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MSc Digital Marketing 

Guilford - UK

 

INTAKE: Feb & Sept

Program Overview

Intake:- Febuary & September

The MSc Digital Marketing program at the University of Surrey is designed to prepare students for successful careers in the fast-paced world of digital marketing. The program provides a comprehensive understanding of the latest digital marketing strategies, techniques, and technologies, equipping students with the knowledge and skills needed to thrive in the digital landscape.

  1. Digital Marketing Fundamentals: The program begins with an overview of digital marketing, covering its principles, concepts, and best practices. Students gain insights into the digital marketing landscape, consumer behavior in the digital age, and the role of technology in shaping marketing strategies.

  2. Digital Marketing Strategy: The program explores the development of effective digital marketing strategies. Students learn how to conduct market research, identify target audiences, set marketing objectives, and develop comprehensive digital marketing plans. They also delve into topics such as brand management, customer relationship management, and content strategy.

  3. Search Engine Optimization (SEO): The program covers the principles and techniques of search engine optimization. Students learn how to optimize websites and content to improve organic search rankings. They gain insights into keyword research, on-page optimization, link building, and website analytics.

  4. Pay-Per-Click Advertising (PPC): The program provides an understanding of pay-per-click advertising, including search engine marketing and display advertising. Students learn how to create and manage PPC campaigns, conduct keyword research, write compelling ad copy, and optimize campaign performance.

  5. Social Media Marketing: The program explores the role of social media in digital marketing. Students learn how to develop effective social media strategies, engage with target audiences, create engaging content, and measure social media campaign performance. They also examine the ethical and legal considerations of social media marketing.

  6. Digital Analytics and Data Insights: The program focuses on using data analytics to gain insights and optimize digital marketing efforts. Students learn how to analyze website traffic, track user behavior, and measure key performance indicators. They gain proficiency in using tools and platforms for data analysis and reporting.

  7. Mobile Marketing: The program covers mobile marketing strategies and tactics. Students explore the unique opportunities and challenges of mobile marketing, including mobile advertising, mobile apps, and mobile-optimized websites. They learn how to design mobile marketing campaigns that resonate with mobile audiences.

  8. E-commerce and Conversion Optimization: The program addresses the fundamentals of e-commerce and conversion optimization. Students learn how to create effective e-commerce websites, optimize conversion funnels, and improve online sales. They also examine customer journey mapping, user experience design, and A/B testing.

Pollster Education

Location

Guilford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 22000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 7.0with no individual component below 6.5.
    • TOEFL: A minimum overall score of 95, with at least 23 in Listening, 23 in Reading, 22 in Speaking, and 26 in Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.  

  1. Surrey Merit Scholarships: The Surrey Merit Scholarships are awarded to high-achieving undergraduate students who demonstrate outstanding academic performance. These scholarships provide financial support and recognition for students who have achieved excellent grades in their previous studies. The scholarships are available for both UK and international students.
  2. Surrey International Masters Scholarship: The Surrey International Masters Scholarship is specifically designed for international students applying for a full-time taught postgraduate program at the University of Surrey. The scholarship offers a monetary award to help offset the tuition fees for the duration of the master's program. The selection criteria are based on academic excellence, personal statement, and references.
  3. Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
  4. Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.

Graduates of the MSc Digital Marketing program from the University of Surrey have excellent career prospects in the dynamic field of digital marketing. The program equips students with the knowledge and skills needed to succeed in various digital marketing roles. 

  1. Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, working in marketing agencies or in-house marketing teams. They may focus on specific areas such as SEO, PPC, social media marketing, or content marketing.

  2. Digital Strategist: Graduates can work as digital strategists, responsible for developing and implementing digital marketing strategies that align with business goals. They analyze market trends, identify growth opportunities, and leverage digital channels to drive business success.

  3. Social Media Manager: Graduates can enter the field of social media management, managing and executing social media campaigns across different platforms. They develop engaging content, interact with followers, and measure the impact of social media efforts.

  4. E-commerce Manager: Graduates can pursue careers in e-commerce management, overseeing online sales channels and optimizing conversion rates. They may work for e-commerce companies or businesses with an online presence.

  5. Digital Analyst: Graduates can work as digital analysts, using data analytics tools and techniques to measure and optimize digital marketing performance. They provide insights and recommendations based on data analysis, helping businesses make informed marketing decisions.

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