BEng Hons Aerospace Engineering
The BEng Hons Aerospace Engineering program at the University of Surrey is designe...
MSc International Marketing
Guilford - UK
INTAKE: Feb & Sept
Program Overview
The MSc International Marketing program at the University of Surrey is designed to develop students' understanding of global marketing strategies and equip them with the skills required to excel in the dynamic and competitive international marketplace. This program offers a comprehensive curriculum that combines theoretical knowledge with practical applications, enabling students to become effective marketing professionals in a global context.
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International Marketing Strategies: The program provides students with a solid foundation in international marketing strategies. Students learn about market entry strategies, international market research, and the development of global marketing campaigns. They explore the complexities of conducting business in different cultural, economic, and political environments.
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Consumer Behavior: The program focuses on understanding consumer behavior in an international context. Students gain insights into cultural differences, consumer motivations, and decision-making processes. They learn how to analyze consumer data and apply consumer behavior theories to develop effective marketing strategies.
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Global Brand Management: The program covers the principles and practices of global brand management. Students learn how to build and manage strong global brands, including brand positioning, brand equity, and brand communication strategies. They also study the impact of digital and social media on brand management in the international marketplace.
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Digital Marketing and E-commerce: The program explores the role of digital marketing and e-commerce in the international business landscape. Students learn about online marketing strategies, social media marketing, search engine optimization, and web analytics. They gain practical skills in leveraging digital platforms to reach global audiences and drive business growth.
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Market Research and Analytics: The program emphasizes the importance of market research and data analytics in international marketing decision-making. Students learn various market research techniques, data collection methods, and statistical analysis tools. They also develop skills in interpreting market research findings and using data to drive marketing strategies.
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Cross-cultural Communication and Negotiation: The program recognizes the significance of effective cross-cultural communication and negotiation skills in international marketing. Students learn how to adapt their communication styles, understand cultural nuances, and navigate international business negotiations successfully.
Location
Guilford - UK
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60 to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 7.0with no individual component below 6.5.
- TOEFL: A minimum overall score of 95, with at least 23 in Listening, 23 in Reading, 22 in Speaking, and 26 in Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 58.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.
- Surrey Merit Scholarships: The Surrey Merit Scholarships are awarded to high-achieving undergraduate students who demonstrate outstanding academic performance. These scholarships provide financial support and recognition for students who have achieved excellent grades in their previous studies. The scholarships are available for both UK and international students.
- Surrey International Masters Scholarship: The Surrey International Masters Scholarship is specifically designed for international students applying for a full-time taught postgraduate program at the University of Surrey. The scholarship offers a monetary award to help offset the tuition fees for the duration of the master's program. The selection criteria are based on academic excellence, personal statement, and references.
- Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
- Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.
Graduates of the MSc International Marketing program from the University of Surrey have promising career prospects in the global marketing industry. They can pursue a wide range of roles in multinational corporations, marketing agencies, consulting firms, and international organizations.
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International Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing international marketing strategies, managing global marketing campaigns, and overseeing brand management activities.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online marketing strategies, social media management, content marketing, and web analytics. They can work in digital marketing agencies or in-house marketing departments.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support strategic marketing decisions.
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International Sales Manager: Graduates can pursue careers in international sales, managing global sales teams, developing sales strategies for international markets, and establishing partnerships with distributors and retailers worldwide.
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Global Brand Manager: Graduates can work as brand managers, responsible for managing and developing global brands, ensuring brand consistency across different markets, and executing brand communication strategies.
