertise: With a strong focus on digital communications, students learn to leverage digital platforms, social media, and emerging technologies to engage with audiences effectively.
Strategic Communication: The program emphasizes the development of strategic communication skills, enabling students to create and implement PR campaigns that align with organizational goals.
Crisis Communication: Students are trained to handle crisis communication situations, including reputation management and crisis response strategies.
Media Relations: The curriculum includes modules on media relations, helping students build relationships with journalists and media outlets.
Ethical Considerations: Ethical and responsible communication practices are woven into the program, ensuring that graduates adhere to ethical standards in their PR and digital communication roles.
Practical Experience: Practical skills are honed through real-world projects, internships, and opportunities to work on live campaigns.
Industry-Relevant Insights: The program benefits from strong industry links, with guest lectures and insights from PR and communication professionals.
Research Opportunities: Students have the chance to engage in research projects, exploring topics related to PR, digital communications, and emerging trends in the field.
Hatfield Campus
IELTS 6.5
£ 16950
Postgraduate Programs:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the MA Public Relations and Digital Communications program from the University of Hertfordshire are well-prepared for a diverse range of career opportunities in the field of PR and digital communication.
Public Relations Specialist: Graduates can pursue roles as PR specialists, crafting and executing PR campaigns for businesses, non-profit organizations, government agencies, and more.
Digital Communications Manager: With expertise in digital communication, graduates are equipped to manage an organization's online presence, social media channels, and digital marketing efforts.
Corporate Communications Manager: Graduates can work in corporate settings, overseeing internal and external communication strategies, including employee communication and media relations.
Media Relations Specialist: Media relations specialists focus on building relationships with journalists and managing interactions with the media on behalf of organizations.
Social Media Manager: Those with a strong digital focus may choose to become social media managers, responsible for crafting and implementing social media strategies.
Content Strategist: Graduates can work as content strategists, creating engaging and impactful content for digital platforms.
Crisis Communication Manager: With training in crisis communication, some graduates may specialize in managing and mitigating communication crises.
PR Consultant: Graduates can offer their expertise as PR consultants, working independently or with PR agencies to provide strategic communication advice.
Researcher or Academic Career: The program also prepares students for research roles or academic careers in the field of communication studies.