Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Marketing Management + Advertising Account Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is a prestigious educational institution renowned for its industry-focused programs. One such program is the Graduate Certificate in Marketing Management + Advertising Account Management (Bundled Program). This comprehensive program combines the disciplines of marketing management and advertising account management, equipping students with the necessary skills and knowledge to excel in the dynamic field of marketing and advertising.
Program Overview:
The Graduate Certificate in Marketing Management + Advertising Account Management program at Sheridan College is designed to provide students with a strong foundation in marketing principles and strategies, as well as the skills required to effectively manage advertising accounts. This program integrates theoretical knowledge with practical applications, ensuring that students gain hands-on experience and develop a deep understanding of the marketing and advertising industry. The program typically spans over one year, divided into several semesters, during which students engage in classroom lectures, case studies, teamwork, and real-world projects.
Curriculum:
The program curriculum combines core courses from marketing management and advertising account management, covering a wide range of topics relevant to the industry. Some of the key courses included in the program are:
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Marketing Strategy and Planning: Students learn about the process of developing effective marketing strategies, conducting market research, identifying target audiences, and creating marketing plans.
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Consumer Behavior: This course explores the psychological and social factors influencing consumer behavior, enabling students to understand customer motivations and preferences.
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Brand Management: Students gain insights into the principles and practices of brand management, including brand positioning, brand equity, and brand communication strategies.
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Advertising and Promotion: This course focuses on the principles of advertising and promotional strategies, covering topics such as creative development, media planning, and integrated marketing communications.
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Account Management: Students learn the skills necessary to manage client accounts effectively, including client relationship building, campaign coordination, and budget management.
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Digital Marketing: This course provides an overview of digital marketing channels, such as social media, search engine optimization, content marketing, and email marketing, and their integration into marketing campaigns.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 15554
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Marketing Management + Advertising Account Management program are well-prepared for a variety of career opportunities in the marketing and advertising industry. Some potential job roles for program graduates include:
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Marketing Manager: Responsible for developing and implementing marketing strategies, managing marketing campaigns, analyzing market trends, and overseeing brand promotion.
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Advertising Account Manager: Act as a liaison between advertising agencies and clients, managing client accounts, developing advertising campaigns, and ensuring client satisfaction.
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Digital Marketing Specialist: Focus on planning and executing digital marketing campaigns, optimizing online presence, analyzing digital metrics, and staying updated on the latest digital marketing trends.
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Brand Manager: Responsible for maintaining and enhancing brand image and equity, conducting market research, developing brand strategies, and overseeing brand communication efforts.
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Market Research Analyst: Conduct research to analyze market trends, consumer behavior, and competitive landscapes, providing insights to inform marketing strategies and decision-making.
