MA Fashion and Lifestyle Promotion

Preston Campus

 

INTAKE: September

Program Overview

The MA Fashion and Lifestyle Promotion program at the University of Central Lancashire is a comprehensive and contemporary course that equips students with the expertise needed to succeed in the fashion and lifestyle industry. 

  1. Creative Promotion Strategies: Students learn to develop innovative and creative strategies to promote fashion and lifestyle brands. This includes advertising, digital marketing, event planning, and public relations.

  2. Market Research: The program emphasizes the importance of market research and trend analysis to understand consumer behavior and preferences in the fashion and lifestyle sectors.

  3. Fashion Journalism: Students develop skills in fashion journalism, including fashion writing, blogging, and content creation. They also gain an understanding of fashion media.

  4. Visual Merchandising: Visual merchandising is a crucial aspect of promoting fashion products. Students learn to create visually appealing displays and presentations.

  5. Fashion Photography: An understanding of fashion photography and its role in promoting fashion and lifestyle products is a key component of the program.

  6. Digital Marketing: The digital landscape is ever-evolving. Students explore digital marketing techniques, including social media marketing, SEO, and e-commerce strategies.

  7. Event Management: Event planning and management skills are developed, with a focus on organizing fashion shows, exhibitions, and promotional events.

  8. Sustainability and Ethics: The program addresses the growing importance of sustainability and ethical practices in the fashion and lifestyle industry.

  9. Brand Management: Students gain insights into brand management, brand identity, and the creation of compelling brand narratives.

  10. Global Perspective: The program provides a global perspective, with an emphasis on understanding international markets and consumer trends.

  11. Collaborations and Networking: Students have opportunities to collaborate with industry professionals and build a strong network within the fashion and lifestyle sector.

  12. Research and Critical Thinking: Research skills and critical thinking are honed to support evidence-based promotional strategies.

  13. Portfolio Development: By the end of the program, students have a robust portfolio showcasing their creative work and promotional campaigns.

Pollster Education

Location

Preston Campus

Pollster Education

Score

IELTS 6.5

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Tuition Fee

£ 14500

Postgraduate Entry Requirement: 

  • Academic Qualifications: Students should have a bachelor's degree or equivalent qualification with a minimum overall percentage of 60% or above in a relevant discipline.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 80-95, with a minimum score of 20 in each component.
    • PTE: A minimum overall score of 51-61, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Central Lancashire (UCLan):

  1. Vice-Chancellor's Scholarship: The Vice-Chancellor's Scholarship is a prestigious scholarship awarded to high-achieving international students. This scholarship provides a significant tuition fee reduction for the duration of the student's program. The selection is based on academic merit, and applicants are automatically considered when they apply for a full-time undergraduate or postgraduate program at UCLan.
  2. International Excellence Scholarship: The International Excellence Scholarship is aimed at international students who demonstrate exceptional academic performance. This scholarship offers a tuition fee reduction for the first year of study and is available for both undergraduate and postgraduate programs. The selection criteria include academic achievements, personal statements, and references.
  3. Country-Specific Scholarships: UCLan offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and encourage international students from specific regions to study at UCLan. The eligibility criteria and award amounts vary depending on the specific scholarship.
  4. Sports Scholarships: UCLan recognizes the achievements of talented student athletes and offers sports scholarships to support their academic and sporting pursuits. These scholarships are available for international students who demonstrate outstanding sporting ability and academic potential. The scholarships provide financial support, mentoring, and access to sports facilities and training programs.
  5. Alumni Loyalty Discount: UCLan values its alumni and offers a tuition fee discount to international students who have previously completed a full degree program at UCLan and wish to pursue further studies at the university. The discount is applied to the tuition fees of eligible postgraduate programs.
  6. External Scholarships and Funding: In addition to the scholarships offered by UCLan, international students can also explore external scholarship opportunities and funding options. Various organizations, foundations, and governments provide scholarships for international students studying in the UK. UCLan's International Office can provide guidance and information on external scholarship opportunities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

Graduates of the MA Fashion and Lifestyle Promotion program at UCLan are well-prepared to pursue diverse and rewarding career opportunities in the fashion and lifestyle industry. 

  1. Fashion Marketing Manager: Graduates may work as marketing managers for fashion brands, overseeing promotional campaigns and strategies.

  2. Fashion PR Specialist: Opportunities exist in public relations, managing media relations and brand image for fashion and lifestyle clients.

  3. Digital Marketing Specialist: Graduates can pursue roles specializing in digital marketing, including social media management and e-commerce marketing.

  4. Fashion Journalist: A career in fashion journalism, working for fashion magazines, blogs, or news outlets, is an option.

  5. Visual Merchandiser: Graduates may work as visual merchandisers, responsible for creating captivating in-store displays.

  6. Fashion Event Manager: Event management roles involve planning and executing fashion shows, product launches, and promotional events.

  7. Brand Manager: Brand managers oversee brand development, identity, and marketing strategies for fashion and lifestyle brands.

  8. Sustainability Consultant: Given the importance of sustainability, graduates may specialize in advising brands on sustainable practices.

  9. Fashion Photographer: For those with photography skills, becoming a fashion photographer is a creative career option.

  10. Fashion Blogger/Influencer: Graduates can establish themselves as fashion bloggers or influencers, leveraging their expertise and creativity.

  11. Fashion Buyer: Some alumni may work as fashion buyers, selecting products for retail stores or e-commerce platforms.

  12. Market Research Analyst: Opportunities exist in market research, analyzing consumer trends and preferences.

  13. Freelance Creative Professional: Many graduates choose to work as freelancers, offering their services in various creative roles.


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