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MSc Strategic Marketing with Placement

Guilford - UK

 

INTAKE: Feb & Sept

Program Overview

Intake:- Febuary & September

The MSc Strategic Marketing with Placement program at the University of Surrey is a postgraduate degree designed to equip students with the knowledge and skills to excel in the dynamic field of marketing. This program combines theoretical foundations with practical applications, preparing students for successful careers in strategic marketing roles.

  1. Core Marketing Knowledge: Students develop a solid foundation in marketing by studying core modules in consumer behavior, marketing management, marketing analytics, and marketing strategy. These modules provide an understanding of the fundamental principles, theories, and practices in the field of marketing.

  2. Strategic Marketing Focus: The program emphasizes strategic marketing concepts and frameworks. Students learn about market segmentation, targeting, positioning, competitive analysis, and brand management. They also explore marketing strategies for different market environments, including global markets and digital platforms.

  3. Market Research and Analytics: Students acquire essential skills in market research and data analysis. They learn how to collect and analyze market data, conduct market research studies, and derive insights to inform strategic marketing decisions. They also gain proficiency in using data analytics tools and techniques.

  4. Digital Marketing Strategies: The program recognizes the increasing importance of digital marketing in today's business landscape. Students study modules focusing on digital marketing strategies, social media marketing, content marketing, search engine optimization (SEO), and online advertising. They learn how to leverage digital channels to reach target audiences effectively.

  5. Practical Skills Development: The program provides opportunities for students to develop practical skills essential for strategic marketing roles. They engage in case studies, group projects, and simulations to apply marketing concepts to real-world scenarios. They also enhance their presentation, communication, and teamwork skills through interactive learning activities.

  6. Industry Placement: The MSc Strategic Marketing program includes a placement option, offering students the opportunity to gain valuable industry experience. The placement allows students to work in marketing-related roles within organizations, applying their knowledge and skills in real business settings. This experience provides invaluable insights into industry practices and enhances employability.

  7. Professional Development: The program focuses on the professional development of students, preparing them for marketing leadership roles. Students receive guidance on personal branding, career planning, and networking. They also have access to career development workshops, guest lectures, and networking events with industry professionals.

Pollster Education

Location

Guilford - UK

Pollster Education

Score

IELTS 7

Pollster Education

Tuition Fee

£ 22000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 7.0with no individual component below 6.5.
    • TOEFL: A minimum overall score of 95, with at least 23 in Listening, 23 in Reading, 22 in Speaking, and 26 in Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.  

  1. Surrey Merit Scholarships: The Surrey Merit Scholarships are awarded to high-achieving undergraduate students who demonstrate outstanding academic performance. These scholarships provide financial support and recognition for students who have achieved excellent grades in their previous studies. The scholarships are available for both UK and international students.
  2. Surrey International Masters Scholarship: The Surrey International Masters Scholarship is specifically designed for international students applying for a full-time taught postgraduate program at the University of Surrey. The scholarship offers a monetary award to help offset the tuition fees for the duration of the master's program. The selection criteria are based on academic excellence, personal statement, and references.
  3. Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
  4. Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.

Graduates of the MSc Strategic Marketing with Placement program have excellent career prospects in various industries and organizations. 

  1. Marketing Manager: Graduates can pursue marketing manager roles, where they are responsible for developing and implementing strategic marketing plans, managing marketing campaigns, and analyzing market trends. They work closely with cross-functional teams to achieve marketing objectives.

  2. Market Research Analyst: Graduates can work as market research analysts, conducting research studies, analyzing market data, and providing insights to support marketing decision-making. They help organizations understand consumer preferences, competitor strategies, and market opportunities.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on developing and implementing digital marketing strategies, managing online advertising campaigns, optimizing website performance, and leveraging social media platforms.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities, positioning strategies, and brand communications. They ensure brand consistency across all marketing channels and drive brand awareness and loyalty.

  5. Product Marketing Manager: Graduates can work as product marketing managers, where they develop marketing strategies for specific products or product lines. They collaborate with product development teams, conduct market research, create marketing collateral, and launch new products in the market.

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