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MSc Strategic Marketing with study Abroad

Guilford - UK

 

INTAKE: Feb & Sept

Program Overview

Intake:- Febuary & September

The MSc Strategic Marketing with Study Abroad program at the University of Surrey is a postgraduate degree designed to equip students with advanced knowledge and skills in strategic marketing, combined with an international experience. This program offers students the opportunity to study at prestigious partner institutions abroad, enhancing their global perspective and intercultural competence.

  1. Core Marketing Knowledge: Students develop a strong foundation in marketing by studying core modules covering topics such as consumer behavior, marketing management, marketing analytics, and marketing strategy. These modules provide a solid understanding of marketing principles, theories, and practices.

  2. Strategic Marketing Focus: The program emphasizes strategic marketing concepts and frameworks. Students delve into topics such as market segmentation, targeting, positioning, competitive analysis, brand management, and marketing communication strategies. They learn how to develop and implement effective marketing strategies to drive business growth.

  3. Specialized Modules: The program offers specialized modules that allow students to explore specific areas of strategic marketing in-depth. These modules may cover topics such as digital marketing, social media marketing, international marketing, innovation in marketing, and sustainable marketing practices. Students gain expertise in emerging trends and contemporary marketing practices.

  4. Study Abroad Experience: A unique feature of this program is the opportunity for students to study at renowned partner institutions abroad. The University of Surrey has established collaborations with prestigious universities worldwide, enabling students to broaden their horizons, experience different cultural contexts, and gain a global perspective on marketing practices. Students can choose from a range of partner institutions based on their interests and career aspirations.

  5. Practical Application and Research: The program incorporates practical learning approaches, including case studies, group projects, and real-world marketing challenges. Students have opportunities to apply marketing concepts and theories to solve industry-relevant problems. They also develop research skills through conducting independent research projects, which allows them to delve deeper into a specific marketing area of interest.

  6. Industry Connections and Guest Lectures: The University of Surrey has strong ties with industry partners and invites guest speakers from leading marketing organizations. Students benefit from guest lectures, industry-led workshops, and networking events, where they can interact with professionals and gain valuable insights into current marketing practices.

  7. Professional Development Support: The program provides support for students' professional development, including career guidance, networking opportunities, and access to a range of career services. Students receive guidance on personal branding, job search strategies, and interview preparation, equipping them with the skills needed to excel in their careers.

Pollster Education

Location

Guilford - UK

Pollster Education

Score

IELTS 7

Pollster Education

Tuition Fee

£ 22000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 7.0with no individual component below 6.5.
    • TOEFL: A minimum overall score of 95, with at least 23 in Listening, 23 in Reading, 22 in Speaking, and 26 in Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.  

  1. Surrey Merit Scholarships: The Surrey Merit Scholarships are awarded to high-achieving undergraduate students who demonstrate outstanding academic performance. These scholarships provide financial support and recognition for students who have achieved excellent grades in their previous studies. The scholarships are available for both UK and international students.
  2. Surrey International Masters Scholarship: The Surrey International Masters Scholarship is specifically designed for international students applying for a full-time taught postgraduate program at the University of Surrey. The scholarship offers a monetary award to help offset the tuition fees for the duration of the master's program. The selection criteria are based on academic excellence, personal statement, and references.
  3. Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
  4. Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.

Graduates of the MSc Strategic Marketing with Study Abroad program from the University of Surrey have excellent career prospects in diverse sectors and global organizations.

  1. Marketing Manager: Graduates can pursue marketing manager roles, where they oversee marketing strategies, manage campaigns, and coordinate marketing activities to achieve organizational objectives. They work collaboratively with cross-functional teams and analyze market trends to identify opportunities for growth.

  2. Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, brand positioning, and brand communication activities. They ensure brand consistency and create impactful brand experiences to enhance brand value and loyalty.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on developing and implementing digital marketing strategies, managing online campaigns, optimizing website performance, and leveraging social media platforms to engage target audiences and drive business results.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to support strategic decision-making. They use data analysis techniques and market research tools to identify market trends, customer preferences, and competitive landscapes.

  5. International Marketing Manager: With the study abroad experience, graduates can explore international marketing roles, working on global marketing strategies, adapting marketing campaigns for different markets, and managing international partnerships. They navigate cultural nuances and develop effective marketing approaches for diverse international audiences.

The MSc Strategic Marketing with Study Abroad program at the University of Surrey offers students a comprehensive education in strategic marketing, combined with an international experience that enhances their skills and employability in the global marketplace.

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