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BSc Hons Business Management (Marketing)

Guilford - UK

 

INTAKE: September

Program Overview

The BSc Hons Business Management program at the University of Surrey is designed to provide students with a strong foundation in business management, with a particular focus on Marketing. This program offers a comprehensive curriculum that covers various business disciplines, equipping students with the knowledge and skills necessary to thrive in the dynamic field of Marketing.

  1. Broad Business Education: The program offers a well-rounded business education, covering essential areas such as marketing, finance, operations, strategic management, and human resource management. Students gain a comprehensive understanding of the various functions within a business, enabling them to develop a holistic perspective on marketing strategies.

  2. Specialization in Marketing: The program places a specific emphasis on Marketing, offering specialized courses that delve into topics such as consumer behavior, market research, brand management, digital marketing, advertising, and strategic marketing planning. Students develop a deep understanding of marketing principles, theories, and practices.

  3. Practical Learning Approach: The program adopts a practical learning approach, combining theoretical knowledge with real-world applications. Students engage in hands-on activities, including case studies, group projects, and simulations, allowing them to develop critical thinking, problem-solving, and analytical skills relevant to marketing professionals.

  4. Industry Connections and Guest Lectures: The University of Surrey maintains strong connections with industry partners, which translates into opportunities for students to engage with marketing professionals. Guest lectures, industry workshops, and networking events provide students with insights into current marketing trends, challenges, and best practices.

  5. Cutting-edge Marketing Technology: The program embraces the use of cutting-edge marketing technology and tools. Students have access to state-of-the-art marketing software, data analytics platforms, and social media monitoring tools, allowing them to gain hands-on experience in utilizing technology for marketing campaigns and strategies.

  6. Professional Development: The program emphasizes the development of professional skills and attributes sought after by employers. Students have the opportunity to enhance their communication, teamwork, presentation, and leadership skills through project-based learning and extracurricular activities.

Pollster Education

Location

Guilford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19700

Undergraduate Entry Requirements:

  • Applicants should have successfully completed their secondary education with a minimum overall score of 75 to 85% or equivalent in their respective country's grading system.
  • English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
    • TOEFL: A minimum overall score of 88, with at least 11 in Listening, 12 in Reading, 17 in Speaking, and 23 in Writing.
    • PTE Academic: A minimum overall score of 58 with no individual score below 42.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.  

  1. Surrey Merit Scholarships: The Surrey Merit Scholarships are awarded to high-achieving undergraduate students who demonstrate outstanding academic performance. These scholarships provide financial support and recognition for students who have achieved excellent grades in their previous studies. The scholarships are available for both UK and international students.
  2. Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
  3. Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.
  4. Undergraduate Bursaries: The University of Surrey also offers a range of undergraduate bursaries based on financial need. These bursaries aim to ensure that students from diverse backgrounds have equal access to higher education and can fully participate in university life.

Graduates of the BSc Hons Business Management (Marketing) program have excellent career prospects in various marketing-related roles.

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for market research, branding, advertising, product promotion, and customer relationship management.

  2. Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing. They can work as digital marketing managers or specialists, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and online advertising.

  3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitors' strategies. They provide insights and recommendations to support decision-making in marketing campaigns and product development.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining strong brand identities. They create brand strategies, manage brand positioning, oversee advertising and communications, and monitor brand performance.

  5. Sales and Business Development Manager: Graduates can work in sales and business development roles, focusing on driving revenue growth and expanding market reach. They identify new business opportunities, build relationships with clients, negotiate contracts, and develop sales strategies.

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