Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Advertising – Account Management
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is a renowned educational institution offering a diverse range of programs designed to prepare students for successful careers in various industries. One such program is the Graduate Certificate in Advertising – Account Management, which provides students with the knowledge and skills necessary to excel in the dynamic field of advertising.
Program Overview:
The Graduate Certificate in Advertising – Account Management program at Sheridan College is designed to equip students with the expertise required to effectively manage client relationships and oversee advertising campaigns. This program focuses on developing strategic thinking, communication skills, and project management abilities to meet the demands of the advertising industry. Students engage in a combination of theoretical learning and practical application, preparing them for the challenges and opportunities in account management. The program typically spans over one year, divided into several semesters, during which students participate in lectures, case studies, teamwork, and industry projects.
Curriculum:
The program curriculum covers a comprehensive range of topics that are essential for successful advertising account management. Some key courses included in the program are:
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Advertising Principles: Students gain an understanding of the fundamental concepts and theories underlying the advertising industry, including consumer behavior, market research, and advertising strategies.
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Account Planning: This course focuses on the strategic planning and development of advertising campaigns, including target audience identification, message positioning, and campaign measurement.
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Media Planning and Buying: Students learn how to effectively select and purchase media channels, such as television, radio, print, and digital platforms, to optimize campaign reach and impact.
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Creative Development and Execution: This course explores the creative process in advertising, including idea generation, copywriting, visual design, and campaign execution across various media.
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Client Relationship Management: Students develop skills in building and managing client relationships, including effective communication, client needs assessment, project coordination, and client satisfaction.
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Advertising Ethics and Regulations: This course covers ethical considerations and legal regulations that apply to advertising, including advertising standards, privacy laws, and industry codes of conduct.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 20367
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Advertising – Account Management program at Sheridan College can pursue a range of rewarding career opportunities in the advertising industry. Some potential job roles for program graduates include:
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Advertising Account Executive: Responsible for managing client accounts, understanding client objectives, developing advertising strategies, and coordinating campaign implementation.
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Account Manager: Oversee and maintain client relationships, serve as the primary point of contact, ensure client satisfaction, and collaborate with internal teams to deliver successful campaigns.
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Media Planner/Buyer: Plan and execute media strategies, negotiate media placements, analyze media data, and optimize media budgets to maximize campaign effectiveness.
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Digital Account Manager: Focus on managing digital advertising campaigns across various platforms, such as social media, search engines, and display networks, and tracking campaign performance.
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Marketing Coordinator: Support marketing and advertising initiatives, assist in campaign planning and execution, coordinate with external agencies, and contribute to marketing strategies.
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Creative Project Manager: Facilitate the execution of creative projects, collaborate with creative teams, manage project timelines and budgets, and ensure the delivery of high-quality creative assets.
